Introduction to Business Communication

Guru

A Hindu or Buddhist religious leader and spiritual teacher.

Startup

A beginning business enterprise.

Margin

A border or edge; a limit in condition or ability; an amount or degree of difference.

Overdraft

A check written for more money than your account contains.

Outsourcing

A decision by a corporation to turn over much of the responsibility for production to independent suppliers.

Business Plan

A detailed plan including the strategies planned to achieve the profit goals.

Disruption

A disturbance that interrupts or causes confusion.

Income Statement

A financial statement showing the revenue and expenses for a fiscal period.

Consensus

A general agreement.

Net-Net

A lease in which the tenant pays a base monthly rent plus real estate taxes and insurance on the building.

Elasticity of Demand

A measure of how consumers react to a change in price.

Paradigm

A model or example.

Shareholder

A person who invests in a corporation by buying stock and is a partial owner.

Entrepreneur

A person who organizes, manages, and takes on the risks of a business.

Consumer

A person who purchases goods and services for personal use.

Downsizing

A planned reduction in the number of employees needed in a firm in order to reduce costs and make the business more efficient.

Acquisition

A process in classical conditioning by which the association of a neutral stimulus with a natural stimulus is first established.

Bylaw

A set of governing rules adopted by a corporation or other association.

Bridge Loan

A short-term loan for borrowers who need more time to find permanent financing.

Monetize

A social media company's ability to make money from its application, service, or content.

Wholesale

A type of business that buys goods in large amounts and resells them to other businesses in smaller lots.

Disyllabic

A word containing two syllables.

Resign

Acceptance of fate.

Promotion

Advance an employee earns by being productive, cooperation, dependable, and highly skilled.

Advertorial

Advertisement presented as if it were editorial material.

Transparency

Allows you to see through the background.

Cost of Sales

Also known as Cost Of Goods Sold (COGS). The cost of providing a service or manufacturing a product, including labor, materials and overheads.

Proxy

An agent, substitute; a written permission allowing one person to act in another's place.

Loan

An amount of money borrowed for a certain time period.

Liability

An amount owed by a business.

Capital

An economic system based on private property and free enterprise.

Ballpark

An inexact estimate.

Case

An observation technique in which one person is studied in depth in the hope of revealing universal principles.

Labor Unions

An organization formed by workers to strive for better wages and working conditions.

Written Communication

Any communication that must be read.

Viral Marketing

Any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

Deliverable

Any unique and verifiable product, result, or capability to perform a service that is required to be produced to complete a process, phase, or project.

Monetization

Assigning dollar values to human experiences.

Concord

Be in agreement.

Treasury Bonds

Bonds issued by the federal government, sometimes referred to as government bonds.

Sending Barriers

Can occur when the sender says or does something that causes the receiver to tune out.

Paralanguage

Communication that is verbal, but wordless.

Decentralized Networks

Complex tasks and more satisfaction.

Supply Chain

Consists of all parties involved, directly or indirectly, in obtaining raw materials or a product.

Centralization

Degree to which decision-making authority is restricted to higher levels of management in an organization.

Ping

Examine the following output.

External Communication Barriers

Flows between people inside and outside the organization.

Business

Fluctuations in economic activity, such as employment and production.

Infrastructure

Fundamental facilities and systems serving a country, city, or area, as transportation and communication systems, power plants, and schools.

Cultural Mainstream

General view of life in a society. Cultivation theorists argue that television constructs and presents images that define the cultural mainstream.

Communication Flow

How information is passed around an organisation including downwards, upwards, sideways and through the grapevine or gossip network.

Decoding

Interpretation of the language and symbols sent by the source through a channel.

Oral Communication

Involves direct word-of-mouth contact.

Formal Communication

Involves making use of the official communication channels of a business.

Complement

Make something complete or perfect.

Controlled Media

Media that provides communication channels to reach audience directly.

Venture Capital

Money that is invested in new or emerging companies that are perceived as having great profit potential.

Vague

Of uncertain, indefinite, or unclear character or meaning.

Non Profit Organization

Organizations enjoy certain privileges in exchange for abiding by laws that restrict the use of the organization's assets and require governance by a board.

Human Resources

People who work to produce goods and services.

Prime Rate

Rate of interest banks charge on short-term loans to their best customers.

Receiving Barriers

Receive it when someone sends barriers.

ROI

Return on Investment.

Business Communication

Sending and interpreting messages related to products, services, or activities of a company or an organization.

Internal Communication Barriers

Sending messages between members of the same business/organisation.

New Paradigm

Sexual orientation is fluid and changeable and the pattern varies across social contexts and cultures.

Commodity

Something useful that can be used for financial advantage; a product or service that is indistinguishable from the same thing from competing sellers.

Herding Cats

Something very difficult in reference to a group of living beings.

Robust

Strong and well.

Low-hanging Fruit

Targets or goals which are easily achievable and which do not require a lot of effort.

Sustainability

The ability to keep in existence or maintain. A sustainable ecosystem is one that can be maintained.

Commerce

The buying and selling of goods for transport from place to place.

Synergy

The combined force of two distinct elements that is more powerful then each alone.

Multitask

The concurrent execution of multiple applications the operating system creates dozens of processes.

Interpersonal Communication

The exchange of thoughts, feelings, and beliefs between two or more people.

Lien

The legal claim of one person upon the property of another person to secure the payment of a debt or the satisfaction of an obligation.

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.

Apodosis

The main clause in a conditional sentence.

Logistics

The management of the details of an operation.

Bandwidth

The maximum amount of data that can pass from one point to another in a unit of time.

Protasis

The opening lines especially of a drama or narrative poem : introduction.

Point of Sale

The point where ownership of the product transfers to the customer.

Cultivation

The preparation of land to grow and yield crops.

Encoding

The processing of information into the memory system.

Communication

The sharing of information between two or more individuals or groups to reach a common understanding.

Communication Process

The steps between a source and a receiver that result in the transfer and understanding of meaning.

Audience analysis

The understanding of the consumer group for which the design is targeted. This would include the audiences, demographics, physical location, amount of time available to view the design, and interest in the subject matter.

Grapevine

The unofficial communication system of the informal organization

Chronemics

The use of time.

Antecedent

The word, phrase, or clause referred to by a pronoun.

Quantifiers

The words all, some, and no (or none).

Keynesian Economics

Theory based on the principles of John Maynard Keynes, stating that government spending should increase during business slumps and be curbed during booms.

Affiliate

To become closely associated with.

Utilize

To make use of something.

Resonate

To produce or show sound vibrations; to echo or resound.

Informal Communication

When information is sent and received casually with the use of everyday language.

Supplier

Who records the date of shipment on DEA Form 222?

Determiners

Words that help to show which or how many people or things are being referenced. EX: This, that, those, some, any, much, enough, and also a few.

Telecommuting

Working at home by using a computer terminal electronically linked to one's place of employment.

Nonverbal Communication

communication using body movements, gestures, and facial expressions rather than speech