Exam part 6B

Brand management often involves conveying what about a product or service?

A. The solutions provided. B. The disadvantages of the product or service. C. The expected experience. D. (Both A and C, but not B.)

During crisis management, doing the right thing should include: Both A and B, but not C.

Both A and B, but not C.

Median training is especially important for which company roles? Both A and C but not B

Both A and C but not B

Which organizations have taken the lead in revitalizing neighborhoods? Both B and C, but not A

Both B and C, but not A

The purpose of the media relations department is to manage a firms. Both B and C, but not A 2

Both B and C, but not A 2

In 2014, the smallest sources of philanthropic contributions in the United States came from which organization?

Corporations

According to a survey of community relations managers, what is the most important social issue facing communities today?

Education.

Which type of business community consists of people who work near the company?

Employee community

Which of the following is not included among purposes for establishing community relations departments?

Manage international relations projects for economic development.

Habitat for Humanity is considered a:

Nongovernmental organization

According to the institute for crisis management this industry is among the top crisis prone industries because of sophisticated technology found in its products

Pharmaceuticals

Another term for corporate giving is corporate:

Philanthropy.

Purposefully planned messages sent to selected media promoting the company without payment to the media is called:

Publicity

American Express established a consulting program that sent expert teams of employees into nonprofits to solve organizational problems. This can be considered an example of:

Skills-based volunteerism

The term civic engagement describes:

The active involvement of businesses and individuals in improving communities.

Which of these statements is are true regarding the general public?

They deal with business through an economic exchange

Which of the following is not a distinct period in corporate involvement in education reform from the 1980's to the present?

Total quality management of the education system

A financial services firm decided to assess the return on its social investment in an educational program in local schools. As part of its assessment, it measured the improvement in learning among students who had participated in the program, compared with the learning of students who had not. Which of the following elements was assessed?

Value creation

The media control technique called bridging is exemplified by which of these phrases?

"While that is true, what is important to know is"

The way organizational members believe others see the organization is called the corporate:

Image

What media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes?

Image advertisements

Foreign-owned corporation use foundations

Less frequently than U.S. forms

What is the primary goal of a community relations department?

To build relationships with important community groups

A rule of media communication is to 6

All of the above 6

The public has the ability to demand a certain level of performance from a firm through which stakeholder networks?

Consumer advocacy groups

According to a Harvard Business Review study, which of the following is not an area in which corporate contributions are most likely to enhance a company's competitiveness?

Stakeholder management.

Which of the following is a good way for a business to express its commitment to corporate citizenship?

a. By establishing community relations programs. b. By behaving responsibly toward all its stakeholders. c. By correcting problems associated with its operations. d. (All of the above.)

Minority enterprises often do business in locations with:

all of the above

How do companies encourage their employees to volunteer their time? 2

all of the above 2

Which of these statements accurately describe(s) the corporate reputation? 3

all of the above 3

Which of the following represents a type of corporate crisis? 4

all of the above 4

A firm can affect the general public's opinion of its reputation through: 5

all of the above 5

Average corporate giving in the United States

is far below the 10 percent tax deduction now permitted

Social capital is a phrase that refers to all of the following, except:

The norms and networks that enable collective action

Building a positive and ethical reputation requires a firm to:

Convey a compelling story about the firm and what it

A significant business disruption that stimulates extensive news media and social networking coverage is called a(n):

Corporate crisis

Seeking to restore the firms reputation takes place during this effective crisis management step

Follow up and, where appropriate, make amends to those affected

Which of these situations is not a reason for a firm to communicate through the media?

Ignoring or downplaying an organizational crisis

As communications improve and people around the world are able to witness the horrors of natural disasters, terrorism, and war, international relief efforts by corporations are becoming:

More important.

A good public relations program

The second step in a good public relations program is to change policies and procedures that are not in the public interest.