Positive engagement (Insights)
Which post got the most likes. This enables you create similar posts to increase engagement and reach more customers.
Facebook News Feed (desktop) ad placement
Your ads appear in the desktop News Feed for people accessing the Facebook website on their computers.
Facebook Page username
Every Page has one. A simple and specific username will make it easier for people to find your business. People can type your username into the search bar after www. facebook.com/ to go directly to your Page. Your Page username appears below your profile picture and each time you post.
Boost a post (ad objective)
Get additional engagement (Likes, shares and comments) on a post you've already created.
Get More Website Purchases (ad objective)
Get people to purchase your products online. This is only available for advertisers who have set up a Facebook pixel.
Events
Give people an opportunity to engage with your business in person. Use them to promote a seasonal sale, announce a new shop opening, or demonstrate your product or service. You can sell tickets, collect RSVPs, put events on people's calendars and communicate with all attendees from one place.
Admin (Page role)
Gives people total access to make changes to your Page.
Automated responses
Help you maintain communication as the number of your Page visitors grows. You can set them up for people to see when they begin their conversation with you. Includes automatic greetings, responses to feedback, response to job applications and so on.
Page Inbox
Helps you keep track of the different comments, conversations and interactions you have with your customers. Through this, you can read and respond to messages that your business receives through Messenger or Instagram Direct, as well as comments on your Facebook and Instagram posts.
Duration (of an ad)
How long you want your ad to run. There are two main options for selecting your ad duration: create a custom duration or select one of the prepopulated durations provided by Facebook.
Preview (Ad Center)
In Preview, you can see your ad as it appears to your audience.
Discover (Instagram Insights)
Information on your Reach and Impressions.
Content metrics (Instagram Insights)
Metrics on how your posts, Stories and promotions are performing and which posting formats work best for your followers
Activity metrics (Instagram Insights)
Metrics on what actions people take on your Page and how many people have seen your content.
Instagram post
One way to share a photo or video on Instagram. People who follow your business may see your posts in their personalized feed, where they can like and comment on them. People can always look at posts that appear in their feed, unless you delete a post.
Increase Awareness/ Interested (CTA for Events)
Optimizes your ad to get more people interested in your event. This adds an Interested CTA button
People engaged (Insights)
People talking about your Page.
Followers
People who follow your Page.
People reached (Insights)
People who had any posts from your Page or about your Page appear in their News Feed.
Fans
People who have liked your Page.
Groups
Provide a space for people to communicate about shared interests. They're useful to start discussion forums and to chat about specific topics, events or the products and services you offer.
Instagram Insights
Provides information about your Instagram followers, categorized into three sections: activity, content and audience.
Audience, people (Ad Center)
Provides you with data visualizations of your audience demographics. The People tab is a breakdown of your audience by gender and age.
Audience and locations (Ad Center)
Shows you which country, city or region your audience is coming from.
Details (Ad center)
Shows your ad's status, objective and daily budget.
Billing threshold
The amount you need to spend on your ads to be automatically charged. You will be charged each time you hit your _____ and again on your monthly bill date for any leftover charges.
Daily budget
The average amount you'll spend on your ad each day.
Link clicks (Ad Center)
The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, _____ include clicks on the ad header or comments that led to the advertiser's profile.
Get directions (Instagram Insights)
The number of times someone tapped to get directions to your business.
Profile visits (Instagram Insights)
The number of times your business profile was viewed.
Post types (Insights)
The overall average reach and engagement for certain types of posts, such as posts with images or videos.
Impressions (Instagram Insights)
The total number of times your posts and Stories have been seen (may include multiple views of your ads by the same people).
Landing pages
The web pages that people are redirected to when they click on your ad. Any _____ must clearly represent the company, product, service or brand that's being advertised.
Content box of a Page post
This is where you add text to a post.
Carousel ad
Two or more images and videos, headlines, links or calls-to-action in a single ad.
Get More Website Visitors (ad objective)
When someone clicks on your ad, they'll be directed to your website. You'll need to include your URL, so we know where to send people.
Creating an audience
When you define the best possible audience for your ad.
Instagram feed
Where people share pictures and videos. Pictures you share in your feed will appear in your followers' feeds, live on your profile (unless deleted) and can be edited with filters. Your Instagram feed is an extension of your digital storefront, where customers can discover your products or services and establish a connection with your business.
Ad Center
Where you can see how your ads are performing. Includes a summary of your recent ad activity.
Messages (of Facebook Page Inbox)
Where you will find the conversations, you have with people using Messenger and Instagram Direct.
Placement (Facebook ad Placement)
Where your ad appears. When you create an ad from your Facebook Page, people will be able to see that ad in several different places.
Poor Engagement (Insights)
Which posts didn't receive positive responses from the community. Find out if people who see your posts are hiding or reporting them as spam. If too many people report or hide your post, it may negatively affect your reach.
Manual payments
You'll add money to your account before your ads run, then money will be deducted from that amount up to once a day as your ads run. For smaller budgets, we may wait until the charges reach USD 25 or until seven days pass before we invoice your account. With _____ you won't have a billing threshold.
Instagram feed ad placement
Your ads appear in the desktop feed (for people accessing the Instagram website on their laptops or desktop computers) and your feed on mobile (for people using the Instagram app on mobile devices or accessing the Instagram website through a mobile browser).
Facebook News Feed (mobile) ad placement
Your ads appear in the mobile News Feed for people using the Facebook app on mobile devices or accessing the Facebook website through a mobile browser.
Facebook right column (desktop) ad placement
Your ads appear in the right column on Facebook on a computer.
Instagram Stories ad placement
Your ads will appear to people browsing stories on Instagram
Facebook Page
A business's digital presence on Facebook. A ___ has tools to help you grow your business, connect with customers and see how people interact with it.
Instagram Direct
A chat feature for your Instagram business account.
A free photo and video sharing app that people use to get inspiration, explore interests and create connections through shared experiences.
Organic reach/content
A free way for your business to connect with people, such as through a Facebook post your followers see and like. You create a post and it spreads naturally (or organically) from people who engage with your content to their friends and so on, without you paying for it.
Messenger
A messaging app and web platform integrated into Facebook. People use it to communicate and build relationships through conversation.
Ads Manager App
A mobile app that allows you to create, manage and view ad results in one place from your mobile device.
Facebook profile
A personal account on Facebook where you tell people about yourself, add friends and share personal updates. When you first join Facebook, you start with a _____.
Highlight (Instagram Stories)
A photo or video from your Stories that you have chosen to feature in a special section of your profile. It will not disappear.
Hashtag
A pound sign (#) followed by a word or phrase. They are a way to categorize what you share and link your post to other posts with the same _____.
Mobile Studio
A resource to create your own assets. Recommends mobile apps you can use to turn photos into videos, remix existing videos and more.
Get More Leads (ad objective)
A short form where people can choose to fill in their name, phone number, email address and other details. Use this information to reach out to potential new customers.
A way for people to stay connected, share what matters to them and discover what's going on in the world. A way for people to keep in touch with friends, family and businesses. With an account, you can share updates and photos, connect with friends and family, join communities that are relevant to your interests and follow Pages of celebrities, organizations and businesses.
Call-to-action button (CTA)
A way to get people who visit your Page to take an action, such as book appointments, contact your business directly, download an app or buy something.
Location (Instagram)
A way to identify a particular place and draw attention to where you might want people to visit, like your business.
Automatic payments
Advertisers will be automatically charged whenever they spend a certain amount. If you're using PayPal, a credit card or a debit card to purchase ads, this is usually how you'll pay.
Paid reach/content
Advertising on Facebook to expand your audience and help grow your business beyond those who have liked or followed your Page. With any sort of budget, you may turn organic content into paid content through boosted posts or other types of Page promotions.
Comments & more (of Facebook Page Inbox)
All the comments on your Facebook and Instagram posts.
Facebook Page roles
Allow you to add other people to help manage your Page. Each role comes with specific access and permissions.
Automatic placements
Allows the ad delivery system to choose and optimize ad placement. May be switched on or off.
Instagram business account
Allows you to better connect with customers. With a business account, you can add contact information, promote your products or services, gain insights into how people interact with your photos and videos and create ads for the Instagram community. Instagram business accounts are always public.
Facebook About section
Allows you to share business details, such as contact information and opening hours, and to tell customers what you have to offer. This description will also appear in search results when people search for your business online.
Instagram personal account
An account that belongs to an individual person, which may be public or private. Many people share photos and videos from their everyday lives, and sometimes even focus on an interest such as hiking or street fashion. But these people aren't on Instagram to sell a product or service. They're on Instagram to share their passion, explore new interests and connect.
Account spending limit
An adjustable lifetime limit on the amount your Facebook ad account can spend across all the ads you run from the time you set the limit. This helps control your costs so you don't spend more on ads than you want to.
Facebook cover photo
An image that represents your business on Facebook, such as a larger version of your logo or an image unique to your business. Your ____ appears at the top of your Page.
Facebook profile photo
An image that represents your business on Facebook. Ideally, your profile photo is your business logo, so people can associate your Page with your business. Your profile photo appears on the top left of your ___ and the top left of each post you create.
Facebook Live
An interactive way to connect with people through live video. Broadcast live to people from your business Page to get more exposure and engage with them in real time.
Editor (Page role)
Can do everything but manage Page roles and settings.
Advertiser (Page role)
Can only create ads and view insights.
Analyst (Page role)
Can only see insights and who's published on a Page.
Jobs Manager (Page role)
Can post job openings and manage applications on behalf of your business
Moderator
Can send messages and respond to comments as the Page.
Post (Facebook Page Post)
Content, such as photos, videos or updates, that you share on your business's Facebook Page for others to see. A message you share from your Page.
Instagram Stories
Fullscreen photos and videos that are shared and disappear within 24 hours unless saved or added to your profile. They can be enhanced with playful creative tools, like stickers, emojis and GIFs. When you watch ______, they appear on screen for seconds, then move automatically onto the next one. They're like very short episodes.
Facebook Page summary
A summary of metrics that will tell you how your Page performs in different areas. Each metric is split up into sections so you can focus on the ones you care about.
Insights
A tool on Facebook to see useful metrics and gauge how your Page is doing.
Mobile first
A tool that lets people connect using their mobile devices, such as Instagram.
Mentions (Instagram)
Brings related people who use Instagram into the conversation and makes it easy to visit their profiles.
Promote Your App (ad objective)
Encourage people to download your business's app. This is only available for advertisers who have linked an app to their ad account.
Performance (Ad Center)
Key metrics such as link clicks, people reached, cost per click and activity. Your view may be different, depending on what campaign objective you chose
Audience and placements (Ad Center)
Shows you where your ad appears across our products.
Boost post
The button at the bottom right of your post that turns your organic content into paid content and shows it to people who you may not have reached before. This is a way to make your post into an ad.
Ad objective
The goal you want to achieve with your ad.
People reached (Ad Center)
The number of people who saw your ads at least once.
All posts published (Facebook Insights)
The success of every post from your Page.
Copy
The text that you include around the image, video or other creative asset that you use in your ad. Your image or video may be what first attracts attention, but your ad ____ can clarify your message and any actions that you want people to take.
Post engagement (Ad Center)
The total number of actions that people take involving your ads, such as sharing or commenting.
Instagram text
The written content below your picture or video in your post.
People section (Insights)
Who sees and interacts with the posts on your Page, including demographic information (age, gender, location and language) of the people who like your Page.
Audience
Who you want to reach with your ad. Categories include gender, age group, location, interests, behavior and more.
Moderate comments
You can hide or delete specific comments if you notice that a comment thread has become hostile or inappropriate.
Boost your event (ad objective)
You can sell tickets and/or increase awareness about your event.
Messenger Inbox ad placement
Your ads appear in the Home tab of Messenger.
