Kantar Int

Why MaPS?

An opportunity to hit the ground running, and get a lot of training/experience in market research . I hope to combine my interest in branding and market research with my acquired critical and strategic skills in business Want to be a part of a company and team that empowers one another to not only work hard but push boundaries, to be the best possible, and make change want to be in a position where I can actually see my impact, proud of the company i work at and its efforts combine strategic and analytical methods with strong creativity to inspire new thinking Analyst role is at the "heart and soul" of what the company does . I hope to combine my interest in branding and market research with my acquired critical and strategic skills in business We work with over half of the Fortune 500 companies, but we also work with small businesses, national governments, media owners and NGOs and even the occasional Hollywood film star.

Why Kantar/Millward Brown

An opportunity to hit the ground running, and get a lot of training/experience in market research. We conduct brand and marketing communications research for 92 of the world's largest 100 advertisers. We have 5.5 million online research respondents across 45 countries Kantar millward brown works with so many different brands in various industries to drive growth, to keep up with ever-changing consumer markets, stay relevant . Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world. Re-invent measurement for future, make better, faster decisions, systems that reflect what real people believe use the best available science/tech to help our clients to get closer to consumers, tell better stories, tap into emotional responses, improve engagement, reach more people more effectively

Weaknesses

Blunt natureHonesty has always been one of my core values- but without regulating how that honesty is delivered, I can get into trouble. I am always eager to speak my mind, stand up for what I think is right- but I have encountered issues when I spoke at inappropriate times, or have not given feedback in a constructive, efficient way. Not everyone appreciates a blunt nature, and it is important to understand your audience. Through my entrepreneurial leadership class, I studied ways to deliver feedback and project opinions in a constructive manner- I work to call on these important skills and make sure I properly study my audience when critiquing or sharing my thoughts/opinions.

What are you looking for in a company?

Collaborative, honest, where we work together, empower one another, push one another and are a team. Fast paced, busy. I did not enjoy the idle days during my internships, and if my boss had nothing for me to do, would frequently assemble research projects for her that I thought might be relevant to current press initiatives at SME. Once I get a task, I usually get eager to start working immediately. I am looking to develop into a knowledgable leader. as Much as i feel like leadership is something we have as an inherent trait, we need to educate ourselves and hone in on necessary skills to be an efficient and effective leader

Describe in your own words.

Go getter, always curious to learn and eager to make connections. Ever since I was in elementary school, I have been the one in class asking all the questions, wanting to know information about how and why things work and are the way they are. I have never subscribed to conventional social norms, I wanted to know everyone, and didn't have any problems approaching people and quickly making friends, I am a social being to my core. I nerd out on understanding the science behind human interaction, thus, the sociology major- however it is fascinating to me to learn ab theory and findings in all disciplines- if i could have the time to take double the amount of classes I would.

What makes you the best candidate for this position?

I am determined, Go getter, always curious to learn and eager to make connections. Strong time management skills Not only do I have a lot of experience in market research, have designed countless questionnaires, but i actually love doing it. I have always been eager to find solutions to solving problems, to learning as much as a i can about giving topics/ phenomena, in order to most effectively solve problems or even just understand concepts I did not previously know much about. The possibility of learning, and then having the opportunity to use the knowledge to create stories, campaigns, and grow companies/brands actually excites me. I believe when you are passionate about the work you do, you are much more likely to do hard and amazing work I am always willing and eager to empower and push those around me

Tell me about yourself

I am determined, Go getter, always curious to learn and eager to make connections. grew up in a community where half of my neighbors weren't born in the united states. Most of my closest friends came from different backgrounds and cultures- which I think really impacted the way manner in which i reflected on social differences. I became familiar with ways of living that were utterly distinct from my own, but I loved that. At my core, I am an aspiring entrepreneur- I really am driven by the opportunity to make change and an impact somewhere. For me there is no greater objective or better feeling than being a part of something that caused positive change, or cool innovation.I am a hardworker, personable, confident, and always looking to learn and make connections.

Strengths?

I am hard worker, confident, and personable. I really believe everything in life, and even business is about relationships and integrity, the connections we make with people. Challenges drive me. Share SME experience- capitalized on this opportunity Creative, action oriented

How do you approach a problem?

I first analyze the problems biggest issues

current events

KANTAR ANNOUNCES GLOBAL PARTNERSHIP WITH SPECIAL OLYMPICS. KANTAR INCREASES CREATIVE IMPACT THROUGH ARTIFICIAL INTELLIGENCE. KANTAR INCREASES CREATIVE IMPACT THROUGH ARTIFICIAL INTELLIGENCE.

Tell me about your experience in research methods?

Research methods class: Crafting questions once given a problem to explore, how to design and interpret the research. Strengths and limitations of different approaches to conducting research. Quant Research Methods: Collecting and analyzing quantiative data. Strengths and weaknesses of data collection- then explores a range of statistical techniques and methods that are available for empirical research. Primary and Sec- ondary Data Analysis, Sampling, Survey Design, and Experimental Designs. Marketing in spain: conducted a market research on students in spain's use of different organic products to see if a company should develop an organic line for their skincare brand- online surveys and then focus groups as well. Analyzed methods and determined if things were statistically significant- presented them to class and to the company at the end of the semester Business Plan- conducted survey on need in market

Why do you want to be a market researcher?

Took various Sociology courses on topics that I genuinely care about, I more deeply understand the motivations and science behind common human behavior and institutional trends within society and the media. I find it exciting to take everyday global events, or aspects of my day-to-day live, and view them through a sociological lense. I now find myself recognizing patterns, attributing others and my own experiences to larger societal factors at play. Much of the work I have done has been assembling my own research projects, where I have reflected on social phenomena, and ways for us a society, or institutions to grow. Specifically, I have focused on consumer trends of the students on my campus I want to take this curiosity and apply it to business. I want to learn ab diff industries, markets, and companies and see how i can apply my knowledge, analysis, and creativity to make an impact and help these places grow

Why did you choose your major?

Took various Sociology courses on topics that I genuinely care about, I more deeply understand the motivations and science behind common human behavior and institutional trends within society and the media. I find it exciting to take everyday global events, or aspects of my day-to-day live, and view them through a sociological lense. I now find myself recognizing patterns, attributing others and my own experiences to larger societal factors at play. Much of the work I have done has been assembling my own research projects, where I have reflected on social phenomena, and ways for us a society, or institutions to grow. Specifically, I have focused on consumer trends of the students on my campus.Becoming a successful entrepreneur involves a vision , determination, a thorough comprehension of market demand/ supply, and luck. But being an entrepreneur goes beyond just starting your own company. The entrepreneurial mindset fascinates me. Being an entrepreneur involves a lot of problem identification, and solving. I have developed a strong desire to learn about the art and process of taking visions, and making them into a reality. The education and experience I have acquired in risk-taking, competitive strategy, and making change through business in this program, has been invaluable.

Which brand do you admire?

Warby Parker: THEY FOCUS ON CORE VALUES -socially conscious, -content marketing with blog -original/innovative/ ever-changing -people at center -they have fun warby snowman campaign For people in the developed world, the need for a new pair of glasses is a chance to accessorize, but it can also be a chore to find the right ones. Warby Parker helps simplify the task by sending customers five different frames of their choice to try on before making a decision. But knowing that for many people a functional pair of glasses can be life-changing, the B-Corp also works to provide glasses for those in need. Through their Buy-A-Pair, Give-A-Pair program, Warby Parker makes a monthly donation to their nonprofit partners, such as VisionSpring, to bring prescription eyewear to people in developing countries. The company has distributed more than four million pairs of glasses since its start in 2010.

What motivates you?

What motivates me is the desire to know theres always room for growth, to do better- even when you are giving it your 100% you may be able to help out a fellow employee, or teammate with something they are struggling with. There is always a skill you may not have mastered, or a person you may want to reach out and connect with Jobs would become boring if you were perfect at something and there was no room to grow, be promoted, make further change or impact

Which values does Millward Brown stand for?

_inspire others and within, shape and impact the world around us -go beyond the obvious, using intelligence, passion, and creativity, We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow. -committed to inclusion and diversity

What has been your greatest achievement?

business plan one person dropped out, I took on their role in the project we ended up working late, and winning the competition, we were contacted by professionals who were interested in working with us further to develop the business plan

"what are you passionate about?"

empowering women woman hold 6.6% of of fortune 500 company CEO roles,. While the number of women occupying board seats of fortune 500 companies has grown to 25.5% in 2019- this is still not the number it should be. Starting in pre-school, the process of socialization and mass media encourages the internalization of rigid gender-typing and gender-specific stereotypes. Women face institutional inequalities, and by nature are less risk-taking than males. There is also evidence that more women at a senior leadership level are associated with better female representation at the level immediately below.

risk you took

going abroad by myself- all friends were going to london togetheri wanted to be independent, to explore places on my own, and live in a Spanish speaking country

what is your process for finishing tasks?

highlight priorities, goals, and objectives, I rate what is at the upmost importance and on a time crunch, and determine how i can most effectively take care of everything in the best manner. I do not rush and over-load myself all at one time, as i always wish to do everything well. I take things task by task, focus on the most important, and see how i can utilize my time most effectively.

Describe a marketing campaign that impressed you

nike dream crazier ad The empowering video — which debuted during Sunday night's Oscars and is voiced by Serena Williams — goes on to call out a slew of gender-based double standards and phrases used to put down women who strive to achieve greatness. "When we stand for something, we're unhinged. When we're too good there's something wrong with us. And if we get angry, we're hysterical, irrational, or just being crazy," Williams continues, while footage of some of the world's greatest athletes — all of whom happen to be women — plays in the background. used a celebrity, bad ass woman who people connect with and admire used current events that people are passionate and talking about, the commercial moves people aligns nike with this idea of women empowering each other- caring about social causes- once again, its more than just a shoe company, its a brand of group that CARES The inspiring minute-and-a-half advertisement then highlights all the accomplishments of women athletes,