Ecommerce Quiz

Which of the following statements are correct concerning of U.S. company market share to total e-commerce sales, according to EMarketer?

-Amazon has a market share of 47 percent. -eBay has a market share of 6.1 percent, followed by Apple with a market share of 3.8 percent. -Home Depot and Costco have market shares of 1.7 percent and 1.3 percent, respectively.

Describe how business-to-business (B2B) e-commerce transactions work. More than one answer may be correct.

-Business-to-business (B2B) e-commerce is the selling of good and services between businesses. -B2B transactions often involve orders placed on a recurring basis. -B2B purchases often occur in large quantities and are directly shipped from one business to another.

Describe how business-to-consumer (B2C) transactions work. More than one answer may be correct.

-Business-to-consumer (B2C) e-commerce is the selling of products and services to individual consumers. -The internet serves as the "physical location" and the e-commerce site serves as the portal between the consumer and the business where purchases can be made. -B2C e-commerce transactions occur entirely online.

Describe how business-to-government (B2G) e-commerce transactions work. More than one answer may be correct.

-Business-to-government (B2G) is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms. -B2G often includes prenegotiated contracts between a business and governmental organization. -In B2G transactions, governmental organizations often issue a request for proposal (RFP) that outlines the goods or services needed.

Which of the following statements accurately describe personalization and/or customization in e-commerce? More than one answer may be correct.

-Customization is the adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior. -Personalization is the ability of organizations to craft marketing messages and product/service offerings directed toward specific target markets.

Which statement accurately describes the global reach of e-commerce? More than one answer may be correct.

-E-commerce allows organizations to reach consumers across the globe. -Using e-commerce, organizations can reach the largest number of potential and existing customers, thus increasing their global influence. -E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options.

We Are Social surveyed internet users aged 16-64 around the world, to learn about their e-commerce activities. What did the survey reveal about this demographic? More than one answer may be correct.

-Eighty percent searched online for a product or service to buy online. -Ninety percent visited an online store on the world wide web. -Seventy-four percent reported they had purchased a good or service online.

Of the following statements, choose the ones that correctly apply to issues in m-commerce.

-Ethical issues include keeping product listings accurate, following online selling laws, and maintaining web accessibility. -Due to similarities between organizations that sell goods and services online, competitor analysis is challenging. -Customer loyalty is highly important, as it can cost five times more to acquire a new customer than it costs to retain one.

Which of the following statements about location-based services (LBS) are correct?

-Geodata is information about geographic locations that is stored in a geographic information system (GIS). -Vector data is composed using vertices and paths and includes points, lines, and areas (represented by polygons). -Raster data is composed of pixels or grid cells and are often spaced in regular intervals and designed to make square shapes.

Which of the following statements are correct?

-Global retail e-commerce sales in 2020 are expected to be over $4.2 trillion. -E-commerce sales are expected to reach $600 billion in the United States in 2020. -The United Kingdom saw e-commerce sales totaling over $142 billion in 2019.

From the following list, select all the statements that correctly describe the re-commerce segment of the e-commerce market.

-Re-commerce is the practice of selling used, old, or obsolete products via the internet in exchange for a new product or a cash payout. -According to Yerdle Re-commerce, re-commerce is expected to grow from $21 billion to over $52 billion over the next five years. -The growing practice of re-commerce is led by companies such as thredUp, Yerdle Re-commerce, and The RealReal.

Which of the following would be considered a benefit in a cost-benefit analysis? More than one answer may be correct.

-Spending money to update the CRM database in order to generate more customer leads, resulting in an $50,000 increase in sales to new customers. -A weekly blog that generates engagement among users who have never heard of your product before. -Updating shipping tracking software so that it is easy to confirm orders have successfully reached customers.

Data security and theft is a significant area of risk in m-commerce for what reasons? More than one answer may be correct.

-The online nature of e-commerce carries its own security issues. -A business can lose great deal of money should a data breach occur.

From the following list, select all the statements that correctly characterize or define e-commerce ubiquity.

-The term refers to the degree an organization has gained access to consumers, thus increasing the likelihood of product or service adoption. -It is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer. -It gives customers the ability to purchase products and services regardless of time or location.

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses? More than one answer may be selected.

-a promoted tweet that will run on Twitter for seven days -a jingle that will run on the morning show of a local radio station -the analysis that shows which social media platform generated the most new revenue during a campaign

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost-benefit analysis? More than one answer may be selected.

-capital outlay -time commitment costs

What are the names of some forms of e-commerce that involve the consumer providing a product or service? More than one answer may be correct.

-consumer-to-consumer -consumer-to-business -consumer-to-administration

On which of the following business sectors has m-commerce had notably large impacts?

-financial services -health care -retail sales

Roughly one of every three re-commerce customers today belong to which market segment or category of consumers? More than one answer may be correct.

-millennials -Gen Z

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered benefits when conducting a cost-benefit analysis? More than one answer may be selected.

-potential return on investment -potential costs averted -brand exposure

What do customers gain by offering user-generated content (UGC) to e-commerce sites? More than one answer may be correct.

-the ability to interact with others -a sense of empowerment

Which of the following are areas that are covered on an e-commerce presence map? More than one answer may be selected.

-type of presence -the platform -the activity

According to eMarketer, the e-commerce company that ranks first in market share as a percentage of sales is eBay.

FALSE

An organization is said to have "e-commerce universality" if it has a strong online presence that enables it to quickly sell its products and/or services to almost anyone, regardless of the time or their location.

FALSE

In an e-commerce presence map, the activity includes the methods used to reach stakeholders and customers, including desktop and mobile platforms, social media sites such as Instagram or Facebook, blogs, magazines, radio stations, and TV stations?

FALSE

Information about geographic locations that is stored in a geographic information system (GIS) is referred to as geoadvertising.

FALSE

The practice of trading used, old, or obsolete products via the internet in exchange for other used or similar products is called re-commerce.

FALSE

The type of e-commerce transactions that involve the selling of goods and services between businesses is vendor-to-vendor (V2V) e-commerce.

FALSE

In e-commerce, the term "information density" refers to both the total amount of information available to all individuals in a market (including customers and stakeholders) and the quality of this information.

TRUE

JD.com is China's largest online retailer and the country's largest internet company by revenue. Its revenue eclipsed $70 billion in 2019.

TRUE

What does business-to-consumer (B2C) e-commerce replace?

brick-and-mortar store locations

Saraiya runs a small café. She would like to start placing small ad buys on social media and hires an analytics firm to determine which platforms she should advertise on. What type of cost would this be considered?

customer acquisition cost

A sales associate has been hired to write blog posts that will be regularly published on a blog about new beauty products. The blog posts are designed to include the SEO terms that relate to the company's newest skin care product, using the keywords that will also be used in their advertising campaigns. What part of the e-commerce timeline would this be a part of?

implementation

Built on real-time geodata and information provided from wireless mobile devices, ________ are widely used in m-commerce.

location-based services (LBS)

E-commerce transactions that are executed using wireless mobile devices are known as

m-commerce.

It is especially important for startup companies to create and follow a well-designed e-commerce strategy. Which of the following is the last phase in a well-designed strategy?

mobile platform planning and implementation

E-commerce ________ includes creating marketing messages that contain the individual's name, appeal to his/her interests, and take their purchase behavior into account.

personalization

The e-commerce company with the highest revenue is based in which country?

the United States

E-commerce ________ is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell them products and services.

ubiquity

To remain relevant in today's e-commerce landscape, many businesses use progressive ________ applications to undertake m-commerce.

web

It is especially important for startup companies to create and follow a well-designed e-commerce strategy. Which of the following is the first phase in a well-designed strategy?

web planning

Michelle runs a shop on Etsy. One month, she spends $2,800 to promote her shop on Etsy and other social media sites. In that month, she gains 50 new customers. All customers purchased products that cost $100, that were marked up 100 percent. What is the actual amount of revenue earned per customer, taking into account materials and promotional costs?

−$6.00 In this scenario, the customer acquisition cost is equal to $2,800/50, or $56 per new customer. A 100 percent markup on a product that cost $100 means Michelle generates $50 per sale. Since her CAC is $56, she actually earned -$6.00 per sale in this scenario.