Marketing FINAL TEST
retailer cooperative
A __________ is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.
supermarket
A __________ is a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
What is a retailer cooperative?
A group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts
off-price retailer
A store that buys at less-than-regular wholesale prices and sells at less than retail is a(n) __________.
superstore
A(n) __________ is a store that offers a large assortment of routinely purchased food products, nonfood items, and services.
Which of the following refers to the dollars and other resources allocated to promote a product or a company?
Advertising budget
category Killer Examples:
Best Buy, Home Depot, Petco, Bed Bath and Beyond
Which of the following describes an off-price retailer?
Buys at less-than-regular wholesale prices and sells at less than retail
__________ is an advantage of magazines.
High geographic and demographic selectivity
Which of the following is an example of a discount store?
KOHLS
What is the name for all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use?
Retailing
Which of the following describes wholesale merchants?
They sell primarily to retailers and provide a full range of services.
Which of the following describes an advertising strategy?
Used for the accomplishment of a company's advertising goals
Which of the following is a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising?
Voluntary chain
__________ sell primarily to retailers and provide a full range of services.
Wholesale merchants
Retailers
a business whose sales come primarily from retailing
shopper marketing
focusing the entire marketing process on turning shoppers into buyers as they approach the point of sale, whether during in-store, online, or mobile shopping
An advantage of digital, mobile, and social media as an advertising medium is ________.
high selectivity
Specialty store Examples:
just do it , Loui Vuitton
High geographic and demographic selectivity is an advantage of
magazines
Flexibility is an advantage of ________.
newspapers
PR departments may perform many functions, including ________, which is creating and placing newsworthy information in the media to attract attention to a person, product, or service.
press relations
Full-service wholesalers
provide an entire line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.
High absolute cost is a limitation of ________.
television
The advantage to ________ as a major media type is that it allows for good mass-marketing coverage.
television
A corporate chain is best defined as __________.
two or more outlets that are commonly owned and controlled
