Marketing

What distribution channel is used for high-priced industrial goods when the producer does not have its own sales force? A Producer to agent to industrial distributor to user B Producer to industrial user C Producer to industrial distributor to user D Producer to agent to user

D Producer to agent to user

Which of the following is an example of an industrial user: A A hairstylist buying new scissors to perform haircuts B A family buying a new home computer C A teacher buying a book to read on vacation D A parent buying a picture frame for his/her desk

A A hairstylist buying new scissors to perform haircuts

Which of the following intermediaries never actually owns the products they promote and sell: A Agents B Retailers C Industrial users D Wholesalers

A Agents

Which of the following retailers would be most likely to be part of the producer-to-retailer-to-consumer channel: A Specialty shop B Small boutique C Large retail chain D Locally owned pharmacy

C Large retail chain

Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities? A Producer to retailer to consumer B Producer to consumer C Producer to agent to retailer to consumer D Producer to wholesaler to retailer to consumer

C Producer to agent to retailer to consumer

Which of the following is a direct channel of distribution for consumer goods and services: A Producer to distributor to consumer B Producer to retailer to consumer C Producer to ultimate consumer D Producer to industrial user

C Producer to ultimate consumer

What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores? A Agent B Retailer C Wholesaler D Producer

C Wholesaler

Where does a channel of distribution begin? A With the intermediary B With the industrial user C With the producer D With the ultimate consumer

C With the producer

What is the most common channel of distribution for large industrial goods? A Producer to retailer to consumer B Producer to agent to industrial distributor to user C Producer to wholesaler to retailer to consumer D Producer to industrial user

D Producer to industrial user

Which of the following services would be distributed by a producer-to-agent-to-consumer channel: A Health care B Income tax preparation C Vehicle repair D Travel planning

D Travel planning

Which of the following is a benefit of channels of distribution: A Producers must spend more money. B We spend more time looking for products we want. C Retailers must spend more money. D We can more easily obtain products from all over the world.

D We can more easily obtain products from all over the world.

Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries __________ their per-unit cost for goods. A control B increase C stabilize D reduce

D reduce

Top-Notch Wheels buys mountain bikes from The Great Colorado Mountain Bike Company and sells them to bike shops. Top-Notch Wheels is an example of a(n) A agent. B producer. C retailer. D wholesaler.

D wholesaler

The use of intermediaries enables producers to make larger profits because intermediaries A help to reduce the per-unit costs of goods. B increase the number of retailer-to-producer contacts. C enable producers to use direct distribution. D may sell more than the producer could sell on its own.

C enable producers to use direct distribution.

Quality Distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n) A agent. B producer. C intermediary. D retailer.

C intermediary.

Walmart, Domino's, and Avis Rent-a-Car are examples of A retailers. B industrial distributors. C wholesalers. D agents.

A retailers.

Which of the following is an example of an ultimate consumer: A A manager buying office supplies B A teenager buying his/her first car C A farmer buying seed for crops that will be sold at market D A restaurant owner buying a new oven for the restaurant's kitchen

B A teenager buying his/her first car

What is an advantage for producers in using the producer-to-wholesaler-to-retailer-to-consumer distribution channel? A It enables them to reach large retailers directly. B Wholesalers usually buy in large quantities. C Wholesalers do not take title to the goods. D It enables them to control channel activities.

B Wholesalers usually buy in large quantities.

Producers are able to match their production to the needs of consumers or industrial users because intermediaries A increase distribution costs. B develop an assortment of goods. C enable producers to promote goods. D extend credit services to consumers.

B develop an assortment of goods.