MindTap, Chapter 18 Video Case: Black Diamond

Peter Metcalf attributes the company's success largely to its unique culture. What elements of that culture best explain how it has functioned so well in a global environment? a. Employees the world over are united by their love of outdoor sports. The teamwork, mutual trust, and sense of adventure required in outdoor activities is inculcated in employees irrespective of their home culture. b. Metcalf "exported" the American can-do spirit to its facilities in other parts of the world. c. Metcalf allowed a different company culture to flourish in each international location. d. Black Diamond eschewed North American values in favor of a more holistic, Eastern approach to doing business.

a. Employees the world over are united by their love of outdoor sports. The teamwork, mutual trust, and sense of adventure required in outdoor activities is inculcated in employees irrespective of their home culture.

According to the video, being global involves more than just selling and/or manufacturing in foreign locations. It also includes "thinking" globally. Which of the following two are NOT examples of thinking globally? a. Selecting manufacturing sites based solely on cost. b. Trying to homogenize the different cultures that make up the global workforce. c. Immersing employees in the culture of outdoor sports enthusiasts no matter where they live. d. Providing clean, safe working conditions.

a. Selecting manufacturing sites based solely on cost. b. Trying to homogenize the different cultures that make up the global workforce.

Which of the following best describes Black Diamond's capturing of a viable specialty market? a. Their highly specialized product required capturing a global market in order to make it viable. b. An almost obsessive dedication to quality led other competitors to give up. c. Offering the lowest cost alternative allowed the company to push out weaker competitors. d. Clever marketing to a variety of cultures opened up new markets worldwide.

a. Their highly specialized product required capturing a global market in order to make it viable.