E-commerce chapter 6
Which of the following forms of online advertising is expected to grow the most between 2018 and 2022
Video
Which of the following is the most meaningful metric for video ads
Completion rate
Which of the following provides web marketers with a very quick means of identifying a customer and understanding his or her behavior at a site
Cookies
The majority of online shoppers find vendors by clicking on display ads.
False
All of the following are among those most frequently affected by ad blocking except
Online retailers
Which of the following measures a percentage of emails that could not be delivered
Bounce back right
Do the following measures the ratio of items purchased to product views
Browse to buy ratio
Which of the following measures the ratio of items purchased two products views
Browse to buy ratio
VTR measures the response rate to an ad
30 days
A web beacon is
A tiny graphic file in bedded in an email or webpage
Which of the following statements about can spam is not true
CAN-SPAM prohibits unsolicited e-mail (spam).
Which of the following measures the percentage of times an ad is clicked
CTR
Which of the following is not one of the four main methods advertisers used to behaviorally target ads
Nielsen ratings
Which of the following search engine Algorithm Updates targets websites that violate googles guidelines
Not penguin
A roughly equal percentage of men and women use the Internet today
True
Consumers tend to look at native ads more frequently than they look at display ads
True
Evidence suggests that real time customer chat increases the dollar value of transactions
True
Lead generation marketing firm specialize in inbound marketing
True
If you want to determine the size of your websites audience, the metric you will use for the most accurate measurement will be
Unique visitors
Which of the following feature of e-commerce technology decreases the cost of delivering marketing messages and receiving feedback from users
Universal standards
Which of the following features of e-commerce technology has reduce the cost of delivering marketing messages and receiving feedback from users
Universal standards
The Nike ID program is an example of which of the following marketing techniques
customer co-production
The top for display add companies together account for almost 60% of US display add revenues
True
Is an open source database I can store and analyze both structured and unstructured data
Hadoop
Which of the following would you implement to collect and analyze your companies big data
Hadoop
Cross platform attribution refers to
How do I sign credit to different marketing initiatives
Which of the following industries accounts for the highest percentage of spending on online advertising
Retail
