Marketing Mid-Term
Which of the following is an example of an objective?
Increase repeat business by 15 percent over one year
Eric just purchased a new computer and would like to protect his computer from viruses. Which of the following actions should Eric take?
Install an anti-virus software
Which of the following is NOT one of the discussed functions of marketing?
Buying
Which of the following products did Jeffrey Harper give as an example of a product which is mass marketed?
Coca-Cola
What is it called when a business contributes money, goods or services to an organization or event to gain the publicity related to it?
A sponsorship
What is image advertising?
Advertising directed at the creation of a specific brand reputation
The AIDA model is an acronym which stands for what?
Attention/awareness, interest, desire, action
Promotion does NOT include decisions about which of the following?
Branding
Which of the following is an example of a tactic?
Call customers to verify satisfaction
Colby spent a lot of his free time in a local coffee shop, where the Internet access is free. However, the coffee shop owner has not set up a password for the Wi-Fi network. Which of the following online activities is safe for Colby to do at the coffee shop?
Conduct academic research
The marketing mix must be which of the following?
Customer driven
Josh has been sending malicious text messages to one of his classmates and writing negative comments on Facebook® about this person. Which of the following describes Josh's behavior?
Cyberbullying
Victoria received a semi-nude picture of someone she knows through her cell phone. Which of the following is an appropriate reaction?
Delete it immediately
Which of the following is NOT a basic pricing decision?
Determining packaging
What is the first section of a marketing plan?
Executive summary
Which of the following is a qualitative research method?
Interview
What are premiums?
Low cost items given to customers
Where are point-of-sale displays located?
Near a cash register
Which of the following is sometimes referred to as the "fifth P"?
People
Which of the 4 Ps relates to warehouse inventory?
Place
Allison has noticed her 16-year-old son, Jeffrey, has been spending a lot of time on the Internet recently. Which of the following should Allison NOT do in order to protect Jeffrey from potential Internet dangers?
Post her private information on social networking sites
David's friend told him she was cyberbullied. What should David NOT do?
Post mean comments to attack the bully
Which of the 4 Ps would include offering credit arrangements?
Price
Which type of research did April Bell recommend for companies with a limited research budget?
Secondary
Which of the 4 Ps includes creating a 50 percent off coupon?
Promotion
Which of the 4 Ps relates to packaging?
Promotion
If a company decides to focus marketing efforts on people who love mountain climbing, which method of segmentation did they use?
Psychographics
The need for love and companionship would be included in which level of Maslow's hierarchy of needs model?
Psychological needs (third level)
Which type of research did April Bell say she does most?
Qualitative
When hundreds of people are surveyed, which type of research is being performed?
Quantitative
What does visual merchandising and display consist of?
Reinforce a positive product image
Which of the following is NOT a basic place decision?
Repairs and support
Sharron's computer was infected by viruses. Which of the following could be a possible cause?
Sharron downloaded free movies from the Internet.
Which of the following is NOT considered a goal of product promotion?
Stimulate new product innovation
Which of these is considered personal selling?
Telemarketing
Leveraging the full power of __________ may be a key business strategy.
The Internet
April Bell said a qualitative market researcher should possess skills including which of the following?
The ability to facilitate discussions
Cathy is a high school science teacher and she would like to copy some online educational materials to distribute to her students. Which of the following materials can Cathy NOT make copies of?
The entire Astronomy Today book
For what does marketing depend on the human resources department?
To hire people who are aligned with the marketing strategy
Which of the following can provide protections to Nike®'s slogan "Just Do It"?
Trademark
According to April Bell, which of the following is the foundation of marketing?
Understanding what it is your customer wants
According to April Bell, businesses hire companies to perform marketing research to find out which of the following?
What customer think about products
Which of the following decisions would be considered part of the "product" element of the marketing mix?
Whether to make a product blue or red
How should implementation of a marketing plan begin?
With a discussion among those involved about how the plan will be carried out
Which of the following is NOT one of the possible results of inappropriate Internet use?
Your computer can have hardware problems.