SEO Test

- What kind of company would benefit from the site links rich snippet?

A company with a large website, recognizable brand, and high search traffic

- What is a pillar page?

A website page that covers a specific topic in depth and is linked to a cluster of related content

- What was the purpose of the Google Hummingbird algorithm update?

Parsing out phrases rather than focusing on specific search queries

- Choose all that apply. How do you determine the authority of a piece of content?

The content is often talked about, referred to often, and is cited in other works

- Choose all that apply. Which of these tactics will help improve your website's internal linking?

They help users and serp crawlers navigate your site.

- Why would you want to run competitive analyses of keywords?

To ensure the keywords you're targeting are aligned with your audience

- What is the purpose of a 301 redirect?

To permanently redirect users from one URL to another

- When should you decide to work with a developer to implement structured data on a page?

When there are a large number of required or recommended properties in a markup

- Choose all that apply. When should you submit your sitemap to Google and other search engines?

When you first publish your website, publish a new web page, make significant changes to your site structure, and redesign your website

- Google measures how interesting other people think your content is through ___.

backlinks

- True or False? Domain authority is a ranking factor in Google's algorithms.

false

- Which of these is NOT part of a URL?

index

What do you need to balance when doing SEO?

quality content, backlinks, and user experience

- Choose all that apply. What are the most important things to do when replying to press request alerts?

respond quickly and Give the journalist exactly the info they want

- What kind of heading tag should you use for subtitles on a page?

H2 and H3

- Choose all that apply. Why is it important to have HTTPS for your website?

It encrypts data, like passwords and credit card numbers and increases users trust in your website

Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn't receiving much traffic yet. Now, they're ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?

Optimizing the website to follow on page seo best practices, making the website mobile responsive, and setting up google my business

- Choose all that apply. Which of these are important KPIs to consider for SEO?

Organic traffic, keyword ranking, bounce rate, and Page load time