Marketing Quiz Questions
The Boston Consulting Groups matrix is based on?
A philosophy that a product's market growth rate and its method often are more important determinants of its marketing strategy
Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship?
A satisfaction for both the buyer and seller
The marketing mix is built around the?
Customer
To monitor changes in the marketing environment effectively, marketers must engage in what?
Environmental scanning and analysis
A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix?
Promotion
According to the marketing conception organization should try to do what?
Provide products that satisfy customers needs and allow the organization to achieve its goals
Marketers who view political forces as being beyond their control are taking a _________ response toward these forces
Reactive
Consumer confidence and willingness to spend begins to increase during periods of ____ , and marketers must remain very flexible to make the necessary adjustments?
Recovery
What are the three basic forms that a product can take?
Services, ideas and goods
If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's
Social responsibility
An analysis of______ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets
Strengths and weaknesses
Starkist Tuna has frequently extolled its dolphin- safe method of catching tuna. This is an example of what?
Sustainability marketing
Harley- Davidson's Harley Owners group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it what over other motorcycle manufactures?
Sustainable competitive advantage
A commercial for the drink SunnyD explains how nutritious it is in comparison together, more sugary drinks. While children under 12 are the most likely consumers of SunnyD, the commercial is aimed at mothers. These mothers represent SunnyD's what?
Target Market
If ford motor company measured and evaluated the quality of its goods, services, and processes as compared with those of the best- performing companies in the automobile industry, it would be employing
The benchmarking
What is consumerism?
The efforts of independent individuals, groups, and organizations to protect the rights of consumers
Which of the following would represent a band competition for Volkswagen's Touareg Hybrid sport Utility vehicle?
Toyota's highlander hybrid
According to the text, a market is defined as
a group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness .
What is a target market
a specific group of customers on whom a company focuses its marketing activities
The marketing plan is
a written document detailing activities to be performed to implement and control marketing activities
An ethical issue
an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong
Target's take charge of education program donates 1 percent of a customer"s total purchase to the school of his or her choice. What social responsibility issue does this program address
community relations
When marketers define their target market, they simultaneously establish a set of ____________
competitors
A set of values, beliefs, goals , norms and rituals shared by members of an organization is called what
corporate culture
Marketing is the process of
creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment.
What is the focal point of marketing activities?
customers
Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?
developing a marketing strategy
What is the best approach for a company to take when monitoring its competitors
developing a system for gathering ongoing information about competitors
Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in____
environmental scanning
Mothers against drunk driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets
ideas
Favorable conditions in the marketplace environment that could produce business rewards for the organization if acted upon properly are called what?
opportunities
The forces of the marketing environment include what?
political, legal, and regulatory, sociocultural, technological, economic, and competitive
Pharmaceutical companies have at times been accused of acting unethically by taking advantage of customers in the area of
pricing
_____________ competitors are those that compete in the same product class, but their products have different features, benefit and prices
product
What element of the marketing mix is used to increase awareness of a product of company?
promotion
During which stage of the business cycle is unemployment low and total income relatively high?
prosperity
An constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as what?
stakeholder
Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ______ orientation
stakeholder
Companies that compete for the same limited financial resources of the same customers are known as ___________ competitors
total budget
