Marketing vid
A popular football player at a college who is able to influence the buying decisions of fans would best be described as a(n) __________. Option 1 of 5a opinion leader influence Option 2 of 5b word-of-mouth influence Option 3 of 5c membership group influence Option 4 of 5d aspirational group influence Option 5 of 5e family role influence
Option 1 of 5a opinion leader influence
Kevin Kern described Konica/Minolta's use of commercials, newspapers, social media, and other media to control the marketing message. Which marketing concept was he referring to? Option 1 of 5a Marketing mix Option 2 of 5b Product development Option 3 of 5c Company objectives and goals Option 4 of 5d Marketing strategy Option 5 of 5e Diversification
Correct selected option 1 of 5a Marketing mix
Under the previous CEO, Konica/Minolta's management determined it was time to invest in __________ by offering new products to the technology market. Option 1 of 5a product development Option 2 of 5b market penetration Option 3 of 5c market development Option 4 of 5d partner relationship management Option 5 of 5e diversification
Option 1 of 5a product development
IMG World provides college students with new, relevant media, making which stage of the consumer buyer behavior process easier for the consumer? Option 1 of 5a Evaluation of alternatives Option 2 of 5b Information search Option 3 of 5c Postpurchase behavior Option 4 of 5d Purchase decision Option 5 of 5e Need recognition
Option 2 of 5b Information search
Konica/Minolta hopes to create customer value through its mission, strategic goals and objectives, marketing mix, and other marketing tools. This collective effort is known as Konica/Minolta's __________. Option 1 of 5a market segmentation Option 2 of 5b market targeting Option 3 of 5c marketing strategy Option 4 of 5d marketing mix Option 5 of 5e market differentiation
Option 3 of 5c marketing strategy
Prior to changing its product offerings and realigning its business units, managers at Konica/Minolta most likely first performed which of the following to determine those units that were profitable and those that should be phased out or realigned? Option 1 of 5a Create specific marketing strategies. Option 2 of 5b Set company goals. Option 3 of 5c Define the company mission. Option 4 of 5d Perform a portfolio analysis. Option 5 of 5e Set company objectives.
Option 4 of 5d Perform a portfolio analysis.
Konica/Minolta focuses one of its business units on medical and healthcare groups. These groups make up one of Konica/Minolta's __________. Option 1 of 5a differentiation Option 2 of 5b market analysis Option 3 of 5c positioning Option 4 of 5d market segment Option 5 of 5e marketing mix
Option 4 of 5d market segment
