SMM Campaigns Test
What is not one of the common goals a social media campaign is trying to achieve?
Improve conversation rate
What is the best platform to share insights of industry trends?
What platform is the world's largest professional social network?
Building brand awareness means what?
Making customers familiar with and able to recognize the brand
What is not a behavior which increases the conversion rate?
Viewing the company's website
What is an example of the "Reach" metrics?
Views on a YouTube channel
What is related to analyzing the purpose of the social media campaign?
What is the company trying to achieve using social media
What is related to investigating the competition?
Who are the company's opponents
What is the best platform to share tutorials explaining how a product works?
YouTube
Pinterest is also a place where you can build healthy relations with your consumers. Some of the effective strategies include showcasing ___ pictures, sharing your business' involvement with communities or charities, and simply bringing smiles to people's faces by positing humorous pictures or videos
behind the scenes
___ rate is critical because it tells how much your social media efforts impact on building the business
conversion
Customers are more likely to engage or participate after seeing your messages through ___ platforms
different
KitKat's tweet "We don't bend, we break" is an example of using what social media marketing strategy?
Real time marketing
What is not true about social media marketing campaigns?
They only use one social media platform
According to Allie Danziger, an editorial calendar maps out social media content for what length of time?
Three months
By asking the question, "how many people have you impacted with your social media content" marketers are trying to figure out what?
"Reach" metrics
If your average lifetime customer value is $800 and approximately 1 in 20 people who subscribed your YouTube channel becomes a customer, what is the value of getting a visitor to subscribe your YouTube channel?
$40
Images are incredibly effective on Facebook. Posts with photos get an average of ___ percent more engagement
39
How much more engagement does a Facebook post get when a photo is attached?
39 percent
How much more likely is a Twitter follower to recommend business than a Facebook "liker"?
60 percent
What percentage of Pinterest users are women?
81 percent
According to the Social Media Examiner, social media ROI is a measure of the ___ of a social media marketing campaign
efficiency
Customer loyalty not only occurs when a customer repeatedly purchases the same product, but also when they increase the amount of time on your website, the ___ of their return visits and their recommendations of your company to their connections
frequency
Nike's #JustDoIt campaign is an example of what type of hashtag?
Brand hashtag
If you attracted 3,000 visitors to your Pinterest board and the value of getting a visitor is $4, what is the total benefit of your Pinterest board?
$12,000
What is the correct formula for calculating social media ROI?
(Return-Investment)/Investment
What percentage of Twitter users are under 50 years old?
30 percent
What term defines reaching a target audience at various times across social media channels?
Cross platform promotion
What platform was almost twice as fast to reach 100 million users as Facebook?
What term defines delivering the right message to the target audience during crucial moments?
Real time marketing
Creating a successful social media campaign requires thorough research, clear goals and objectives, and a ___ campaign plan
well thought
If you attracted 2,000 visitors to your Facebook page and the value of getting a visitor is $10, what is the total benefit of your Facebook page?
$20,000
By asking the question, "how many people took action because of your message" marketers are trying to figure out what?
Conversion rate
___ cost refers to the amount you spend on social media advertising, such as boosting Facebook posts, promoting tweets, etc
advertising
There are many different chat hashtags which are used depending on the audience such as #agchat which would concern agricultural topics while #edchat would discuss ___
education
Consumers use Twitter to find out about what's happening in the world at the moment and make comments about the ___
news
It is worth noting, because Facebook has such a wide range of users, it is important to ___ your content based on users' demographics and personal details in order to attract the right target audience
tailor
One of the things which makes social media valuable is its capability of ___ communication
two way
social media marketing
way to utilize social media platforms; have been used for an organic, two-way dialogue to target those audience based on their communication preferences and articles they have read
If a business is ___ and already receives a lot of web visitors, the campaign should focus on improving the website or app conversion rates
well known
If your average lifetime customer value is $1,000 and approximately 1 in 40 people who follow you on Twitter becomes a customer, what is the value of getting a visitor to follow your Twitter page?
$25
Women are the primary users of Pinterest making up roughly ___ percent of the total users. Thus, Pinterest is a great platform for marketing to women
81
What percentage of Twitter users say what they saw on Twitter influenced their movie choice in the cinema?
87 percent
Roughly what percentage of Americans have a mobile device within their reach at all time?
91 percent
Coca Cola's #ShareACoke campaign is an example of what type of hashtag?
Call-to-action hashtag
The hashtag #Agchat, which discusses agricultural topics, is an example of what?
Chat hashtag
What is an example of the "Engagement" metrics?
Click through rate
What type of hashtag are tagged words which relate to a post's content and serve as a way of optimizing content for searching?
Content-related hashtags
By asking "what products or services does the company provide," marketers are trying to achieve what?
Getting to know the company
What makes ___ unique is it enables its users to take a picture or video and apply digital filters to it before sharing
The social media influencers are people who have established credibility on social media. They are collectively composed of various bloggers, YouTubers, ___, and celebrities
Instagrammers
What is the best platform to share an image of a product?
What platform can be used as a visual book which helps users search and save photos, short videos, and creative ideas?
What is not an example of utilizing real time marketing?
Posting a new product on Pinterest
What are two components for calculating social media ROI?
Return and investment
By asking "what is the company's overall purpose," marketers are trying to achieve what?
Reviewing the company's mission
What platform only allows 10 seconds for a user to view a photo?
Snapchat
investment
anything being invested in the social media efforts
For example, Coca Cola's #ShareACoke campaign utilized the ___ hashtag to encourage people to buy a Coke product and share it with others.
call to action
LinkedIn allows users to build their profiles and post their resumes, therefore it can be a great place to look for a job, showcase professional skills, and build ___ with businesses and individuals
connections
Last but not least, a company's social media efforts should be ___ with its overall mission, goals, and objectives. A dependable and healthy business image is based on the efforts of its entire crew, not only the marketing experts
consistent
In the marketing industry, ___ rate refers to the percentage of users who take a desired action, whether it is buying a product, signing up for an account, or leaving a positive comment
conversion
monetary value
currency a person, business, or the market places on a resource, product, or service
brand awareness
customer is familiar with and able to recognize a brand
___ are marketer's friends. Because it connects people sharing the same topic, your messages can reach more people in your target audience
hashtags
Real-time marketing allows the marketers to instantly connect with people who want to know about and engage with your business. For example, as soon as a customer comments with a question about your product on Facebook, you can respond to her ___, while informing everyone else who has the same question
immediately
Engagement metrics are vital information, because it tells whether your content is inspiring enough for your target audience to actually ___ with it
interact
Deciding on what you want to achieve at the beginning of a campaign makes it possible to ___ and analyze your final results
measure
social media return on investment (ROI)
measure of the efficiency of a social media marketing campaign
Once the Reach, Engagement, and Conversion metrics are tracked, it is time to assign the ___ value to each social media return
monetary
Time is calculated by ___ labor cost per hour by the number of hours the team worked on the project
multiplying
conversion rate
percentage of users who take a desired action
conversion rate
percentage of users who take a desired action, whether it is buying a product, signing up for an account, or leaving a positive comment
social media campaign
planned, coordinated marketing efforts using one or more social media platforms
A well-designed plan keeps marketers focused on the goals and objectives, and it ___ a number of steps they will need to take along the way
prescribes
Using hashtags goes beyond placing them in tweets and posts. Hashtags aid in making your content ___ and encourages users to talk about your business
searchable
Once you determine what is working and what is not working for your social media campaign, it is time to adjust your ___
strategies
Investment is anything being invested in your social media efforts, such as agencies, consultants, paid media, and ___ development cost
technology
Social media marketing is a way to utilize social media platforms which usually been used for an organic, ___ dialogue to target those audience based on their communication preferences and articles they have been reading
two way
The more ___ your website receives, the more opportunity you have to share with them your products, your services, and your business
visitors