HubSpot Email Marketing cert

You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?

A positive delivery and a negative deliverability

Which of these is an example of a wireframe?

An inverted triangle, zig zag, and F pattern are all common wireframes for orienting your email design.

Which of the following are important for effective email design?

Consistency, aesthetics, and inclusivity are all important for impactful email design, and don't forget to always preview your emails

Why is it important that you have an intentional graymail strategy?

Continuously sending emails to unengaged contacts can damage your sender reputation.

Which of the following examples demonstrates a way to bolster your segmentation strategy by integrating your contact management and email service provider?

Creating a segment based on contact information from your CRM and email marketing interactions allows you to be more specific in the way you deliver value to your customers.

'The likelihood an email sent is going to land in the primary inbox' is the definition for which term?

Deliverability

What is NOT something that engaging your analytics can help with?

Engaging your email analytics can help you understand your audience better, improve contacts' engagement, increase your revenue, and optimize to scale.

What is the primary issue with how Apple's iOS15 and Mail Privacy Protection feature impacts email metrics?

It can give the impression that your spam rate is higher than it actually is.

What is an ESP?

It's email marketing software that contains the tools you need to reach your target audience's inbox.

Select all that apply. Which of the following qualify as notable actions in email marketing?

Open rates, click-through rates, bounce rates, unsubscribe rates, and conversion rates are all significant actions in email marketing.

_____ is how brands use data to create unique emails for each person on their email list.

Personalization

Fill in the blank: Personalization in copy______.

Personalization can help humanize your copy across various aspects of your emails

What is send time optimization?

Send time optimization allows you to figure out the best time to send your emails for peak engagement with your contacts.

What is the term for the personality that your brand takes on as a result of its collective communications?

Your brand voice

Analyze the following example. Your conversion rate for the last email you sent is 1.5%, while the overall campaign conversion rate is 3%, and the industry benchmark is 1%. Which of the following statements is true?

Your campaign is performing exceedingly well at converting contacts. Though your last email is still above industry benchmarks, it's important to explore why it didn't perform as well as other emails in this campaign.

Email authentication can be metaphorically related to

a driver's license

SPF, DKIM, BIMI, and DMARC

all methods used to authenticate emails.

What makes email a unique platform?

allows you to choose the instances in which you reach your customers.

What is the benefit of using automation in your email marketing strategy?

assists in streamlining productivity and efficiency, relieving manual labor, and allowing you to plan intentional touch points throughout your overall email marketing strategy

Imagine you are creating an email for your email marketing campaign. You've used a high color contrast color palette that fits your brand guidelines, included a call to action, four font styles, and mobile-friendly design. Which of these components is NOT considered an email design best practice?

avoiding using too many fonts, ensuring the ones you use follow your brand guidelines.

Which of the following is an example of personalization layered with segmentation?

dog sweaters and dog's first name for pet owners in cold climates

True or false? Noncompliance with regulations such as the GDPR and CAN-SPAM can lead to fines, but will not affect your sender reputation with service providers.

false

True or false? Relying on buzzwords is best practice for effective email copywriting.

false

True or false? You should only have your CTA in one place in your email.

false

True or false? Your segmentation strategy does not rely on the industry you're in.

false

Which of the following are fundamental in creating persuasive copy?

knowing yourself and your audience

Which phase of email marketing does selecting your ESP fit into?

part of the preparation phase of your email marketing strategy.

A/B testing is also commonly referred to as

split testing

Fill in the blank: When performing email A/B tests, _______.

testing one variable at a time is recommended, because it allows you to isolate the effect of each variable

True or false? Sending marketing emails that fall under the category of unacceptable consent, can cause more of your brand's messages to be filtered as spam.

true

True or false? Your email design can impact your deliverability.

true

Segmentation is about your ______.

who