MKT 3000 CH11 IP

Which of the following would NOT be a product? Goods Ideas All of these are products. Services

All of these are products.

The primary federal agency that oversees food and packaged good labels is the ___________. U.S. Congress Federal Trade Commission Food and Drug Administration American Marketing Association

Food and Drug Administration

_______ is defined in marketing terms as the basic problem-solving benefits consumers are seeking. The perceived value Augmentation The core customer value Equity

The core customer value

Marisol bought a particular washing machine because of its warranty and the product support the store provided in terms of delivery and installation. Marisol's decision was based on _________. the actual product price associated services product attributes

associated services

Brand name, features, design, quality level, and packaging are all considered _______ of actual products. augmentation attributes intangibles associated services

attributes

A candy bar might be a great tasting snack for some people or an energy boost for others. In either case, this describes the __________. actual product augmented product core customer value product attributes

core customer value

An important element of a product is its ______, which is a communication tool that can convey key product benefits to consumers. position label primary package ingredients

label

A tube of toothpaste is an example of a _______ package. external secondary store primary

primary

Consumers typically seek convenience in terms of storage, use and consumption from the _____ package. external labeled primary secondary

primary

For most products, the UPC code would be located on the _______ package. internal secondary external primary

secondary