Marketing Test 1

Marketing is the process of

creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment.

The forces of the marketing environment include

political, legal and regulatory, sociocultural, technological, economic, and competitive.

Deciding to add gel insoles to its running shoes would be a change in the _____ element of the marketing mix for Nike.

product

Kashi Heart to Heart TM cereal is aimed at people concerned about their heart health. These people represent the Kashi

target market.

SunnyD is aimed at mothers with children under age twelve. These mothers represent SunnyD's

target market.

The equation a buyer applies to assess a product's value is

value = customer benefits - customer costs.