Marketing Chapter 5
When consumers engage in ______________ buying behavior they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior.
Complex
Which of the following statements is correct regarding consumer buying decisions?
Consumers are often unaware of what influences their purchases
Which of the following statements regarding the buyer decision process is correct?
Consumers may, in some situations, skip steps in the buyer decision process
What are the four major psychological factors that influence consumer buyer behavior?
Motivation, perception, learning, and beliefs and attitudes
What is the correct order of the five stages in the buyer decision process?
Need recognition, information search, evaluation of alternatives, the purchase decision, and post-purchase behavior
Which of the following is a personal factor that influences a consumer's buyer behavior?
Occupation
_________________ is the first stage in the new product adoption process.
Awareness
What are the four general characteristics that influence consumer purchases?
Cultural characteristics, social characteristics, personal characteristics, and psychological characteristics
According to the text, what is the most basic cause of a person's wants and behaviors?
Culture
What are three cultural factors that influence consumer buyer behavior?
Culture, subculture, and social class
Which adopter category consists of opinion leaders who adopt new ideas early but carefully
Early adopters
Dissonance-reducing buying behavior would result from which of the following conditions?
High involvement and few differences between brands
Which of the following correctly defines the consumer market?
Individuals and households that buy goods and services for personal consumption
People can be classified into adopter categories. Which two categories are the first to adopt a new product idea
Innovators and early adopters
A purse company's ads future the cast of a popular reality show. Product sales increase significantly among the fans. From the fans' viewpoint, the cast is a(n) _____________________.
Reference Group
Which of the following correctly identifies the social factors influencing consumer buyer behavior?
Small groups, social networks, family, and social roles and status
What determines if a buyer is satisfied or dissatisfied with a purchase?
The relationship between consumer expectations and perceived product performance