Module 1 Summative Assessment

Which of the below is a keys success factor when launching a new product?

Listen to the consumer along the way during the product development cycle and after launch. Get everyone onboard - including those areas/functions not directly involved in the development process. Set go-no go milestones, with specific decision-making criteria and stick to them. Generate a business case that summarizes the concept's viability.

If you had launched the lemonade business we discussed in our lectures in your neighborhood, which of the following phrases best describes the situation your product may be entering its growth phase?

Sales are growing rapidly, but so are the number of competitors. You are developing your sales channels to distribute in as many outlets as possible.

Which of the product strategies below did Apple use when they decided to launch iPhone?

diversification

Using the different types of product categories that we reviewed, please watch the following video (https://www.youtube.com/watch?v=zlA9tXYxD8g or https://vimeo.com/94494054) and classify the service that Coca-Cola offered with its promotion.

Emotional, tangible, and low involvement.

Imagine that you work for Microsoft and you are doing an analysis of the next step for the Microsoft Windows System. Using the data below, where do you think you would place it within the BCG matrix?

cash cow