RAQ Questions Exam 2

Facilitators who wish to offer content to the discussion should state:

"I am stepping outside of my facilitator role"

Headlines in news releases provide the overall concept of information. For maximum effectiveness, a headline should be:

1 to 2 lines in length and typed in all capital letters

(BBF) -- Approximately ______ of coalition members on the member roster form the active core of the coalition.

33%

(BBF) -- In 2003, the national Adult Literacy Survey confirmed previous data that nearly _____ of the American population has limited literacy.

50%

_______ of letters, telephone calls, or visits received by policymakers' are about taxes, guns, or abortion.

90%

Which of these is a step for advocating legislation?

A. Identify the issue and develop a fact sheet B. Identify potential partners and form/join coalitions to strengthen support

Which of the following is NOT a detail that can enhance a meeting's tone and productivity?

Allowing participants to use electronic messenger software to send messages during the meeting

What does electioneering mean?

Any attempt by a non-profit to influence an election by mentioning a candidate running for office

(BBF) -- Which of these is done in the planning phase of the social marketing process?

Assess environment in which program is to be implemented Identify resources Analyze problem and situation *All of these

(BBF) -- One strategy for reducing conflict in coalitions is to rotate coalition leadership. How often should leadership be rotated?

At least every two years

(BBF) -- When pretesting and revising print materials, which of the following elements should be assessed?

Attractiveness, comprehension, and cultural acceptability

(BBF) -- Market segmentation is the process of dividing heterogeneous target groups by demographic, psychographic and ______ variables.

Behavioral

(BBF) -- Where can you derive community demographic variables such as age, gender, and education level?

Census data Government documents, reports, and statistics State and local health agencies *All of these

Media advocacy places emphasis on:

Changing public policy rather than personal behavior Focusing primarily on reaching opinion leaders and policymakers Linking public health and social problems to inequities in social arrangements rather than flaws in the individual

(BBF) -- The route through which communication or message delivery occurs is a:

Channel

(BBF) -- Informed consent is based on:

Clear and accurate information

(BBF) -- Which of these is Direct Lobbying?

Communicating about specific legislation with a legislator

(BBF) -- The planning phase of the Health Communication Campaign Model includes all the following EXCEPT:

Create summative evaluation criteria

(BBF) -- One of the first steps in developing print materials is to define the intended audience. Defining the audience includes which of the following?

Determining who most needs to receive the materials Determining who is most at risk for a given health problem Determining interests and culture *All of These

A task force is formed for a slightly longer period of time to complete a specific task. They might be formed for the purpose of:

Developing proposals for a profession-wide accreditation system Arranging for volunteers at a blood drive Assisting with a health fair

(BBF) -- Generally, coalitions often are successful when they work through _________ rather than spending time and money initiating new ones.

Established community events

A _______ is a tool that provides factual information about a topic or situation to the media in a structured format to assist in developing a story.

Fact sheet

(BBF) -- Social marketing is primarily about using marketing techniques to change health behavior.

False

Publicity about health issues are always positive.

False

(BBF) -- Which one is an expected outcome of social marketing?

Fewer but more tailored interventions No longer looking for the "magic bullet" program Greater and stronger ties to the community More rapid behavior change *all of these

When visiting a policymaker, it is best to:

Follow up a visit with a letter Send other advocates to talk with the policymakers Send a fax, letter, or phone call to request an appointment ahead of time

(BBF) -- Capable leadership is integral to the success of a coalition. Leadership can be:

Formal Informal Appointed Elected *Any of these

Ad hoc committees typically have specified time frames. This committee often is formed to:

Give issues a "quick study" Formulate recommendations for a larger body Explore option

(BBF) -- The purpose of the support group is to:

Increase knowledge Clarify changes an individual may want to make in order to reduce a variety of symptoms Assist in the development of skills necessary for behavior change *all of these

Public service announcements are short _______ announcements typically used by _______.

Informational; charities

Which of the following questions can be used to determine newsworthiness?

Is there a milestone event? Is the issue controversial? Can irony or outrage be used? *All of these

The __________ section of the newspaper is one of the most read sections of a local newspaper.

Letters to the editor

(BBF) -- Which of these is a Channel?

Mass media Small group Technology

(BBF) -- A community coalition is defined as a group of individuals representing:

Members who work toward common goals Factions or constituencies who agree to work together Diverse organizations *All of these

The most important part of a media strategy is the _______ of the desired change.

Operationalization Articulation Justification Clarification *All of these

The purpose of a legislative committee hearing is to obtain ______ and ____ on a bill.

Oral; written testimony

(BBF) -- Which of the following is NOT a tip or technique for managing and sustaining coalitions?

Organize with the state health department

(BBF) -- One of the roles of the facilitator and expected outcomes of support groups is:

Point out positives being made by a group of members

(BBF) -- According to your book, _______ is one of the most important aspects of materials development to create acceptable and useful materials.

Pretesting and involving the intended audience

(BBF) -- The definition of social marketing includes:

Process of influencing behavior on a large scale Using marketing principles for purpose of societal benefit

(BBF) -- The marketing mix is a combination of factors including:

Product, price, place, and promotion

(BBF) -- Readability formulas:

Provide a gauge of how easy or difficult a print piece is to read Do not take into account context or accuracy of language used

According to the textbook, attending to details for meeting facilitation includes:

Providing a comfortable and appropriate setting for the meeting Giving participants name tags Beginning the meeting in a way that sets a tone for the remainder of the meeting *all of the above

Which of the following are suggestions for writing a letter to a policymaker?

Request a response Timing is everything Use your own words

BBF) -- Newsletters are NOT typically used for:

Resource materials in schools

(BBF) -- Which one of the following is NOT a step to organize and plan materials development?

Secure financial resources

(BBF) -- Which is a strategy for overcoming challenges to effective health communication?

Securing audience input Audience feedback and pretesting

(BBF) -- The process of dividing a population into distinctive groupings based on characteristics is called:

Segmentation

Organizing grassroots legislative action follows many of the same steps as organizing a coalition. Recruiting grassroots advocates includes which of the following?

Sharing effective stories from other advocates as a model Providing support for first time advocates Meeting with potential advocates, asking for their help, outlining the issue, and discussing how new legislation can benefit others

(BBF) -- Market analyses can be frustrating because:

Social marketers have less secondary data available about customers Of difficulty obtaining valid and reliable measures of salient variables

Media fact sheets can be used to:

Support media bits Secure feature articles in newspapers or magazines

The default frame is generally considered:

The people's behavior that is determined by personal motivation

(BBF) -- A consideration when forming and maintaining an online support group includes:

The time of day used to host the support group Lurking participants Synchronous vs. asynchronous groups *all of these

Facilitation is defined as:

To promote, aid, simplify, or make a task easy

(BBF) -- Which of the following is a common problem of coalitions?

Too many planners and not enough "doers" Difficulty engaging policymakers in the cause Membership burnout or turnover

(BBF) -- Consumer orientation is the basic concept that an organization's mission is to bring about behavior change by meeting target market needs and wants.

True

(BBF) -- A support group is defined as:

Two or more individuals who meet face-to-face to achieve agreed-upon goals

It often takes __________ before legislation is written, introduced, and passed into law.

Two to three years

(BBF) -- Groups need to address what type of content will be deemed acceptable and how to deal with members expressing hostility or negativity. This is especially important for:

Web-based support groups Support groups for substance abuse issues Peer-led support groups Support groups for adults and older adults *all of the above

Journalists will usually ask at least two questions in regards to a message an advocate delivers. Those questions include:

What is the problem and what is the solution?

(BBF) -- Market analysis examines the fit between the focus of interest and important market variables within the focus population.

consumers

To focus attention on the landscape, media advocates try to frame the ______ of a news story or the _________ in that story.

content; message

(BBF) -- Similarities of social marketing and the planning process include all of the following EXCEPT:

create a media campaign

(BBF) -- Effective coalitions are usually NOT successful at seeking and securing donations from local businesses and community organizations.

false

Monitoring means listening and paying attention exclusively to local media outlets.

false

News releases are usually at least four pages in length.

false

The decision to create an ad hoc committee, task force, commission, or coalition is usually made when specific work needs to be done within the structure and expectation of an existing group

false

A _______ is a story that is a main attraction or headline in print media.

feature

How an issues is explained or interpreted refers to:

framing

A health educator should remain _________ while facilitating a group both during and outside of the meeting.

neutral

(BBF) -- The initial coalition meeting should be planned at least ______ in advance.

one month

(BBF) -- One of the qualities of a good support group leader includes all of the following EXCEPT:

provide beverages

________ is the art of making large numbers meaningful, usually by breaking them down and making a relevant vivid comparison.

social math

The unit of exchange for both radio and television is _______.

time

(BBF) -- Facilitators should begin discussing the ending of a support several weeks prior to the final session.

true

(BBF) -- Formative research gathers input from a community and performs assessments to better understand that audience.

true

(BBF) -- Health communication played a primary or contributing role in the completion of more than 200 of the 300 objectives in Healthy People 2010.

true

(BBF) -- One issue to keep in mind when working with the elderly is the social prejudice toward older adults.

true

(BBF) -- Positioning is about creating a personality for an offering based on its key attributes.

true

(BBF) -- Posters are good for raising awareness and communicating limited amounts of health information.

true

(BBF) -- Support groups enhance self-exploration and introspection, and increase self-confidence

true

(BBF) -- The cardinal rule in developing health education print materials is to write simply and clearly so key messages and action steps stand out.

true

(BBF) -- The focus of a health communication campaign is to increase awareness of health threats.

true

(BBF) -- The general focus of community organizing is on changing a system's rules, social norms, or laws to ultimately change legality and social acceptability of behaviors.

true

It is best that health educators—when acting as facilitators—should separate themselves from the issue under discussion in order to attend to the communication and the progress of the group.

true

Television news stories that focus on individuals or events alone do more harm than good.

true

The objective of a feature story is to get the entire story printed.

true

When a group or organization first begins getting involved in advocacy efforts, their first issue should be a "winnable" one.

true