Expert (Video Case 11) Witness: Starbucks

Howard Schultz responded to the financial crisis by:

a. All of these

In what way does Howard Schultz's description of the Starbucks coffee shop demonstrate ethical leadership?

a. It focuses on people

To recognize and respond to negative consequences of Starbucks' rapid growth, CEO Howard Shultz needed:

b. Ethical decision making skills

Howard Shultz's childhood experience with his injured father taught him to:

b. Subordinate short-term economic interests of a firm to core needs and interests of other stakeholders

In this clip, Starbucks and CEO Howard Schultz address the needs and interests of the following stakeholder group:

c. Customers

According to Starbucks CEO Howard Schultz, what went wrong with the company's aggressive global growth strategy?

c. The singular focus on profit harmed product quality and employee morale

The statement in this clip that reveals the most about Howard Schultz's moral management is:

d. "We are in the people business serving coffee"

Which of the following responses to the economic downturn shows Howard Schultz's passion to do right?

d. He increased employee health benefits despite the economic cost to the company

In this clip, Starbucks CEO Howard Schultz demonstrates ethical leadership by:

c. Focusing on product quality and affordability