Intro-Into-Business: SLO-Marketing Assignment

When considering where to locate its stores, which of the following factors does Dunkin' Donuts consider most important? A. convenience for customers B. high population C. interstate highways D. high-traffic shopping centers E. suburban area

A. convenience for customers

If one product is more expensive than another product, the customer usually believes that the product A. is of better quality. B. is of lower quality. C. is a trick. D. is less expensive. E. is able to adapt.

A. is of better quality.

Oberweis creates products and services that meet customer needs, prices them competitively, distributes the products and services, and communicates the products' quality and benefits to their customers. These activities are all part of the A. marketing mix. B. mass-customization. C. flexible distribution. D. supply chain process. E. contingency plan.

A. marketing mix.

What are the 4 Ps of marketing? A. product, price, place, and promotion B. product, price, propaganda, and place C. product, price, purchase, and promotion D. product, perks, place, and promotion E. product, perks, purchase, and promotion

A. product, price, place, and promotion

Dunkin' Donuts relies on which type of marketing? A. relationship B. mass C. personal selling D. Infomercials E. TV advertising

A. relationship

Dunkin' Donuts uses which pricing strategy? A. value B. skimming C. high low D. prestige E. unsought

A. value

Oberweis wants to keep individual customers over the long term by offering new products that meet their needs. In order to do this, the company must first know its customers' expectations. This process of learning about the company's customers and developing products that specifically meet their needs so they remain loyal customers is called ____________________ marketing. A. mass B. relationship C. contributory D. participative E. niche

B. relationship

Many people think that marketing and advertising are one and the same. While advertising is indeed part of marketing, it is only one part. All of the following are considered parts of marketing except A. designing products. B. securing financing. C. exchanging offerings. D. delivering goods & services. E. communicating to customers.

B. securing financing.

Before Oberweis began to sell its new waffle bowls company-wide, the company offered them in only one store in the St. Louis market. This process of learning how well the market likes a new product is part of A. lean production. B. test marketing. C. quality enrichment. D. inbound testing. E. piggy-back positioning.

B. test marketing.

Product, price, place, and promotion are the four pieces of the marketing mix and are often called A. the marketing equation. B. the four Ps. C. two plus two. D. the marketing concept. E. the marketing segments.

B. the four Ps.

Why do companies use segmentation? A. For marketing expenditures B. To appeal to everyone C. To target specific customers D. For mass marketing purposes E. To spend advertising dollars

C. To target specific customers

Like most companies, Oberweis has to consider certain factors that can affect marketing success. Such factors include global, technological, sociocultural, competitive, and economic influences. The process of identifying these factors is called environmental A. modeling. B. enrichment. C. scanning. D. empowerment. E. customization.

C. scanning.

Which type of segmentation looks at a consumer's attitudes, values, and personal interests? A. Volume segmentation B. Geographic segmentation C. Benefit segmentation D. Psychographic segmentation E. Demographic segmentation

D. Psychographic segmentation

In order to be highly successful, a company must have A. lots of capital. B. market segmentation. C. at least two of the four Ps. D. good marketing efforts. E. a new innovation.

D. good marketing efforts.

If Ford decides to target women to sell its F-150 truck to, then what type of segmentation would Ford be using? A. Gender graphic B. Psychographics C. Benefit/usage D. Geographics E. Demographics

E. Demographics

The techniques that this pizza business is using makes one believe that they are trying to A. attract old customers. B. be the low-cost leader. C. focus on only one type of person. D. operate efficiently. E. differentiate their product.

E. differentiate their product.

When Oberweis offers potential customers samples of new products the company is considering adding to its product line, and then asks the customers to fill out survey cards with their opinions of the products, Oberweis is gathering A. psychographic profiles. B. focus perspectives. C. secondary data. D. perceptual maps. E. primary data.

E. primary data.

In 1915, Peter Oberweis started selling his excess milk to his neighbors. By 1927, he decided to start a more formal business so he could sell his extra milk to even more people. Oberweis started his business during the _______________ era of marketing. A. production B. customer relationship C. marketing concept D. branding E. sales

E. sales