MKTG 5360

Which of the following statements about surveys are false?

all statements are true

_______ us conducted to address a spdecific marketing decision, problem or opportunity for a specific firm or organization

applied research

Besty and eleven other women are participating in a research study that is an unstructured, free-flowing interview. The researcher asked the group their feelings about hair care products in general and asked them to discuss them freely. Besty is participating is a:

focus group interview

Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not. His use of secondary data to help specify this relationship is an example of _____.

model building

Owen is a researcher who is interested in how marketing phenomena impact human behavior. Which qualitative research orientation is Owen using?

phenomenology

When you receive an e-mail telling you about a sale on a product and are provided with a link where you can make a purchase, this is an example of:

push technology

Kedetra is interpreting consumers' blog postings (the focus being on the words), on the internet. Which of the following best describes the type of research Kodetra is conducting?

qualitative marketing research

Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called:

quantitative research

When the respondent is presented with: "People who watch football on television are _______" and asked to fill in the blank, this is an example of a:

sentence completion test

the scientific method can be thought of as:

the analysis and interpretation of empirical evidence to confirm or disprove prior conceptions

When a respondent is asked to project her feelings onto a third part, is called

third person technique

Purchasing data from a company such as a NPD Group, inc. on the consumption of frozen pizza in the U.S. is an example of which objective for secondary data analysis?

Fact-finding