Rhetorical Situation

Rhetorical Awareness

- Having knowledge is only as useful as knowing when, where, and how to apply it. - Knowing the purpose, audience, context, and medium increases your ability to communicate and interpret.

Why is Rhetoric important?

- Writing is a conversation - Writing is directly connected to knowledge - Rhetoric connects to everything

Genre

A type of something that has identifiable characteristics.

Rhetorical Opportunity

An occasion to make change through language whether, visual, written, or spoken.

Exigence

An opportunity for change

Pathos

Appeal to emotion

Logos

Appeal to logic

Stance/message

Main point or information shaped to influence audience

Plato

Said rhetoric is "the art of enchanting the soul" (The art of winning the soul by discourse.)

Quantillian

Said rhetoric is "the art of speaking well" or "... a good man speaking well."

Andrea Lunsford

Said rhetoric is "the art, practice, and study of human communication."

Kenneth Burke

Said rhetoric is "the basic function of rhetoric is the use of words by human agents to form attitudes or to induce actions in other human agents."

Aristotle

Said rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion."

Medium

Your method of communication

Ethos

credibility

Purpose

the goal the speaker wants to achieve

Audience

the listener, viewer, or reader of a text