Mk-004 Total Recall B

What role do company goals play in the marketing concept?

Companies should do what they do with success in mind. How this is implemented changes based on the company's definition of success, but customer satisfaction should always be the goal.

What is the role of company commitment in the marketing concept?

Company commitment is the idea that the entire company should do what they re doing better for the customers. This only works with full company participation.

How does customer orientation play a part in the marketing concept?

Customer orientation is the idea that companies should do whatever they're doing the customer's way. It's asking what the customer wants and providing them with the desired good or service.

What is the marketing concept?

The marketing concept is a philosophy for conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.

What is the social marketing concept?

The social marketing concept is a marketing philosophy that says that a company should go beyond the needs of the individual customer and meet the needs of society as a whole.