Marketing, Chapter 18, Selecting competitors to attack or avoid

Blue ocean strategy

Creating new markets instead of competing in existing ones. Make competition irrelevant

Bad competitors

In contrast, break the rules

Customer value analysis

An analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers

Good competitors

Play by the rules of the industry

Distant competitors

Those that resemble the company less

Close competitors

Those that resemble the company most