MKT-345

The process of adaptation to one country's cultural environment by a person from another country is called ________

acculturation

Only through ________ can the sender of a message determine whether and how well the message was received.

feedback

All of the following are important components of social class except for ________.

gender

An age cohort that describes kids who were born in 2003 and later is ________.

Generation Z

Combining data on consumer expenditures & other socioeconomic factors with geographic information is called

Geodemography

________ consist of channels where consumers pass along messages about brand to one another

Earned social media

A nuclear family consists of ________

a mother, a father, and at least one child

The ________ affects the persuasive impact of the message.

credibility of the source

Consumers who always looking for novel products or services and who are first to try something new are ________.

innovators

________ reference groups influence broadly defined values or behavior.

Normative

________ is consumers' selectivity in paying attention to advertising messages.

Selective exposure

________ is the first element in the traditional communications model.

Source

The reputation of the retailer who sells the product has a major influence on message credibility.

TRUE

________ occurs when people appear to "forget" about the negative source and change their attitude

The sleeper effect

Opinion leadership tends to be ________.

category specific

An age ________ consists of people of similar ages who have undergone similar experiences

cohort

The transmission of a message from a sender to a receiver via a medium of transmission is known as ________.

communication

A reference group composed of people that the consumer actually knows is called a(n) ________

membership

A type of reference group is ________

membership aspirational symbolic

Effective social media advertising is the result of ________.

systematic planning

Blue-collar workers with relatively high-prestige jobs consider themselves as ________.

working class

The ________ is the initiator of communication.

sender

________ is a lasting, general evaluation of people, objects, advertisements, or issues.

An attitude

The communications model requires a source and a message, but receivers of the message are not part of the model

FALSE

A subculture is a group whose members share beliefs and common experiences that set them apart from others

TRUE

Christy, Jillian, and Robert were all born between 1965 and 1985; they are considered part of Generation X

TRUE

Education is one determining factor in future income

TRUE

The perception that physically attractive people are smarter & happier than average people is a result of the _______

halo effect

If Walmart pays Facebook when a Facebook user clicks on Walmart's ad, Walmart is utilizing ________.

paid social media

A set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated is called a ________.

ritual

Wedding rice, birthday candles, and diplomas are considered ________.

ritual artifacts

A communicator's expertise, objectivity and trustworthiness refer to ________

source credibility

A communicator's expertise, objectivity and trustworthiness refer to ________.

source credibility