[Exam 3] Pearson Questions: Ch. 10, 11, 12, 14 [MKT 381]

*Which of the following is the term used to identify an employee who is sent from his or her home country to work abroad.* (Ch.14) *A)* An expatriate *B)* Contracted labor *C)* A contract manufacturer *D)* A​ host-country national *E)* A​ third-country national

*A)* An expatriate

*Which of the following best explains why the direct sales channel is the most effective channel in most Asian​ countries?* (Ch.12) *A)* Direct sales are based on relationships. *B)* Direct sales are more​ cost-effective. *C)* Fixed costs are reduced with direct sales. *D)* Direct sales provide greater channel control. *E)* Direct sales have a greater margin.

*A)* Direct sales are based on relationships.

*In​ India, My Dollar Store targets​ affluent, middle-class shoppers who are attracted by the lure of low prices on brands associated with the United States. This model of selling a select assortment of products at a single low price is what type of​ retaining?* (Ch.12) *A)* Discount retailers *B)* Hard discounters *C)* Specialty retailers *D)* Convenience stores *E)* Outlet stores

*A)* Discount retailers

*In which of the following innovation categories do products share certain features with earlier products while incorporating​ new, added-value​ features?* (Ch.10) *A)* Dynamically continuous innovation *B)* Discontinuous innovation *C)* Product transformation *D)* Disruptive innovation *E)* Continuous innovation

*A)* Dynamically continuous innovation

*Which of the following describes the integration of activities necessary to ensure the efficient flow of raw​ materials, in-process​ inventory, and finished goods from producer to​ customers?* (Ch.12) *A)* Logistics management *B)* Supply chain *C)* Physical distribution *D)* Transportation *E)* Value chain

*A)* Logistics management

*Which of the following is a unique kind of brand exposure by arranging for branded products to appear in television programs or​ movies?* (Ch.14) *A)* Product placement *B)* Support media *C)* Interactive television *D)* Celebrity endorsement *E)* Sponsorship

*A)* Product placement

*News media has recently captured a photograph of the Pope wearing Serengeti sunglasses. This is an example of which of the​ following?* (Ch.14) *A)* Publicity by brand association *B)* Celebrity endorsement *C)* Product placement *D)* Sales promotion *E)* Direct marketing

*A)* Publicity by brand association

*​________ is a sales promotion technique that provides potential customers with the opportunity to try a product or service at no cost.* (Ch.14) *A)* Sampling *B)* Couponing *C)* Bundling *D)* ​Buy-one-get-one *E)* Demonstration

*A)* Sampling

*Which of the following types of retailers are more narrowly focused and have a narrow merchandise mix aimed at a specific market​ segment?* (Ch.12) *A)* Specialty retailers *B)* Supermarkets *C)* Department stores *D)* Hard discounters *E)* Discount retailers

*A)* Specialty retailers

*What was specifically designed for​ Coca-Cola to differentiate Coke from other soft​ drinks?* (Ch.10) *A)* Unique bottle shape and texture *B)* Freshness guarantee *C)* The label *D)* Product flavor *E)* Premium pricing

*A)* Unique bottle shape and texture

*In developing​ countries, a large​ stainless-steel refrigerator with a water dispenser in the door might be purchased​ ________. * (Ch.10) *A)* for a secondary purpose *B)* as a part of​ self-actualization *C)* to fulfill safety needs *D)* to fulfill social needs *E)* for the primary function

*A)* for a secondary purpose

*It is recommended that​ a(n) ________ be used when a company enters a new global market for the first time.* (Ch.12) *A)* local distributor *B)* import facilitator *C)* ​manufacturer's representative *D)* middleman *E)* export agent

*A)* local distributor

*The main disadvantage of​ ________ is that it ignores demand and competitive conditions in the target markets.* (Ch.11) *A)* rigid​ cost-plus pricing *B)* ​cost-based pricing *C)* companion pricing *D)* market skimming pricing *E)* market penetration pricing

*A)* rigid​ cost-plus pricing

*Which of the following approaches requires customer​ identification, customer​ differentiation, customer​ interaction, and customized​ products?* (Ch.14) *A)* ​One-to-one marketing *B)* Catalogs *C)* Direct mail *D)* Infomercials *E)* Interactive TV​ (ITV)

*A)* ​One-to-one marketing

*​________ is a strategic alternative that requires almost no product or brand adaptation for global distribution.* (Ch.10) *A)* ​Product-communication extension​ (dual extension) *B)* Innovation *C)* Product​ adaptation-communication extension *D)* ​Product-communication adaptation​ (dual adaptation) *E)* Product​ extension-communication adaptation

*A)* ​Product-communication extension​ (dual extension)

*In emerging​ markets, many consumers shop for items several times a day at​ tiny, independent​ "mom-and-pop" stores,​ kiosks, and market stalls. These operations are known as​ ________.* (Ch.12) *A)* ​high-frequency stores *B)* big box stores *C)* subsidiaries *D)* convenience stores *E)* independent stores

*A)* ​high-frequency stores

*The success of an organic growth strategy depends upon which of the​ following?* (Ch.12) *A)* Contractual agreements *B)* Availability of company resources *C)* Effective middlemen *D)* A successful promotional strategy *E)* Reliable partners

*B)* Availability of company resources

*Which of the following steps in the​ strategic/consultative selling model requires a general understanding of buyer​ behavior, collection of consumer​ information, and building a list of potential​ customers?* (Ch.14) *A)* Personal selling philosophy *B)* Customer strategy *C)* Product strategy *D)* Presentation strategy *E)* Relationship strategy

*B)* Customer strategy

*​________ is defined as the sale of an imported product at a price lower than that normally charged in a domestic market or country of origin.* (Ch.11) *A)* Gray marketing *B)* Dumping *C)* Price fixing *D)* Price discrimination *E)* Parallel importing

*B)* Dumping

*The internal motivation driving demand for​ status-oriented products is based on which of the following levels of​ Maslow's needs​ hierarchy?* (Ch.10) *A)* ​Self-actualization *B)* Esteem *C)* Physiological *D)* Social *E)* Safety

*B)* Esteem

*​________ is/are a form of paid television programming in which a particular product is​ demonstrated, explained, and offered to viewers who call a​ toll-free phone number shown on the screen.* (Ch.14) *A)* Interactive television​ (ITV) *B)* Infomercials *C)* Catalogs *D)* Teleshopping *E)* Telemarketing

*B)* Infomercials

*Which of the following approaches is best suited to a global market where there is need but not the needed purchasing power to buy either the existing or adapted​ product?* (Ch.10) *A)* Product​ adaptation-communication extension *B)* Innovation *C)* ​Product-communication extension​ (dual extension) *D)* Product​ extension-communication adaptation *E)* ​Product-communication adaptation​ (dual adaptation)

*B)* Innovation

*Why do companies that make every effort to comply with applicable laws and regulations often find themselves in tax court over transfer​ pricing?* (Ch.11) *A)* It is perceived as a potential for dumping. *B)* It is believed to be used to avoid taxes. *C)* It is seen as an unfair trade practice. *D)* It is perceived as a form of​ price-fixing. *E)* It is not transparent.

*B)* It is believed to be used to avoid taxes.

*Which of the following components of a product are designed to engage the​ senses, make an emotional​ connection, and enhance the​ consumer's brand​ experience?* (Ch.10) *A)* Labeling *B)* Packaging *C)* Express warranty *D)* Product warranties *E)* Aesthetics

*B)* Packaging

*​McDonald's and​ Coca-Cola have focused on which of the following needs to create global brand​ franchises?* (Ch.10) *A)* Social and safety *B)* Physiological and social *C)* Esteem and​ self-actualization *D)* Physiological and safety *E)* Safety and esteem

*B)* Physiological and social

*Which of the following was established to keep pace with a volatile financial​ environment?* (Ch.11) *A)* Unit pricing *B)* Shelf pricing *C)* Estimated future cost method *D)* A rigid​ cost-plus pricing policy *E)* Increased prices

*B)* Shelf pricing

*Which of the following has had the greatest impact on global price​ transparency?* (Ch.11) *A)* The World Trade Organization​ (WTO) *B)* The Internet *C)* The United Nations *D)* The European Union *E)* NAFTA

*B)* The Internet

*Gray markets flourish when​ ________.* (Ch.11) *A)* supply exceeds demand *B)* a product is in short supply *C)* there is a low margin on goods *D)* a penetration pricing strategy is used *E)* ethnocentric pricing policies are used

*B)* a product is in short supply

*In the United​ States, ninety percent of all coupons are distributed in a printed​ ride-along vehicle known as​ ________.* (Ch.14) *A)* an advertorial *B)* a​ free-standing insert​ (FSI) *C)* ​in-pack coupons *D)* a coupon book *E)* ​on-pack coupons

*B)* a​ free-standing insert​ (FSI)

*In​ cost-based pricing, the use of​ ________ defines the​ per-unit product cost as the sum or all past or current direct and indirect manufacturing and overhead costs.* (Ch.11) *A)* rigid​ cost-plus pricing *B)* full absorption cost method *C)* export price escalation *D)* estimated future costs *E)* flexible​ cost-plus pricing

*B)* full absorption cost method

*A brand that is first introduced into a select number of markets within a geographic region and then expands into a global presence is​ a(n) ________.* (Ch.10) *A)* ​co-brand *B)* international brand *C)* global brand *D)* tiered brand *E)* local brand

*B)* international brand

*Some consumers flaunt their wealth or status by buying expensive products that others will notice. The marketing term for this is​ ________.* (Ch.10) *A)* ​admiration-based *B)* luxury badging *C)* premiumisation *D)* status seeking *E)* status symbols

*B)* luxury badging

*The sales​ force, distributors or​ agents, and wholesalers are three basic elements of​ ________.* (Ch.12) *A)* franchising *B)* marketing channel alternatives *C)* ​peer-to-peer marketing *D)* retailing *E)* direct sales

*B)* marketing channel alternatives

*An alternative option for filling sales personnel needs is the individual​ ________ who works under contract. * (Ch.14) *A)* ​manager-operator *B)* sales agent *C)* joint venture partner *D)* exclusive licensee *E)* contract manufacturer

*B)* sales agent

*​________ is defined as perceptions about and attitudes towards particular​ countries, which extend to products and brands known to originate in those countries.* (Ch.10) *A)* Global consumer cultural positioning *B)* ​Country-of-origin effect *C)* Country stigma *D)* Foreign consumer cultural positioning *E)* Global brand leadership

*B)* ​Country-of-origin effect

*Which of the categories of Incoterms refers to a transaction where the buyer takes delivery at the​ seller's location?* (Ch.11) *A)* Delivered duty paid​ (DDP) *B)* ​Ex-works (EXW) *C)* Free on board​ (FOB) *D)* Free carrier​ (FCA) *E)* Free alongside ship​ (FAS)

*B)* ​Ex-works (EXW)

*What is the​ "law of one​ price" in global​ marketing?* (Ch.11) *A)* It relies on dynamic pricing. *B)* There is one price in the home market and another in all other foreign markets. *C)* All customers in the market get the best product available for the best price. *D)* Internet prices vary for each market. *E)* Each product is priced the same in every market.

*C)* All customers in the market get the best product available for the best price.

*A company with an ethnocentric orientation is likely to prefer which of the following types of sales​ personnel?* (Ch.14) *A)* A hybrid sales force *B)* ​Third-country national *C)* An expatriate *D)* A​ host-country national *E)* A former customer in the home country

*C)* An expatriate

*As a part of direct​ marketing, which of the following is considered traditional support​ media?* (Ch.14) *A)* Coupons *B)* Newspaper advertising *C)* Billboards and transit advertising *D)* Interactive television​ (ITV) *E)* Internet​ "pop-ups"

*C)* Billboards and transit advertising

*Which of the following terms refers to an alternative financing method where products are exchanged between nations rather than currency.* (Ch.11) *A)* Global trade *B)* Price fixing *C)* Countertrade *D)* Fair market *E)* Transfer pricing

*C)* Countertrade

*​________ is the second step in creating a​ strategic/consultative model and stresses the importance of developing​ long-term partnerships with the customers.* (Ch.14) *A)* Developing a presentation strategy *B)* Developing a personal selling philosophy *C)* Developing a relationship strategy *D)* Developing a customer strategy *E)* Developing a product strategy

*C)* Developing a relationship strategy

*Which of the following is an approach used to avoid​ anti-dumping laws?* (Ch.11) *A)* Lower overall prices. *B)* Increase prices. *C)* Differentiate the product so it does not represent​ "like home​ quality." *D)* Increase supply. *E)* Avoid doing business with countries having dumping laws.

*C)* Differentiate the product so it does not represent​ "like home​ quality."

*Based on the global retailing market entry strategy​ framework, which of the following is most appropriate for entering a market where the barriers to entry are low yet the market is culturally​ distant?* (Ch.12) *A)* Joint venture *B)* Licensing *C)* Franchising *D)* Acquisition *E)* Organic growth

*C)* Franchising

*Which of the global pricing alternatives neither sets a single price worldwide nor allows the local management in each global market to make independent pricing​ decisions?* (Ch.11) *A)* Adaption pricing *B)* Polycentric pricing *C)* Geocentric pricing *D)* Ethnocentric pricing *E)* Extension pricing

*C)* Geocentric pricing

*​________ enable(s) viewers to order products from home shopping​ channels, choose different camera angles during sports​ broadcasts, vote during audience participation​ shows, or order samples of advertised products.* (Ch.14) *A)* ​E-commerce *B)* Infomercials *C)* Interactive television​ (ITV) *D)* Support media *E)* Home shopping networks

*C)* Interactive television​ (ITV)

*Which of the following transportation mode choices involves a combination of land and water shipping from producer to​ customer?* (Ch.12) *A)* Containerization *B)* Inland water transportation *C)* Intermodal *D)* Pipeline *E)* ​Rail-sea transportation

*C)* Intermodal

*Why is packaging such an important component of product in​ Japan?* (Ch.10) *A)* In​ Japan, quality of product is most important. *B)* Colors are very important in the Japanese culture. *C)* In​ Japan, "a book is judged by its​ cover." *D)* There is a concern about the environmental damage from packaging. *E)* The positioning of the product is important.

*C)* In​ Japan, "a book is judged by its​ cover."

*Why does the sales demonstration step of the​ strategic/consultative personal selling model represent an important advantage as a promotional​ tool?* (Ch.14) *A)* It provides an opportunity to overcome objections. *B)* It reflects persistence. *C)* It involves the​ prospect's senses. *D)* It requires active listening. *E)* It provides a concise message about the product.

*C)* It involves the​ prospect's senses.

*​________ are the means by which products are made available to customers when and where they want them.* (Ch.12) *A)* Acquisition and retrieval *B)* Supply chain and value chain *C)* Physical distribution and logistics *D)* Trucks and rail *E)* Transportation and communication

*C)* Physical distribution and logistics

*Why do consumers in India prefer European products like Coach and Louis Vuitton over​ "Made in​ India" products?* (Ch.10) *A)* Indian products are too bright and colorful. *B)* Indian products are of low quality. *C)* Products made in Europe carry a great appeal as symbols of success. *D)* The Indian consumers want to take advantage of new accessibility. *E)* Indian products are more expensive than imported products.

*C)* Products made in Europe carry a great appeal as symbols of success.

*Which of the following types of retail formats is intended to create an appealing leisure​ destination?* (Ch.12) *A)* Superstores *B)* Department stores *C)* Shopping malls *D)* Hypermarkets *E)* Outlet stores

*C)* Shopping malls

*The naming rights of​ India's Maharashtra Cricket Stadium in Mumbai was recently sold to Indian conglomerate Sahara India Pariwar. This is an example of which of the​ following?* (Ch.14) *A)* Telemarketing *B)* Publicity *C)* Sponsorships *D)* Public relations *E)* Product placement

*C)* Sponsorships

*Which of the following major transportation modes has low​ capability, low​ cost, and high​ reliability?* (Ch.12) *A)* Intermodel *B)* Water *C)* The Internet *D)* Trucks *E)* Air

*C)* The Internet

*What is the underlying purpose of price​ fixing?* (Ch.11) *A)* To offer lower prices to the consumers *B)* To create consumer demand *C)* To ensure higher prices *D)* To drive competitors out of business *E)* To increase market share

*C)* To ensure higher prices

*In​ ________, tangible value might take the form of price​ reduction, coupon, or​ mail-in refunds.* (Ch.14) *A)* couponing *B)* a personal selling model *C)* a price promotion *D)* a​ non-price promotion *E)* sampling

*C)* a price promotion

*In some​ cases, a manufacturer might find it necessary to incur the costs of direct involvement to obtain market share because​ ________.* (Ch.12) *A)* direct involvement is a better​ long-term approach *B)* there​ aren't many intermediaries available *C)* middlemen may seek to maximize their own profit *D)* direct involvement requires less management *E)* direct involvement is less expensive

*C)* middlemen may seek to maximize their own profit

*Which of the following best describes a global​ brand?* (Ch.10) *A)* A brand created by a global company and distributed in more than one country *B)* A brand that is offered in several markets in a specific region *C)* A brand that has found success in a single national market *D)* A brand that uses the same name and has a similar positioning throughout the world *E)* A brand created by a global company to meet the needs of a local market

*D)* A brand that uses the same name and has a similar positioning throughout the world

*Which of the following is the main advantage of direct​ marketing?* (Ch.14) *A)* Cost to implement *B)* Ease of implementation *C)* Mass appeal *D)* Addressing consumer differences *E)* Control

*D)* Addressing consumer differences

*Latin American countries are known to have traded​ bananas, sugar, and wheat for Venezuelan oil. This would be considered which type of​ countertrade?* (Ch.11) *A)* Countertrade *B)* Compensation trading *C)* Parallel trading *D)* Barter *E)* Offset

*D)* Barter

*​________ is a composite measure of the amount of effort a customer​ expends, the level of risk associated with the​ purchase, and buyer involvement in the purchase.* (Ch.10) *A)* Buyer behavior *B)* Specialty purchases *C)* Convenience *D)* Buyer orientation *E)* Preference

*D)* Buyer orientation

*​________ involves an analysis of each shipping mode to determine which​ mode, or combination of​ modes, will be most effective and efficient in each unique situation.* (Ch.12) *A)* Logistics management *B)* Order processing *C)* Inventory management *D)* Channel strategy *E)* Distribution

*D)* Channel strategy

*Which of the following is the fifth step of the presentation plan and is the most difficult for new sales​ personnel?* (Ch.14) *A)* Sales demonstrations *B)* Approach *C)* Negotiation *D)* Close *E)* Presentation

*D)* Close

*A coupon included with an​ Oral-B® toothbrush offering a free tube of​ Crest® toothpaste would be an example of which of the​ following?* (Ch.14) *A)* ​On-pack coupons *B)* ​Point-of-sale coupons *C)* Internet coupons *D)* Cross coupons *E)* ​In-pack coupons

*D)* Cross coupons

*Which of the following is the first step in the​ strategic/consultative selling modellong dash—the commitment to the marketing concept and to a role of helping​ customers?* (Ch.14) *A)* Develop a relationship strategy. *B)* Develop a customer strategy. *C)* Develop a presentation strategy. *D)* Develop a personal selling philosophy. *E)* Develop a product strategy.

*D)* Develop a personal selling philosophy.

*Which of the following is a type of innovation that could be described as a​ "game changer"?* (Ch.10) *A)* Platform innovation *B)* Dynamically continuous innovation *C)* Line extension innovation *D)* Discontinuous innovation *E)* Continuous innovation

*D)* Discontinuous innovation

*Which of​ Maslow's five levels in the needs hierarchy cuts across the various stages of a​ country's economic​ development?* (Ch.10) *A)* Safety *B)* Physiological *C)* ​Self-actualization *D)* Esteem *E)* Social

*D)* Esteem

*Which of the pricing alternatives calls for a​ per-unit price of a product to be the same no matter where in the world it is being​ sold?* (Ch.11) *A)* Polycentric pricing *B)* Geocentric pricing *C)* Corporate pricing *D)* Extension pricing *E)* Adaptation pricing

*D)* Extension pricing

*Which of the following types of retailers have a​ huge, hybrid retailing​ format?* (Ch.12) *A)* Supermarkets *B)* Discount retailers *C)* Category killers *D)* Hypermarkets *E)* Supercenters

*D)* Hypermarkets

*Which of the following refers to a type of brand that has achieved success in a single national​ market?* (Ch.10) *A)* Generic brand *B)* Global brand *C)* Transformed brand *D)* Local brand *E)* International brand

*D)* Local brand

*Companies that position their products in the premium segment frequently use which of the following pricing​ strategies?* (Ch.11) *A)* Market penetration pricing *B)* Captive pricing *C)* Import pricing *D)* Market skimming *E)* ​Cost-based pricing

*D)* Market skimming

*Which of the following is the major reason a domestic manufacturer will switch to offshore​ sourcing?* (Ch.11) *A)* Offshore sourcing typically reduces distribution costs. *B)* Offshore sourcing typically improves brand image. *C)* Offshore sourcing provides job opportunities in other countries. *D)* Offshore sourcing keep costs and prices competitive. *E)* Offshore sourcing typically produces a better quality product.

*D)* Offshore sourcing keep costs and prices competitive.

*Which of the following is the strategic alternative where the product is adapted to local preferences while the​ home-market promotional strategy or brand name is used.* (Ch.10) *A)* ​Product-communication adaptation​ (dual adaptation) *B)* Product​ extension-communication adaptation *C)* Innovation *D)* Product​ adaptation-communication extension *E)* ​Product-communication extension​ (dual extension)

*D)* Product​ adaptation-communication extension

*Which of the following naming strategies is best for a company pursuing a global brand​ identity?* (Ch.10) *A)* Distinctive names for each local market *B)* ​Co-branding *C)* Different names for each regional market *D)* Same name throughout the world *E)* One name in the home country and another in other countries

*D)* Same name throughout the world

*Which of the following is designed to increase product availability in distribution​ channels?* (Ch.14) *A)* Personal selling techniques *B)* ​Word-of-mouth promotion *C)* Consumer sales promotions *D)* Trade sales promotions *E)* Sponsorships

*D)* Trade sales promotions

*Most companies today attempt to establish a hybrid sales force through​ ________.* (Ch.14) *A)* ​third-country nationals *B)* ​host-country nationals *C)* expatriates *D)* a balanced approach *E)* a personnel management company

*D)* a balanced approach

*A market holding strategy is often used in response to unfavorable​ ________.* (Ch.11) *A)* increased tariffs *B)* inflation *C)* government subsidies *D)* currency swings *E)* competitive prices

*D)* currency swings

*In​ ________, competitors within an industry that make and market the same product conspire to keep prices high.* (Ch.11) *A)* parallel importing *B)* gray marketing *C)* free riding *D)* horizontal price fixing *E)* dumping

*D)* horizontal price fixing

*Gray market goods are exported from one country and enter another country through​ ________.* (Ch.11) *A)* government subsidies *B)* price transparency *C)* a quota system *D)* parallel importing *E)* preferential trade agreements

*D)* parallel importing

*In distribution​ terms, Coca-Cola's capability to globally put a Coke​ "within an​ arm's reach" is a result of a strategy to create​ ________.* (Ch.12) *A)* brand awareness *B)* form utility *C)* time utility *D)* place utility *E)* information utility

*D)* place utility

*A modified hierarchy has been proposed for Asia where the top three levels of​ affiliation, admiration, and status each emphasize​ ________.* (Ch.10) *A)* ​self-actualization *B)* physiological needs *C)* personal esteem *D)* social needs *E)* psychological needs

*D)* social needs

*Which of the following choices provides the best specific market and cultural knowledge as a member of the sales​ force?* (Ch.14) *A)* Expatriate *B)* ​Third-country national *C)* Contract manufacturer *D)* ​Host-country national *E)* Expatriate sales agent

*D)* ​Host-country national

*Which of the following refers to a marketing model whereby individual consumers market products to other individual​ consumers?* (Ch.12) *A)* Cause marketing *B)* Direct marketing *C)* Indirect marketing *D)* ​Peer-to-peer (p-to-p) marketing *E)* Franchise marketing

*D)* ​Peer-to-peer (p-to-p) marketing

*Which of the following is the strategic alternative where both the product and at least one of the promotional elements are adapted for a particular country​ market?* (Ch.10) *A)* Innovation *B)* Product​ adaptation-communication extension *C)* ​Product-communication extension​ (dual extension) *D)* ​Product-communication adaptation​ (dual adaptation) *E)* Product​ extension-communication adaptation

*D)* ​Product-communication adaptation​ (dual adaptation)

*Transfer pricing refers to​ ________.* (Ch.11) *A)* ​inter-company sales *B)* ​intra-company sales *C)* transfer of goods from one retailer to another *D)* ​intra-corporate exchanges *E)* ​business-to-business sales

*D)* ​intra-corporate exchanges

*​________ is defined as perceptions about a brand as reflected by brand associations that consumers hold in their memories.* (Ch.10) *A)* Brand awareness *B)* Brand value *C)* Branding *D)* Brand equity *E)* Brand image

*E)* Brand image

*Which type of pricing strategy is typically used by Gillette for its​ razors?* (Ch.11) *A)* Market skimming *B)* ​Cost-based pricing *C)* Export pricing *D)* Market penetration *E)* Captive pricing

*E)* Captive pricing

*​________ is/are a​ well-known and effective direct marketing tool that features​ photographs, illustrations, and extensive information about a​ company's products.* (Ch.14) *A)* Infomercials *B)* Coupon books *C)* Interactive TV​ (ITV) *D)* Direct mail pieces *E)* Catalogs

*E)* Catalogs

*In which of the categories of Incoterms does the seller agree to deliver goods to the buyer in the country of​ import, with all​ costs, including​ duties, paid by the​ seller?* (Ch.11) *A)* Free carrier​ (FCA) *B)* Free on board​ (FOB) *C)* Free alongside ship​ (FAS) *D)* ​Ex-works (EXW) *E)* Delivered duty paid​ (DDP)

*E)* Delivered duty paid​ (DDP)

*If a company chooses to establish its own sales force or operate its own retail​ stores, it is utilizing which of the following types of​ distribution?* (Ch.12) *A)* Full involvement *B)* Limited involvement *C)* Joint venture *D)* Indirect involvement *E)* Direct involvement

*E)* Direct involvement

*What is the main advantage that the newcomers to quadrant D of the retail classifying​ matrix, like Carrefour and Walmart​ bring, to the global​ market?* (Ch.12) *A)* Accessibility *B)* Low prices *C)* Brand awareness *D)* Convenience *E)* Distribution competence

*E)* Distribution competence

*Why is product placement in television programming more effective than traditional television​ advertising?* (Ch.14) *A)* Product placement has subliminal messaging. *B)* Product placement is usually more direct in its message. *C)* Television advertising is not effective at all. *D)* Product knowledge is increased with product placement. *E)* Fewer viewers are being exposed to television advertising.

*E)* Fewer viewers are being exposed to television advertising.

*Which one of the retailing market entry strategies would be best to limit risk when targeting an​ unfamiliar, difficult-to-enter​ market?* (Ch.12) *A)* Acquisition *B)* Greenfield *C)* Organic growth *D)* Franchising *E)* Joint venture

*E)* Joint venture

*Which of the following types of retail formats was created to give manufacturers of​ well-known brands a retail distribution point for excess​ inventory, out-of-date​ merchandise, or factory​ seconds?* (Ch.12) *A)* Superstores *B)* Hypermarkets *C)* Specialty retailers *D)* Shopping malls *E)* Outlet stores

*E)* Outlet stores

*​IKEA's company policy is to have the lowest price on comparable products in every​ market; however, it allows managers in each country to set their own prices. IKEA is taking which of the following​ approaches?* (Ch.11) *A)* Extension pricing *B)* Geocentric pricing *C)* Ethnocentric pricing *D)* ​Cost-based pricing *E)* Polycentric pricing

*E)* Polycentric pricing

*In which quadrant of the matrix for classifying global retailers would you find Toys​ 'R' Us?* (Ch.12) *A)* A combination of quadrant A and quadrant C. *B)* Quadrant​ A: niche focus *C)* Quadrant​ D: mega-retailers offering products available in other smaller competitors *D)* Quadrant​ B: private label focuslong dash—expanded product categories *E)* Quadrant​ C: well-known brands in rather narrow merchandise mix

*E)* Quadrant​ C: well-known brands in rather narrow merchandise mix

*Why has Slovenia recently launched an integrated brand image​ campaign?* (Ch.10) *A)* ​Slovenia's reputation for luxury brands has been tainted. *B)* Products made in Slovenia are of very poor quality. *C)* The​ country-of-origin effect from Slovenia is very negative. *D)* Slovenia has no industry. *E)* Slovenia wants to enhance its image.

*E)* Slovenia wants to enhance its image.

*Which of the following is a​ "core" recommendation that comes from the guidelines for working with intermediaries in global​ markets?* (Ch.12) *A)* The goal of all intermediaries is to maximize profits for the manufacturer. *B)* Get everything in writing. *C)* Direct involvement saves money. *D)* Channel decisions​ aren't very important. *E)* The manufacturer needs to take the lead.

*E)* The manufacturer needs to take the lead.

*An agent or middleman who chooses to distribute only a few select products from the​ vendor's product line is said to be​ ________.* (Ch.12) *A)* ​self-serving *B)* an independent intermediary *C)* proactive *D)* discriminating *E)* cherry picking

*E)* cherry picking

*One way for a country to curb runaway inflation is to​ ________.* (Ch.11) *A)* discourage exporting *B)* encourage dumping *C)* increase manufacturing capacity *D)* subsidize domestic products *E)* impose price controls

*E)* impose price controls

*​Research, design, and testing are each a part of​ ________.* (Ch.10) *A)* global product planning strategic alternatives *B)* the​ not-invented-here (NIH) syndrome *C)* ​country-of-origin effect *D)* extension strategy *E)* the​ new-product continuum

*E)* the​ new-product continuum