quiz #2

t/f Pedersen, Miloch, and Laucella created a strategic sport communication model with 4 segments of mass media.

f

t/f Up until the 1950s, sports info directors were a part of the NACDA group.

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t/f Walter Cronkite is considered the Father of Football for the impact he had on the game both on the field and as a PR professional.

f

The first print media focused on sport has been recorded in 1831 in the US. t/f

t

Which of the following is not the reason why journalists are often considered gatekeepers? A)because they decide stories to cover B) because they decide where to place stories in a newscast or a newspaper c)because they decide what quotes to use D) because they decide the actual cost of newspapers

D) because they decide the actual cost of newspapers

Which of the following was not true before the Sports Broadcasting Act was passed by Congress in 1961? a)Each individual team was free to negotiate television contracts with national networks. b)Prominent and large-market teams attracted the interest of networks. c)Markets suffered from declining attendance and reduction in potential broadcasting revenues. D)Federal antitrust laws would not prohibit league governing bodies from negotiating national television contracts on behalf of all member teams.

D)Federal antitrust laws would not prohibit league governing bodies from negotiating national television contracts on behalf of all member teams.

Explain the impact that Steve Hannagan had on sport PR.

He was one of the first people to rely on the press agentry model by using an event, Auto Race on the Indianapolis Speedway, to help promote the MLB. He used this as a two way partnership and created great media relations.

Explain three reasons why human interests stories can help sport organizations maximize media exposure.

Human interest stories help maximize media exposure because some people can see the stories as unique that other people need to hear where it can spread on from a story to a newspaper to a talk-show, ect. Also people want to hear about accomplishments of others especially in sports. For example, when you hear an announcement for a MVP in sports the athlete it brings the play tons of publicity whether they win or are even nominated. People like to hear stories of people overcoming obstacles because it inspires others which is content people like to hear about.

What three things did Knute Rockne do to create a highly recognizable name for Notre Dame football?

Three things Knute Rockne did to make Notre Dame a highly recognized football team by creating a winning tradition, creating brand awareness, and developing perceived quality.

If given the chance to work the Iowa High School Athletic Association, how would you have handled the issue related to basketball and wrestling state championship media policies.

You would need to decide who would speak to the media over this which I think should be the head of IHSAA. Since you always need a spokesperson for issues especially when dealing with the media since you are quoted and spoke about. You would need to hear opinions from coaches and athletes should be selectively picked. Address the problems, and figure out a solution that could handle the issues that make both and basketball and wrestling programs look good to the media.

Which of the following statements is incorrect regarding the relationship between mass media and sport? a)In the present era, sport organizations are less dependent than ever on the rights fees paid by broadcasters. b)Many sport organizations initially viewed the media as a threat to profitability rather than a revenue stream. c)The new media technologies led to immediate reporting of various sports throughout the United States. D) The advent of the telegraph in the mid-1800s began the marriage of mass media and sport.

a)In the present era, sport organizations are less dependent than ever on the rights fees paid by broadcasters.

Which of the following is a public relations person's job? a)to get information into the hands of the media b)to persuade sponsors c) to prepare advertisements d) to organize actual sport events

a)to get information into the hands of the media

The opening one or two paragraphs of a news release is called a- lead b- header c- body d- ending

a- lead

Which of the following news media tactics is used most frequently in the sport industry? a- news releases b- newspaper advertisements c- media guides d- facility tours

a- news releases

Which of the following is not one of the characteristics of CoSIDA? a) CoSIDA is considered a group of strategic communicators for college athletics. b)Membership of CoSIDA is open to all levels of intercollegiate athletics in only the United States. C) CoSIDA is one of the largest professional organizations of sport public relations professionals in the world. d)CoSIDA stages a number of professional development opportunities for its members.

b)Membership of CoSIDA is open to all levels of intercollegiate athletics in only the United States.

Which of the following statements is not accurate regarding the credentials application forms? a-Credential application forms are filled out by a sport or photo editor at a print media outlet. b-Finance professionals need to determine whether they will accept credential requests through e-mail, fax, in person, and over the phone. c-It is common for the organization's policy to indicate a specific time after which it will not accept applications for a given event

b-Finance professionals need to determine whether they will accept credential requests through e-mail, fax, in person, and over the phone.

Opportunities for the credible presentation of organizational messages to large audiences are defined as a- advertising and promotional media b-news media c-organizational media d-interpersonal communication

b-news media

Which of the following is not a cited example in the book of a sport adaptation for TV? a)Monday Night Football b)World Series night scheduling c) Cheerleaders d)TV time-outs e) designated hitter

c) cheerleaders

Which of the following is not a part of TIPCUP? a) timeliness b) impact c) positioning d) conflict

c) positioning

Which of the following is not one of the checklist items regarding the media room for a successful media operation? a) publicity materials b) telephones c) supplemental for on-field access d) hospitality

c) supplemental for on-field access

Which of the following statements is not accurate regarding today's mass media environment? a) More and more print and electronic journalists are having their stories published on the Internet. b)Many journalists are crossing over, with traditional print reporters appearing on television. c)It is not necessary for the sport public relations professional to understand the needs of all media forms. d)The distinction between print and electronic media has been blurred.

c)It is not necessary for the sport public relations professional to understand the needs of all media forms.

Which of the following categories includes specific tactics such as media guides and programs? a)advertising and promotional media b)news media c)organizational media d)interpersonal communication

c)organizational media

Which of the following is not one of the key elements in the credential application form? a-name of the media outlet b-applicant's name c-applicant's ethnicity d- contact information

c-applicant's ethnicity

The percentage of the overall population (represented by households with televisions) that watches a particular program is known as a a- share b- program service c- program popularity d- rating

d- rating

Media kits contain a variety of publicity information about an organization. Which of the following is not included in media kits? a- fact sheets b- biographies c- photos d- advertisements

d) advertisements

Which of the following is not part of the toolkit for creating effective social media releases? a) actualities b) podcasts c)B-roll d) media guides

d) media guides

Which of the following statements is not accurate regarding mass media? a)Scholars have divided mass media forms into print and electronic. b)Print media include newspapers, magazines, and books. c)Electronic media include radio, television, and film. d)Most sport managers refer to print media as the mass media

d)Most sport managers refer to print media as the mass media

Which of the following is not one of the principles and behaviors included in a media policy? a)who within the organization speaks to the media b)what employees should do if they are contacted by the media c)when coaches and players are available to the media d)who within the organization sells sponsorships

d)who within the organization sells sponsorships

Which of the following is not one of the top three areas of expertise for the college sports information director suggested by Stoldt and Dittmore (2003)? a- conducting evaluation research b-coordinating media coverage of events c-writing news releases and feature stories d- obtaining a number of sponsors

d- obtaining a number of sponsors

A wide variety of communication tactics is available for distributing information. Which of the following is not one of the four traditional communication tactics used to distribute information? a-advertising and promotional media b-news media c-organizational media d-Internet communication

d-Internet communication

Which of the following is not accurate regarding the features of the press box? a-The press box is intended for the media who are covering the event. b-The press box should be free of cheering on the part of the occupants. c-Some level of hierarchy will be evident in the press box through the assignment of seat locations. d-The press box has become more exclusive in its constituency.

d-The press box has become more exclusive in its constituency.

Which of the following statements is not accurate regarding the distribution of credentials? a-Distributing credentials to beat reporters before the season is often accomplished in person. b- The organization should create a media will call window near the media entrance to the facility c- Credentials should be available for pickup by the media no later than three hours before the event begins d-The will call window should close throughout the event once it begins.

d-The will call window should close throughout the event once it begins.