Module 6: Do We Form Accurate Impressions of Others?

cognitive dissonance

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions

justification of effort

People may modify their attitudes to match their behaviors

post-decision dissonance

a feeling of anxiety over whether the correct decision was made

dissonance

a feeling of uncertainty about whether the correct decision was made > feeling 1 way, doing the opposite

self-serving bias

a readiness to perceive oneself favorably

embodiement

a tangible or visible form of an idea, quality, or feeling

confirmation bias

a tendency to search for information that confirms one's preconceptions

implicit bias

attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner

causes of dissonance

change in behavior change in attitude added attitude

affinity bias

favoring others because we like them (or dislike)

attitude

feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events

cognitive

how we encode, process, store, and retrieve information

acter-observer bias

refers to an individual tendency to interpret their own behavior, relative to others behavior with a greater emphasis on external causes and reduced emphasis on internal causes

social psychology

the study of the causes and consequences of sociality

ingroup favoritism

the tendency for people to evaluate favorably and privilege members of the ingroup more than members of the outgroup

foot-in-the-door phenomenon

the tendency for people who have first agreed to a small request to comply later with a larger request