DECA Marketing Cluster Sample Exam

Thomas does not know the answer to Mr. O'Malley's question about a complex product. Which of the following is the best way for Thomas to respond to Mr. O'Malley's inquiry:

"I'm not sure, Mr. O'Malley. My coworker, Reggie, knows a lot about this model. If you can wait a moment, I will have him speak with you."

Which of the following is an example of quantitative data:

"Tara graduated first in her class."

One way for businesses to obtain needed information efficiently is to

Access a database

Which of the following is essential to all marketing research:

Accuracy

When Trish learned that her company was switching to a new computer-software program, she accepted the change and worked overtime to become familiar with the new program. Trish exhibited __________ behavior.

Adaptable

Real market opportunity occurs when

An identified want exists

What are salespeople expected to be able to do in order to sell goods and services to customers?

Answer questions

Kendra 's financial goal is to build wealth over time by making diversified investments. Which of the following financial services providers is most likely to help Kendra achieve her goal:

Asset-management firm

A good way to prioritize your financial goals is to

Assign each goal to a general category

After The IWP Company receives online orders from its customers, it quickly replies to all of its customers with the following email message: "Thank you for your order. It will be processed within the next 48 hours." The email function that generates these types of messages is called a(n)

Autoresponder

The component of the promotional plan that determines the funds available for promotion is the promotional

Budget

Your supervisor has asked you to prepare a marketing status report for each of the company's six regional offices. The most appropriate way to organize the information is

By site location

Asking questions is important because it

Can clear up misunderstandings

Caitlin has three credit cards. She receives her credit card statement for one of the cards and has to decide how to pay the $500 she spent with that card. To pay the least for use of the credit, she should pay with __________ and make the __________ payment.

Cash; full

What type of product information might a salesperson obtain from reading a business's promotional materials?

Characteristics

Duane makes sure that as he is interacting with customers, he is also actively listening so that he can better respond to their questions and objections. Which characteristic of a successful salesperson does Duane display?

Communication skills

An advantage of newspaper advertising over television and radio promotion is more

Consumer interest in the ads

How has the Internet enhanced a business's ability to promote its products?

Consumers can access the business's website at any time

One business promising to do something for another business in return for receiving compensation is an example of a

Contract

Employees who never take company supplies or equipment, such as pens or tools, for their own use help the business to

Control expenses

A manager evaluates the production output of a department by checking it against the production goals for that time period. This is an example of the __________ function of management.

Controlling

What is the device that a business's employees use to obtain information about customers who access the business's website?

Cookies

Operating expenses are defined as the

Costs of running a business

Mike is thinking about expanding his manufacturing business internationally. Which of the following is a risk he might encounter:

Dealing with cultural and language barriers

Marcy is ready to buy a new computer, and she has saved up enough money to buy the model she wants. Which of the following describes the quantity that Marcy is prepared to buy:

Demand

Cindy's lemonade stand sells lemonade to customers. The route that the lemonade is taking from the producer to the final consumer is

Direct

Beau is really stressed out because he agreed to take on three new clients that he really didn't have room for. Which time-management principle does he need to learn?

Don't bite off more than you can chew

A memo on the bulletin board from a supervisor to staff members is an example of __________ communication.

Downward

Which of the following is a true statement about marketing-research studies:

Each marketing-research study is unique

Information usually comes in either physical form or __________ form.

Electronic

Molly offers to take her new coworker out to lunch. She remembers what it was like when she was a new employee two years ago, and she wants to help her new coworker feel comfortable and welcome. What trait is Molly showing towards her new coworker?

Empathy

A business can protect its confidential computer information from unauthorized users by

Encrypting computer files

Which of the following is one element of a situation analysis:

Environmental scanning

Long-term unemployment may affect an individual by

Eroding his/her skills

Which of the following is a reason to avoid drawing distinctions between people:

Everyone is unique

The main reason many individuals resist change is

Fear

When an agent legally acts in the best interests of his/her client, the agent is establishing a(n) __________ relationship.

Fiduciary

When the Silvers purchased their new car, the dealership representative sold their contract to another company in exchange for cash. To what type of business would the dealership have sold the Silvers' contract?

Finance company

One of the basic risks in marketing is the possibility of __________ loss.

Financial

Using a computer-generated slideshow to highlight product information would be most appropriate in which of the following business situation

Formal sales presentation

Increasing membership by 25% during the next year might be one of the __________ of a health club.

Goals

How food products can be used generally is determined by their

Grades

When businesses want to make their products available to customers but do not want to over-distribute their goods and services, they are seeking

Ideal market exposure

Which of the following would be done first in an environmental scan:

Identifying participants and responsibilities

During periods of economic expansion, businesses are likely to

Increase their production

Which of the following is an example of how building a clientele benefits the business:

Increased sales volume

By reading trade journals, business professionals can learn about

Industry trends

Which of the following is a use of product promotion:

Informing customers about product features

When a customer is willing to purchase only one specific brand, this is referred to as brand

Insistence

The difference between service providers' and manufacturers' operations activities is that service providers produce __________ outputs.

Intangible

An example of a natural resource is

Iron ore

An effective executive summary

Is written for people who won't read the whole document

Why will it benefit you to learn as much as possible about a prospective employer before you go for a job interview?

It prepares you to ask good questions

People with a positive attitude are open-minded, which helps them to

Learn new skills

"I can't agree to your terms until I discuss the situation with my manager." This is an example of the __________ negotiating strategy

Limited authority

Many businesspeople are required to take continuing education classes to

Maintain their professional certifications

To protect the integrity of the marketing information they gather, businesses should avoid

Manipulating the research

A pharmaceutical company fails to warn the public about the possible side effects associated with a new medication. This is an example of a business violating selling regulations through

Misrepresentation

The assortment of merchandise that a firm sells is called its product

Mix

Out of 25 survey respondents, 16 people rate a product's durability at five on a rating scale ranging from one to seven. What measure of central tendency does the number five represent?

Mode

When the meeting leader asked the group participants if they had any suggestions for the new product catalog, Lily pulled out a list of notes that she had compiled and talked for the remaining 20 minutes of an hour-long meeting. In this situation, Lily

Monopolized the discussion

How does increased business productivity benefit consumers?

More goods and services become available, so prices go down

Salespeople who withhold negative product information from customers might be guilty of

Negligence

What do business owners consider when they select a business ownership structure?

Personal circumstances, financial needs, and the type of business

As a result of ongoing product updates and changes, businesses must address ethical issues associated with

Planned obsolescence

Ensuring that customers have the correct perception of a product is one of the goals of product

Positioning

Ideally, in business, feedback should be

Positive and negative

How can a business build its customers' trust and communicate its commitment to ethical practices?

Publish its confidentiality statement

The office photocopier is jammed again! Fortunately, there is an instruction manual to guide you through the process of removing the jammed paper. What is the best way to use the manual to clear the photocopier?

Read step one and then perform step one

When trying to persuade others, it is often helpful to use stories and anecdotes because they

Reinforce your message

Which of the following expenses should Charlene categorize as a fixed cost:

Rent

Which of the following is true about a survey-sampling plan:

Represents a larger group

Negative word-of-mouth advertising due to unresolved customer complaints can cost a business its

Reputation

Which of the following departments in many businesses is responsible for generating product ideas

Research and development

Which of the following is an example of a response error:

Rosanna checks two response options for one question on a paper questionnaire

Which of the following do businesses often expect employees to make on their own:

Routine decisions

Maria is developing her marketing plan for her small, but growing, business. She notes that one of the advantages of her company is that her staff is highly creative and flexible; however, a primary limitation that she faces is that she does not have sufficient financial resources to expand her product line. In which component of the marketing plan would Maria place this information?

SWOT analysis

What type of information is it acceptable to leave out of a job application?

Salary requirements

A retailer that overcharges customers for small items at the point of purchase may be engaging in the unethical practice of

Scanner fraud

For most businesses, the ultimate goal of using promotion is to

Sell goods or services

Which of the following often makes it difficult for small manufacturers that have limited budgets to receive an equal opportunity to distribute their new products:

Slotting allowances

What does an enclosure notation at the bottom of a business letter signify?

Something is being sent with the letter

Computers have given marketers the ability to calculate pricing functions such as break-even points and elasticity of demand by using __________ programs.

Spreadsheet

Marketing has an effect on the quality of life and general living conditions of consumers, referred to as their

Standard of living

Businesses are being socially responsible to their customers when they

Test the safety of their products

The most important reason why workplace accidents which do not result in injuries should be reported to supervisors is because

The next accident could result in an injury

About a week before her 16th birthday, Kimberly got a phone call from her grandparents. They explained that they wanted to give her $1,000 to put toward college expenses as a birthday present, but they weren't sure if she wanted the money now or in two years, when she would be starting college. Kimberly decided to get the $1,000 from her grandparents right away and put it into an interest-bearing savings account for two years. Kimberly based her decision on

The time value of money

Which of the following is a purpose of the competitive bidding proces

To obtain lower prices from bidders

Why is it important for hospitality and tourism businesses to be aware of, and react to, trends and changes in the marketplace?

To remain competitive

Why is it important to coordinate the elements in advertisements?

To strengthen the theme

When Cynthia, a credit analyst with Houghton Software, heard rumors of a company layoff, she asked her manager Todd if the rumors were true and if her job was in jeopardy. Although Todd knew that some lay-offs were coming, he told Cynthia not to worry about things. The following week, Cynthia's job was eliminated. In this situation, ethical issues regarding company information occurred because

Todd misled Cynthia

One reason advertising prescription drugs online might be considered an ethical issue is because the advertisements might persuade customers to

Use drugs they do not need

What can a pharmaceutical manufacturer do to help ensure that its pain reliever and allergy medications are safe for consumer use?

Use protective packaging

A manufacturer that decides to sell directly to large retailers rather than through wholesalers might create __________ conflict within its distribution channel.

Vertical

What device helps to ensure that direct-observation research is collected in a neutral way?

Video camera

What technology is the most effective way to interview a job applicant who is located 1,500 miles away from the company's corporate office?

Videoconferencing

One of the freedoms provided to individuals by the private enterprise system is the freedom to choose

Where they will work

Which of the following is a decision a company might make during the decline stage of the product life cycle:

Whether to change the product

What should an employee do when s/he accidentally spills coffee in the tile hallway?

Wipe it up immediately

What type of software program do businesses use to create text documents?

Word processing