Marketing Quiz Questions

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The Boston Consulting Groups matrix is based on?

A philosophy that a product's market growth rate and its method often are more important determinants of its marketing strategy

Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship?

A satisfaction for both the buyer and seller

The marketing mix is built around the?

Customer

To monitor changes in the marketing environment effectively, marketers must engage in what?

Environmental scanning and analysis

A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix?

Promotion

According to the marketing conception organization should try to do what?

Provide products that satisfy customers needs and allow the organization to achieve its goals

Marketers who view political forces as being beyond their control are taking a _________ response toward these forces

Reactive

Consumer confidence and willingness to spend begins to increase during periods of ____ , and marketers must remain very flexible to make the necessary adjustments?

Recovery

What are the three basic forms that a product can take?

Services, ideas and goods

If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's

Social responsibility

An analysis of______ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets

Strengths and weaknesses

Starkist Tuna has frequently extolled its dolphin- safe method of catching tuna. This is an example of what?

Sustainability marketing

Harley- Davidson's Harley Owners group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it what over other motorcycle manufactures?

Sustainable competitive advantage

A commercial for the drink SunnyD explains how nutritious it is in comparison together, more sugary drinks. While children under 12 are the most likely consumers of SunnyD, the commercial is aimed at mothers. These mothers represent SunnyD's what?

Target Market

If ford motor company measured and evaluated the quality of its goods, services, and processes as compared with those of the best- performing companies in the automobile industry, it would be employing

The benchmarking

What is consumerism?

The efforts of independent individuals, groups, and organizations to protect the rights of consumers

Which of the following would represent a band competition for Volkswagen's Touareg Hybrid sport Utility vehicle?

Toyota's highlander hybrid

According to the text, a market is defined as

a group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness .

What is a target market

a specific group of customers on whom a company focuses its marketing activities

The marketing plan is

a written document detailing activities to be performed to implement and control marketing activities

An ethical issue

an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong

Target's take charge of education program donates 1 percent of a customer"s total purchase to the school of his or her choice. What social responsibility issue does this program address

community relations

When marketers define their target market, they simultaneously establish a set of ____________

competitors

A set of values, beliefs, goals , norms and rituals shared by members of an organization is called what

corporate culture

Marketing is the process of

creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment.

What is the focal point of marketing activities?

customers

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?

developing a marketing strategy

What is the best approach for a company to take when monitoring its competitors

developing a system for gathering ongoing information about competitors

Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in____

environmental scanning

Mothers against drunk driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets

ideas

Favorable conditions in the marketplace environment that could produce business rewards for the organization if acted upon properly are called what?

opportunities

The forces of the marketing environment include what?

political, legal, and regulatory, sociocultural, technological, economic, and competitive

Pharmaceutical companies have at times been accused of acting unethically by taking advantage of customers in the area of

pricing

_____________ competitors are those that compete in the same product class, but their products have different features, benefit and prices

product

What element of the marketing mix is used to increase awareness of a product of company?

promotion

During which stage of the business cycle is unemployment low and total income relatively high?

prosperity

An constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as what?

stakeholder

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ______ orientation

stakeholder

Companies that compete for the same limited financial resources of the same customers are known as ___________ competitors

total budget


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