HubSpot Certification Questions

How could this sentence be corrected to cut our fluffy words? "I really just want to go to the store to buy groceries in order to be be prepared for the week."

"I want to go buy groceries at the store to be prepared for the week."

You're in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that's all you need. How should you respond?

"No, we should make a list of as many supporting topics as we can."

To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

A. Twitter B. LinkedIn C. Google D. A and B (All of the above)

You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?

ACE = Adjust, Combine, Expand

How can a third-party website avoid duplicate content issues with republishing your content?

Add a NoIndex tag

Which best explains the bullseye framework?

An organized three-step approach to gaining traction

You're analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

Analyze Facebook further to see which posts are working for future content ideas.

Every content brainstorm needs the following EXCEPT:

At least five people It has: A moderator A clear agenda At least five people

Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

Attribution Report

You can use weekly content activities to grow into which type of long-form content offer?

Case study Ebook Webinar (All of the above)

Every story has these three storytelling elements. What are they?

Characters, Conflict and Resolution

Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.

Concierge on-boarding

Which of the following is NOT a category you should organize your content audit by?

Content Length

When it comes to a long-term content strategy, what is an important buyer persona trait?

Demographics, Challenges, and Identifiers

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.

True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.

False

True or false? If you want to produce great content, then you need to hire an in-house content creator.

False

True or false? When identifying raw material for generating ideas, it's best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.

False

True or false? You should initially spend less time promoting your content than you did creating it, so you can increase your content output.

False

True or false? You should only include a call-to-action on a blog post once the offer is launched.

False, always provide a next step, even if it's to sign up for email updates.

True or false? Your content creation framework should stay consistent over time.

False, as business goals change, so should your process to support them

True or false? If your marketing tests have over a 50% failure rate, then you've done something wrong.

False, the purpose of a test is to prove or disprove your hypothesis.

True or false? Never use acronyms in your writing.

False, use acronyms sparingly.

True or false? After you digest material it's best to try and put ideas together immediately.

False, you want to give your mind a break to process the information.

This blog post is written from a

First person

Fill in the blank: The _________ can help you develop a mission statement that connects with your audience

Golden Circle

You can measure brand awareness by all of the following, except?

How many press releases exist on your website.

How can you uncover your buyer personas' reading habits?

Include a question on a form AND Interview best customers (A&B)

What does an UTM parameter help you identify?

Lead attribution

The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format?

List Format

What can you do to make a headline more compelling?

Make a promise to the reader

You're a content creator for an automobile dealership. You're looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?

Motor Trend Magazine Wall Street Journal TIME Magazine (All of the above)

You're the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company's bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?

No, ideation and implementation should be done in separate meetings.

How long should you wait before republishing a piece of content to a new website?

One week

You have a top-performing blog post that you want to republish. Which platforms should you republish it to?

Only websites you have a partnership with so you won't have to pay for it.

Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.

Optimization

Fill in the blank: The following sentence is an example of ____________ voice? "The grocery shopping was done by your father."

Passive

Fill in the blank: A content compass helps organize monthly initiatives by ____________.

SMART Goals Sales campaigns Themes (All the Above)

Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.

Segmentation

All of the following are examples of a SMART goal EXCEPT:

Significantly reduce the amount of time the team spends on creating content.

Once you're able to quantify your metrics, what is the next step in developing a growth mindset?

Start looking for weaknesses in your funnel

You just landed your dream job as a content creator at a local startup. It's your first week and your boss asks you to perform a content audit to get acquainted with the company's collateral as well as organize it. Where might you start looking for content that already exists?

Talk to the Sales team Check with more tenured employees Look through the companies CRM and CMS (All the above)

Fill in the blank: __________ is when you think of an idea out of nowhere.

The Eureka Moment

What results can you yield by establishing reporting expectations prior to campaign launch?

The campaign's written SMART goals better align your work with the stakeholders' key metrics.

True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you.

True

True or false? It's best to determine a few key metrics and stick to them.

True

True or false? SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.

True

True or false? The conflict in this blog article is preventing team burnout.

True

When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?

Update the headline

Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what's the most effective question you should start with?

Why are you doing what you are doing?

One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week's meeting with your CEO?

You present updated SMART goals better aligned with your projected MQLs for the campaign's remaining two months, based off the first month's data.

Fill in the blank: To effectively tell your business' story, you need ________________.

a mission with supporting values

Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author?

canonical tag

ll in the blank: A shortcut to improving your SEO is to ____________.

get referenced on sites that already rank well

Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.

icebreakers

Fill in the blank: The conflict in your content's story should focus on the ____________.

prospects' needs prospects' stage of the buyer's journey prospects' problems (All of the above)

Which best describes the content marketing and inbound marketing relationship?

success relies on both as each serves a different function

All of the following are content marketing practices EXCEPT:

technical SEO