Marketing Unit 5

true

A marketing plan is often included as part of a company's overall business plan.

False; an appendix is a place for charts, graphs, and miscellaneous materials related to the marketing plan.

An appendix is a place for marketing team members to include personal biographies and pictures.

False; when a marketing plan is not designed to enter a new target market or introduce a new product, it may not include a section on desired target market.

Every marketing plan must include a section on desired target market.

Marketing goals are best if they are general.False; specific marketing goals are best because they are easier to remember and achieve.

Marketing goals are best if they are general

Marketing plans are important only for big companies.False; marketing plans are essential to the success of companies both big and small.

Marketing plans are important only for big companies.

False; marketing plans can be used to obtain funding from outside investors as well as funding from within the organization, such as a portion from the yearly budget.

Marketing plans are never used to obtain funding from outside investors.

true

Marketing plans detail expected expenses and profits.t

False; marketing plans make it easier for a company to track its progress because they provide a gauge for success.

Marketing plans make it more difficult for a company to track its progress.

False; marketing plans have wide audiences, including employees throughout the organization, potential investors, and board members.

Marketing plans stay within the marketing team.

False; marketing strategies and objectives are the heart of the marketing plan and often take up 50 percent or more of the length.

Marketing strategies and objectives take up very little space in the marketing plan.

true

Marketing-plan formats vary from business to business

False; the executive summary may be short, but it is very important because in some cases, it is the only part of the marketing plan that people will take the time to read.

The executive summary is the shortest and least important part of the marketing plan.

true

The situation analysis is often summarized with a SWOT chart.

true

Writing a marketing plan involves quite a bit of time and effort.

true

trueWriting a marketing plan helps a company to understand its target market(s) better.