Intro to Business Chapters 11-13
Place Utility
Diana sells hand warmers at football tailgating events. This is an example of which type of utility?
Utility
What do we call the ability of goods and services to satisfy consumer wants?
Place Marketing
Which marketing strategy can be best employed for attracting tourists?
Production Era
"They prioritize the production of large quantities of goods" would be a statement from which marketing era?
Relationship Era
"They retain their current customers as it is cost-effective" would be a statement from which marketing era?
Marketing
The _____ concept is a business philosophy that makes customer satisfaction—now and in the future—the central focus of the entire organization.
Event Marketing
_____ marketing includes marketing—or sponsoring—athletic, cultural, or charitable functions.
Idea Marketing
A whole range of public and private organizations market beliefs that are meant to change how people think or act. This is referred to as _____ marketing.
Event Marketing
Idea marketing is often combined with _____ marketing to market ideas that are meant to change how people think or act.
People
In the context of marketing strategies and tactics, sports, politics, and art dominate the category of _____ marketing.
Form Utility
Jenna sells furniture that she fixes and paints. What type of utility does Jenna most likely provide?
Ownership Utility
Many stores offer delivery or instore pickup for orders. This is an example of which type of utility?
Ownership Utility
Some stores offer layaway where they allow customers to set aside products they want and pay for them a little at at time. This is an example of which type of utility?
Place Utility
Which of the following utilities satisfies wants by providing goods and services at a convenient location for customers?
Time Utility
Which of the following utilities satisfies wants by providing goods and services at a convenient period for customers?
Ownership Utility
Which of the following utilities satisfies wants by smoothly transferring proprietorship of goods and services from seller to buyer?
