public speaking final
guidelines for preparing visual aids
-Prepare visual aids well in advance -Keep visual aids simple -Make sure visual aids are large enough -Use a limited amount of text -Use fonts effectively -Use color effectively -Use images strategically
guidelines for presenting visual aids
-display visual aids where listeners can see them -avoid passing visual aids among the audience -display visual aids only while discussing them -explain visual aids clearly and concisely -talk to your audience, not to your visual aid -practice with your visual aids -check the room and equipment
attention
1st step relate to audience, show importance of topic, make a startling statement, arouse curiosity or suspense, pose a question, tell a dramatic story, use visual aids
need
2nd step make the audience feel a need for change clearly state the need & use strong supporting materials
satisfcation
3rd step satisfy aroused sense of need by providing a solution present your plan and show how it will work offer enough details to create a clear understanding
visualization
4th step intensity desire for it by visualizing its benefits use vivid imagery to show benefits, make them see
Monroe's Motivated Sequence
A method of organizing persuasive speeches that seek immediate action. The five steps of the motivated sequence are attention, need, satisfaction, visualization, and action.
vocalized pause
A pause that occurs when a speaker fills the silence between words with vocalizations such as "uh," "er," and "um."
alliteration
Repetition of initial consonant sound of close or adjoining words
speaking extemporaneously
a carefully prepared and rehearsed speech that is presented from a brief set of notes
monotone
a constant pitch or tone of voice
questions of policy
a question about whether a specific course of action should or should not be taken organized in problem-solution order ex: what to do during spring vacation, whether to buy a new laptop, whether to ask for a raise
speaking impromptu
a speech delivered with little or no immediate preparation
speeches of acceptance
a speech that gives thanks for a gift, an award, or some other form of public recognition
speeches of introduction
a speech that introduces the main speaker to the audience
reading from manuscript
a speech that is written out word for word and read to the audience ex: pope's religious proclamation, engineer's report to a professional meeting
commemorative speeches
a speech that pays tribute to a person, a group of people, an institution, or an idea ex: eulogies, fourth of july speeches, and dedications
speeches of presentation
a speech that presents someone a gift, an award, or some other form of public recognition
cliché
a trite or overused expression
dialects
a variety of a language distinguished by variations of accent, grammar or vocabulary based on regional or ethnic speech patterns
graphs
a visual aid used to show statistical trends and patterns line: changes in stats over time and space pie: simple distribution patterns bar: compares two or more items
invalid analogy fallacy
an analogy in which the two cases being compared are not essentially alike ex: employees are like nails. just as nails must be hit on the head to get them to work, so must employees.
bandwagon fallacy
assumes that because something is popular, it is therefore good, correct, or desirable. ex: its a great idea-everyone agrees with it
appeal to novelty fallacy
assumes that something new is automatically better than something old. ex: our church should adopt the updated New International Version of the Bible because it is 400 years newer than the King James Version.
appeal to tradition fallacy
assumes that something old is automatically better than something new ex: i dont see any reason to abolish the electoral college. it has been around since the ratification of the US constitution in 1789, and we should keep it as long as the US continues to exist.
slippery slope fallacy
assumes that taking a first step will lead to subsequent steps that cannot be prevented ex: now that everyone is texting, posting on social media, and sending video messages, its only a matter of time before people forget how to write complete sentences and the whole English language falls apart
ad hominem fallacy
attacks the person rather than dealing with the real issue in dispute ex: the head of the commerce commission has a number of interesting economic proposals, but let's not forget that she comes from a very wealthy family
pauses
can signal the end of a thought unit, give an idea time to sink in, and lend dramatic impact to a statement
inflections
change in pitch
vocal variety
changes in a speaker's rate, pitch, and volume that give the voice variety and expressiveness
the psychological interaction between a speaker and audience during a persuasive speech is similar to what happens vocally during a _______________.
conversation (so you must think of your persuasive speech as a kind of mental dialogue with your audience)
ethos
credibility
clutter
discourse that takes many more words than are necessary to express an idea
pathos
emotional appeal
fallacies
errors in reasoning
simile
explicit comparison introduced with the word "like" or "as", between things that are essentially different yet have something in common
either-or fallacy
forces listeners to choose between two alternatives when more than two alternatives exist ex: the government must either raise taxes or eliminate services for the poor
abstract words
general concepts, qualities or attributes ex: humility, science, progress, philosophy
practicing delivery
go through prep outline aloud, prepare speaking outline, practice out loud several times only using speaking outline, polish & refine, dress rehearsal
pitch
highness or lowness of a speaker's voice the faster sound waves vibrate, the higher their pitch, the slower they vibrate, the lower their pitch
two principles essential to the psychology or persuasion
how listeners process and respond to persuasive messages & the target audience for persuasive speeches
metaphor
implicit comparison between things that are essentially different yet have something in common. ex: America's cities are the windows through which the world looks at American society
emotional appeals
intended to make listeners feel sad, angry, guilty, afraid, happy, proud, sympathetic, reverent or the like. often appropriate reactions when the question is one of value or policy
red herring fallacy
introduces an irrelevant issue to divert attention from the subject under discussion ex: how dare my opponents accuse me of political corruption at a time when we are working to improve the quality of life for all people in the United States
tips to avoid clutter
keep language lean and lively beware of using several words where one or two will do avoid flabby phrases let your ideas emerge sharply and fiercely watch out for redundant adjectives and adverbs
action
last step say exactly what you want your audience to do and how to do it conclude with final stirring appeal that reinforces their commitment to act
volume
loudness or softness of a speaker's voice adjust your voice to the acoustics of the room, size of the audiences, and the level of background noise
ethical concerns to consider when using emotional appeals
make sure appeal is appropriate to the speech topic, never substitute emotional appeals for evidence and reasoning
4 methods of delivery
manuscript, memorized, impromptu, extemporaneous
hasty generalization fallacy
most common fallacy in reasoning from specific instances it occurs when a speaker jumps to a conclusion on the basis of too few cases or on the basis of atypical cases ex: college dropouts always make excellent business leaders. Just look at Mark Zuckerberg, Bill Gates and Steve Jobs.
3 basic issues whenever you discuss a question of policy
need, plan and practicality
types of visual aids
objects and models photographs and drawings graphs charts video the speaker
using language appropriately
occasion, audience, topic, speaker
Rhythm
pattern of sound in a speech created y the choice and arrangement of words
physical action
personal appearance, movement, gestures, eye contact,
questions of fact
question about the truth or falsity of an assertion not all can be answered absolutely usually organized topically ex: what college basketball team has won the most games since 2000?
questions of value
question about the worth, rightness, morality and so forth of an idea or action almost always organized topically ex: what is the best movie of all time? is solitary confinement morally justifiable?
analogical reasoning
reasoning in which a speaker compares two similar cases and infers that what is true for the first case is also true for the second frequently used in persuasive speeches, especially when the speaker is dealing with a question of policy
reasoning from principle
reasoning that moves from a general principle to a specific conclusion ex: 1. all people are mortal 2. socrates is a person 3. therefore, socrates is mortal
reasoning from specific instances
reasoning that moves from particular facts to a general conclusion
casual reasoning
reasoning that seeks to establish the relationship between causes and effects ex: because that patch of ice was there, I fell and broke my arm
concrete words
refer to tangible objects, people, places and things ex: carrot, pencil, nose, door usually the more specific a word, the more concrete it is
rate
speed at which a person talks
charts
summarize large block of info, usually as list
pronunciation
the accepted standard of sound and rhythm for words in a given language
antithesis
the juxtaposition of contrasting words or ideas, usually in a parallel structure ex: ask not what your country can do for your, ask what you can do for your country.
logos
the logical appeal of a speaker. The two major elements of logos are evidence and reasoning.
articulation
the physical production of particular speech sounds
target audience
the portion of the whole audience that the speaker most wants to persuade
persuasion
the process of creating, reinforcing, or changing people's beliefs or actions
reasoning
the process of drawing a conclusion on the basis of evidence two major concerns: sound & listeners agree
generating emotional appeal
use emotional language, develop vivid examples, speak with sincerity and conviction
imagery
use of vivid language to create material images of objects, actions or ideas
false cause fallacy
when a speaker mistakenly assumes that because one event follows another, the first event is the cause of the second ex: when a team from the NFC wins the Super Bowl, economic growth during the next year is stronger than wen a team from the AFC wins the Super Bowl. Therefore, if we want economic growth, we should root for a team from the NFC to win this year's Super Bowl