E-commerce chapter 6

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Which of the following forms of online advertising is expected to grow the most between 2018 and 2022

Video

Which of the following is the most meaningful metric for video ads

Completion rate

Which of the following provides web marketers with a very quick means of identifying a customer and understanding his or her behavior at a site

Cookies

The majority of online shoppers find vendors by clicking on display ads.

False

All of the following are among those most frequently affected by ad blocking except

Online retailers

Which of the following measures a percentage of emails that could not be delivered

Bounce back right

Do the following measures the ratio of items purchased to product views

Browse to buy ratio

Which of the following measures the ratio of items purchased two products views

Browse to buy ratio

VTR measures the response rate to an ad

30 days

A web beacon is

A tiny graphic file in bedded in an email or webpage

Which of the following statements about can spam is not true

CAN-SPAM prohibits unsolicited e-mail (spam).

Which of the following measures the percentage of times an ad is clicked

CTR

Which of the following is not one of the four main methods advertisers used to behaviorally target ads

Nielsen ratings

Which of the following search engine Algorithm Updates targets websites that violate googles guidelines

Not penguin

A roughly equal percentage of men and women use the Internet today

True

Consumers tend to look at native ads more frequently than they look at display ads

True

Evidence suggests that real time customer chat increases the dollar value of transactions

True

Lead generation marketing firm specialize in inbound marketing

True

If you want to determine the size of your websites audience, the metric you will use for the most accurate measurement will be

Unique visitors

Which of the following feature of e-commerce technology decreases the cost of delivering marketing messages and receiving feedback from users

Universal standards

Which of the following features of e-commerce technology has reduce the cost of delivering marketing messages and receiving feedback from users

Universal standards

The Nike ID program is an example of which of the following marketing techniques

customer co-production

The top for display add companies together account for almost 60% of US display add revenues

True

Is an open source database I can store and analyze both structured and unstructured data

Hadoop

Which of the following would you implement to collect and analyze your companies big data

Hadoop

Cross platform attribution refers to

How do I sign credit to different marketing initiatives

Which of the following industries accounts for the highest percentage of spending on online advertising

Retail


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