Marketing Chapter 5

When consumers engage in ______________ buying behavior they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior.

Complex

Which of the following statements is correct regarding consumer buying decisions?

Consumers are often unaware of what influences their purchases

Which of the following statements regarding the buyer decision process is correct?

Consumers may, in some situations, skip steps in the buyer decision process

What are the four major psychological factors that influence consumer buyer behavior?

Motivation, perception, learning, and beliefs and attitudes

What is the correct order of the five stages in the buyer decision process?

Need recognition, information search, evaluation of alternatives, the purchase decision, and post-purchase behavior

Which of the following is a personal factor that influences a consumer's buyer behavior?

Occupation

_________________ is the first stage in the new product adoption process.

Awareness

What are the four general characteristics that influence consumer purchases?

Cultural characteristics, social characteristics, personal characteristics, and psychological characteristics

According to the text, what is the most basic cause of a person's wants and behaviors?

Culture

What are three cultural factors that influence consumer buyer behavior?

Culture, subculture, and social class

Which adopter category consists of opinion leaders who adopt new ideas early but carefully

Early adopters

Dissonance-reducing buying behavior would result from which of the following conditions?

High involvement and few differences between brands

Which of the following correctly defines the consumer market?

Individuals and households that buy goods and services for personal consumption

People can be classified into adopter categories. Which two categories are the first to adopt a new product idea

Innovators and early adopters

A purse company's ads future the cast of a popular reality show. Product sales increase significantly among the fans. From the fans' viewpoint, the cast is a(n) _____________________.

Reference Group

Which of the following correctly identifies the social factors influencing consumer buyer behavior?

Small groups, social networks, family, and social roles and status

What determines if a buyer is satisfied or dissatisfied with a purchase?

The relationship between consumer expectations and perceived product performance