Google Ads Search

What determines whether a Search ad shows in the results for a query, and in what position? Ad Rank, which is based on a variety of factors to show useful ads. Ad quality, which is based on ad and website relevance. Bids, which is how much marketers will pay for a click. Asset impact, which includes sitelinks and image assets.

Ad Rank, which is based on a variety of factors to show useful ads.

Which three factors impact a Search ad's auction-time ad quality? Bidding strategy Ad relevance Ad Rank Expected clickthrough rate Ad landing page experience

Ad relevance Expected clickthrough rate Ad landing page experience

What are the two current keywordless campaign types that marketers can use to drive incremental reach? Dynamic Search Ads Expanded text ads Performance Max Responsive search ads

Dynamic Search Ads Performance Max

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? An investment of $28,000 to generate 1,400 conversions and a CPA of $20. An investment of $40,000 to generate 2,000 conversions and a CPA of $20. An investment of $30,000 to generate 1,500 conversions and a CPA of $20. An investment of $21,000 to generate 1,400 conversions and a CPA of $15.

An investment of $40,000 to generate 2,000 conversions and a CPA of $20.

When creating an ad, how does Greg know what it will look like to his potential customers? Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. Greg must type in the specific keywords he's targeting once his ad has been approved, then view it in a browser. Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview. As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

Of the different things users want to get out of their search queries, what two things do assets provide? Assets provide product and service comparisons. Assets provide information that's relevant. Assets provide information based on their moment. Assets provide attractive imagery.

Assets provide information that's relevant. Assets provide information based on their moment.

If you were telling someone about the ways in which automated bidding can improve their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal? Automated bidding sets the appropriate bid for each and every auction. Automated bidding sets time and marketing resources Automated bidding sets manual bids for specific times of the day Automated bidding sets minimum and maximum bid values according to the daily budget Automated bidding integrates a large variety of signals to evaluate user intent

Automated bidding sets the appropriate bid for each and every auction. Automated bidding sets time and marketing resources Automated bidding integrates a large variety of signals to evaluate user intent

Where can you go to view your bid status, performance trend over time, and conversion delay reporting? Performance strategy planner Auction analysis Bidding keyword report Bid strategy report

Bid strategy report

What is one way that Performance Planner helps businesses increase sales? By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario By providing a discount on all ads after purchasing a license

By maximizing the number of conversions for a spend scenario

How can Google AI help marketers reach potential customers? By defining business goals for marketers based on their offline conversion data By equipping responsive search ads to offer recommendations for optimizing marketers' websites By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.

By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings

You're working on a Google Search Ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad? Increasing the trustworthiness of the website. Modifying the ad's landing page to load faster. Changing the call-to-action message of the ad. Reducing the bid rate on the ad.

Changing the call-to-action message of the ad.

When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding? Consent mode Enhanced conversions Global site-wide tagging Broad match Smart Bidding

Consent mode Enhanced conversions Global site-wide tagging

Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? Budget type Budget Device type Web browser Location

Device type Location

Which two asset types can also be served as account-level automated assets? Dynamic sitelinks Dynamic callouts Promotional callouts Call asset

Dynamic sitelinks Dynamic callouts

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only? Phrase match Keyword targeting Broad match Exact match

Exact match

Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

Gives users an idea of where they'll go if they click the ad (Display URL) Users often will often notice this first (Headline) Allows advertisers to provide details about their product or service (Description) Takes users to a specific page of a website (Final URL)

How many responsive search ads does Google Ads allow? Google Ads allows six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1 Google Ads allows five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1. Google Ads allows unlimited enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1 Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid's marketing goal? Her business will be highlighted on Google Maps, with the option for customers to see her product line there. Her ads will appear above and below search results when people search for related keywords. A video summary of her product line will be automatically generated by the system and placed on YouTube. Her ads will serve on website content related to her business or her customers' interests, based on her targeting decisions.

Her ads will serve on website content related to her business or her customers' interests, based on her targeting decisions.

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? Her business can catch the interest of people while they're engaged with a mobile app. Her business can show up on search results when businesses similar to hers are showing up. A video can present a summary of her products to people showing an interest in her business. She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more. Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

Her business can show up on search results when businesses similar to hers are showing up. Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords "organic," "produce," and "delivery." How will phrase match help the company's Search Ads campaign? If the search terms contain all three of the exact keywords, their ad will appear. If the search terms have the same meaning as the keyword, their ad will appear. If the search terms are related to the keyword, their ad will appear. If the search terms include the keyword's meaning, their ad will appear.

If the search terms include the keyword's meaning, their ad will appear.

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data? Using Google Ads' Keyword Match Types feature in order to see how your broad match keywords are being matched. Using the Keyword Planner to find new keywords relevant to your target audience and business. Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices. Using Google Ads' Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.

Pete is the marketing director for an electric car company. He recently chose "leads" as his Google Search campaign marketing goal. What did he hope to achieve by selecting "leads" as his goal? Encourage customers to purchase electric cars. Have more people view his website. Promote videos that speak to the business mission. Increase e-mail list sign-ups from potential customers.

Increase e-mail list sign-ups from potential customers.

What is value-based bidding? It's a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives. It's a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives. It's a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives. It's a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.

It's a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score? It's a metric that scores the quality of traffic that clicks on your ads It's an estimate of the quality of your ads, keywords, and landing pages. It's a final score that's based on every element of the structure of your account. It's feedback left by users who've clicked on your ad and browsed your website.

It's an estimate of the quality of your ads, keywords, and landing pages.

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign? It's better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. It's better because the correct bid can often be a hard-to-reach static target. It's better because user intent and the likelihood to complete valuable actions for your business don't change according to location, time, or device. It's better because the failure to bid efficiently cane make you miss valuable conversions.

It's better because the failure to bid efficiently cane make you miss valuable conversions.

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian's optimization score based upon? Testing and reporting on the speed of Brian's websites Key aspects of his accounts, including statistics, settings, and industry trends Judging ad popularity on social media Comparing Brian's sales with ad serving data

Key aspects of his accounts, including statistics, settings, and industry trends

Which of these three signals does broad match use to match Search ads with queries? Language Smart Bidding Interests Geographic Device

Language Smart Bidding Geographic

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What's the right campaign objective for this business's goals? Product and brand consideration Leads Brand awareness and reach Website traffic

Leads

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs? Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks

Maximize clicks

Which of the following are two types of value-based Smart Bidding strategies? Target impression share Maximize conversion value Maximize conversion value with target ROAS Manual CPC

Maximize conversion value Maximize conversion value with target ROAS

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow? Use of contextual signals Use cross-device reporting Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads

Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads

You're a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads' Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Performance Planner relies on machine learning for forecasting purposes. Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing. Performance Planner forecasting is driven by billions of Google searches conducted every week. Performance Planner can integrate with additional budgeting software like QuickBooks.

Performance Planner relies on machine learning for forecasting purposes. Performance Planner forecasting is driven by billions of Google searches conducted every week.

You're trying to improve an ad's perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad's quality? Creating ads that pertain to the keywords. Raising the bid amount. Creating ads likely to get clicks. Having a clear and simple landing page.

Raising the bid amount.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles? Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion

Relevance, control, and results

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Responsive search ads provide greater flexibility. Responsive search ads provide more relevance. Responsive search ads provide longer funnels. Responsive search ads provide lower eCTR. Responsive search ads provide less click fraud.

Responsive search ads provide greater flexibility. Responsive search ads provide more relevance.

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Reviewing and applying individual recommendations within each of the categories Opting in to apply particular recommendations automatically Reviewing and applying individual recommendations in your Keyword report Using "Apply all" to implement every recommendation with one click Reviewing recommendations and making adjustments under campaign settings

Reviewing and applying individual recommendations within each of the categories Opting in to apply particular recommendations automatically Using "Apply all" to implement every recommendation with one click

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores? Video Shopping Display Discovery Search

Shopping Display

What are two ways optimization score can help marketers succeed? Uses Google AI to plan campaigns without the need for input. Speeds up implementation for enhancements to campaigns. Documents campaign budget for marketing teams. Determines which campaigns to prioritize for improvements.

Speeds up implementation for enhancements to campaigns. Determines which campaigns to prioritize for improvements.

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA)

Target impression share

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign? The campaign's budget needs a 22% raise to be fully optimized. 22% of the revenue she allocates to her campaign is being used in the wrong areas. The campaign score has 78% headroom to improve. Her campaign is being outperformed by 78% of businesses like hers.

The campaign score has 78% headroom to improve.

Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction? The quality of the ad will ensure the ad's cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead to a higher Ad Rank. The ad will lead to a higher cost-per-click for the advertiser. The advertiser will receive more bids in the auction.

The higher expected click-through rate will lead to a higher Ad Rank.

In which ways can marketers determine the potential impact of applying recommendations on their optimization score? Comparable campaigns' settings are cross-referenced with higher optimization scores. The recommendations all show how they affect optimization score as a percentage. Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations. Trusted, third-party tools are used to analyze and optimize campaigns.

The recommendations all show how they affect optimization score as a percentage.

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo? The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations provide general insight from Google. The recommendations are created by higher-level account executives.

The recommendations are tailored to the specific account.

Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together? They no longer need to optimize their Search campaigns. They are able to save time and reinvest in the priorities they value most. They reach the right user at the right price with ads that are relevant. They automatically create headlines based on content on their organization's web site.

They are able to save time and reinvest in the priorities they value most. They reach the right user at the right price with ads that are relevant.

Assets help give users which two things they want to get out of their search queries? They provide relevant information. They provide product and service comparisons. They provide attractive imagery. They provide information based on their moment.

They provide relevant information. They provide information based on their moment.

What's the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads? Reducing and reinvesting paid-search budgets in high-quality image assets Using a combination of broad match, Smart Bidding, and Responsive Search Ads Relying on manual bidding for queries that marketers predict will deliver the highest value Using exact match keywords to help AI-powered Search reach particular audiences

Using a combination of broad match, Smart Bidding, and Responsive Search Ads

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance? With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa. With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time. With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically. With Google AI, marketers no longer need to invest in high-quality image assets.

With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, your ads will show on every available search engine. With Google Ads, you can choose a maximum amount to spend per month.

With Google Ads, you can choose a maximum amount to spend per month.

What are three benefits of opting-in to automatically apply recommendations? You'll see improved campaign performance You'll be automatically implementing responsive search ads. You can opt in without increasing your budget You'll be opting into Smart Bidding automatically. You're regularly implementing best practices to your Google Ads accounts.

You'll see improved campaign performance You can opt in without increasing your budget You're regularly implementing best practices to your Google Ads accounts.

Which searches can an ad show for broad match keyword "bike tire repair"? bicycle tube replacement replace bike tire bikes for sale second-hand bikes for sale

bicycle tube replacement replace bike tire