External environment
highly leveraged
carrying a lot of debt
Gen Z
digital natives, born after 1994
Great Recession of 2008
dramatic loss of jobs that began with the bursting of the U.S. housing bubble in late 2007
external environment
factors and forces outside the organization that affect its performance
turmoil in the housing market
homeowners could not pay their mortgages
economic forces
inflation, interest rates, disposable income, business cycle stages
global factors
international trade agreements, competition, trends, opportunities
age cohort
people born at roughly the same time
Baby Boomers
people born between 1946 and 1964
Gen X
people born between 1965 and 1985
Gen Y (Millennials)
people born between 1978 and 1994
foreclosure
property used as security for a debt is sold to satisfy the debt in the event of default in payment of the mortgage
technological factors
scientific or industrial innovations
political factors
state and local laws, laws of other countries, global laws
public debt
the amount of money a nation's government owes
global liquidity
the availability of funds for purchases of goods or assets
stakeholders
the people whose interests are affected by an organization's activities
customize
to make something according to the buyer's or user's needs
demographic factors
trends in population, such as age, gender, race, education level, geographic location, income and familiy composition
sociocultural factors
values, attitudes, trends, traditions, lifestyles, beliefs, tastes and patterns of behaviour
