Module 6: Do We Form Accurate Impressions of Others?
cognitive dissonance
Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions
justification of effort
People may modify their attitudes to match their behaviors
post-decision dissonance
a feeling of anxiety over whether the correct decision was made
dissonance
a feeling of uncertainty about whether the correct decision was made > feeling 1 way, doing the opposite
self-serving bias
a readiness to perceive oneself favorably
embodiement
a tangible or visible form of an idea, quality, or feeling
confirmation bias
a tendency to search for information that confirms one's preconceptions
implicit bias
attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner
causes of dissonance
change in behavior change in attitude added attitude
affinity bias
favoring others because we like them (or dislike)
attitude
feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events
cognitive
how we encode, process, store, and retrieve information
acter-observer bias
refers to an individual tendency to interpret their own behavior, relative to others behavior with a greater emphasis on external causes and reduced emphasis on internal causes
social psychology
the study of the causes and consequences of sociality
ingroup favoritism
the tendency for people to evaluate favorably and privilege members of the ingroup more than members of the outgroup
foot-in-the-door phenomenon
the tendency for people who have first agreed to a small request to comply later with a larger request