MARKETING DISCIPLINES

SALES

A suite of processes for convincing potential customers to exchange money for products via win-win agreements. Also, the results of executing the processes.

MARKET RESEARCH

Both investigative processes for and results of discovering essential information about current status and future trends of markets and market forces in order to enable strategic and tactical business decisions.

EXPERIENTIAL MARKETING

Event, series of events, travelling road show, exhibition, demonstration and activity to deliver a brand, product or service experience.

DIRECT MARKETING

It generates profitable business results by using targeted communications to engage specific audiences through a combination of relevant messaging and offers that can be tracked, measured, analyzed, stored and leveraged to drive future marketing initiatives.

ADVERTISING

It is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. It is usually paid for by a sponsor (advertiser).

B2B (Business to Business)

It is how companies promote themselves and what they want to sell to potential business buyers and current customers, and their community of influencers and investors. What makes it different than consumer marketing is the complex nature of relationships and interactions that form a buying process and customer lifecycle that lasts months or years. It involves a network of individuals from buyer, seller, and even third-party partners who have different needs and interests.

ANALYTICS

It is the discipline of using data to turn information into insight and insight into initiative. The discipline itself tends to be considered from three perspectives such as digital analytics, marketing analytics, and predictive analytics. Both digital and predictive analytics are considered components within marketing analytics, while marketing analytics is considered separately due to its overriding focus on marketing measurement and ROI.

DIGITAL MARKETING / MOBILE MARKETING

It is the promotion of brands using digital & technology channels. Much like other forms of marketing, it can be used to create brand awareness, increase purchase intent, influence action or make the sale.

MARKETING INTEGRATION

It is the result of a strategy designed to unify various marketing activities such as mass marketing (e.g., TV, print, radio) and direct and digital channel marketing. The intention is to complement and reinforce the impact of each marketing method, and at the same time, enhance the customer experience by engaging customers where they enjoy the interaction. Market data obtained through the various marketing activities further inform an organization's marketing planning.

BRANDING

It is the strategic development and management of differentiation through a unique identity. A brand can be systematically managed with a well defined brand strategy which includes a clear statement (no more than two sentences) of the key brand benefit to target audiences followed by a few key support points or reasons to believe in the brand benefit. The brand strategy also includes an articulation of four to five brand personality traits.

CUSTOMER EXPERIENCE

It is the sum total of all interactions a customer has ever had with your brand: tangible, visual, emotional, read, blogged, consumed, experienced.

STRATEGIC MARKETING

Leadership processes for ensuring corporate profitability through integrated decisions and actions, centered on stakeholders, that impact the identity, brand, design, development, operation, culture, branding, tactical marketing, launch, and funding of companies, businesses, and core business functions.

TACTICAL MARKETING

The integration of creative, design, and distribution processes for conveying persuasive messages, images, and brands to customers, investors, and other stakeholders through verbal, written, electronic, and event communications. Include advertising, brochure/literature development, direct mail / e-mail, event management, presentation management, public/media relations, trade-show management, and website development.