Reddit Ads Fundamentals Exam Practice - Dec 2023
True or False: Reddit's Home displays a feed of the top posts from a person's favorite communities that they've joined.
True
A subreddit is...
A Reddit community
In this course, we explored the value of building designing creative for redditors on mobile. Which of the following is an example of designing for mobile? (Select the best option)
Add closed captions for sound-off consumption
Ads on Reddit only appear next to posts from communities listed on which of the following tools?
Ads allow list
Reddit Takeover
Allows your brand to own prime real estate across Popular, Search, and the FrontPage
Front Page Takeover
Allows your brand to own the front page for 24 hours and be the first brand seen
Trending Takeover
Amplify your brand's message across Popular and Seach for 24 hours
Which of the following are Reddit creative best practices? (Select all that apply)
Be a brand Build for mobile Show & tell
Which of the following Campaign Controls could be potential solutions for advertisers on Reddit? (Select all that apply)
Comments On or Off Community Exclusion Inventory Types
Which of the following are the three C's of Brand Safety on Reddit?
Communities, Content, Campaign Controls
What controls whether or not a community makes it on to our Ads Allowlist?
Community Rating System
Allen would like to drive leads on his website for his real estate firm in the Dallas, TX metro area. Which of the following campaign objectives would be BEST for this goal?
Conversions
Which of the following are examples of customer list custom audiences? (Select all that apply)
Email list subscribers Loyalty program subscribers Churned customers
Ads may appear next to gory and graphic content unless you properly implement Negative Keyword Exclusion or Limited Inventory based on the text that appears in posts in a particular community.
False
True or false: An ad targeting Food & Drink interest will only appear within allow-listed Food & Drink-related subreddits.
False
Complete this statement: Conversation Placements are ads placed between the original post and the...
First comment
Which statement best describes interest targeting?
Interest targeting enables advertisers to reach people based on the types of communities they join, visit, and engage with on Reddit
A moderator's role on Reddit is to...
Keep the posts and conversations on topic and relevant to the community.
Category Takeover
Reach top communities in a selected category for 24 hours
Kelly would like to review her ad copy to ensure it is authentic to Reddit. Which of the following techniques could she use?
Read the headline copy aloud to ensure it sounds conversational
Your brand is looking to launch a new line of food delivery services and wants the widest reach on Reddit. What do you recommend?
Reddit Takeover
This course explored why including a call-to-action (CTA) in your ad is essential. Which of the following is NOT a supported CTA button?
Send email
A leading outdoor gear brand aims to drive new customer sign-ups with a marketing message for health and wellness enthusiasts. What targeting would you recommend?
Target the Healthy Living interest group and exclude a list of emails from their existing customer list
'TIL' is a common Reddit acronym. What does it stand for?
Today I Learned
True or False: An Engagement Prompt is a Promoted Post with comments left on.
True
On Reddit, users can ___ a post when they feel something contributes to the conversation or ____ a post when it's irrelevant to the community.
Upvote; Downvote
A Reddit post's position in a feed is determined by...
Voting
