Social Media Semester Test
created by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2012
Snapchat
an area on the Internet or other computer network where users can communicate, typically limiting communication to a particular topic
Chat rooms
created by mark Zuckerberg in 2014
If they've done their research, marketers don't need to test or refresh their ads
False
In most cases, social media marketing principles and strategies shouldn't be applied to a personal branding strategy
False
It is easier to measure the results of a traditional marketing campaign than digital marketing campaign
False
Marketing and advertising are the same thing
False
created by kevin Systrom and Mike Krieger in 2010
founded by Reid Hoffman in 2002
a place, meeting, or medium where ideas and views on a particular issue can be exchanged online
Online Forums
Founded by ben Silbermann, Paul Sciarra and Evan Sharp in 2010
the benefit the investor achieved through its investment
ROI
a type of online marketing that uses social media websites to promote business, increase traffic and generate leads
SMM
A successful social media marketing plan always starts with your company's goals and objectives
True
At the end of the campaign, the results should be compared to the objectives to determine the effectiveness of the campaign
True
Quality sound, great visuals, a message and theme, and a call to action are elements to consider when creating an effective video as part of a business strategy
True
The ket to success for any business on social media is how it connects with their audience on an authentic level
True
developed by david Karp in 2007
Tumblr
A coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms:
a. Social media campaign
What does the acronym CTA stand for?
a. call to action
This is the process of gathering and analyzing data and behavior from social media websites
a. social media analytics
What does the acronym UGC stand for?
a. user-generated content
the area that explores the statistical data related to the website performance
analytics
Which of the following is true about social media marketing?
b. Millennials find social media influencers' opinions much more trusworthy than those developed by companies
Analyze the results of and ___ your social media marketing campaign based on the evaluation
b. adapt
Social media campaigns differ from everyday social media efforts because of their:
b. increased focus, targeting and measurablility
Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective
b. social media analytics plan
What is defined as a way for businesses to interact with people (customers) online?
b. social media marketing
a personal chronological log of thoughts published on a Web page
blogging
a process of establishing a unique image for a product
branding
Which of the following is NOT one of the common goals a social media campaign is trying to achieve?
c. Improve covnersation rate
How much does organic content cost?
c. It does not cause any money
Your online representation can be your strongest ______ or your biggest_____
c. asset, liability
_______ are the framework for everything a business does, including marketing
c. goals
the process of converting website visitors into paying customers
conversion
What are the Four P's of Marketing?
d. Product, Price, Promotion, Place
Which of the following questions is related to analyzing the purpose of the social media campaign?
d. What is the company trying to achieve using social media
What does the acronym GCT stand for?
d. goals, content, targeting
Focusing on your strengths and _______ will help you build a solid foundation for personal brand growth
d. opportunities
a general term for any online "bulletin board" where you can leave and expect to see responses to messages you have left.
discussion boards
the group of online users you want to reach, as those are likely to become your customers
target audience
developed by Apple, Inc. in 2001
iTunes
a person who enjoys a high level of influence in a particular sector
influencer
a potential sale contact
lead
the total number of unique people who saw your website or post through unpaid distribution
organic reach
the total number of unique people who saw your website or post through paid distribution.
paid reach
the practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device
podcasting
the number of people who are able to see your online campaign
reach
a type of website that allows users to create and share content, and to socialize and interact with other users
social media
the possibility of engaging social media users to do a certain action, such as liking, sharing, commenting, visiting a website, downloading a file, signing up, etc.
social media engagement
the act of being present on social networks
social media presence
involves the planning and tasks related to social media promotion
strategy
Created by Jack Dorsey, noah Glass, Biz Stone, and Evan Williams in 2006
content sent in compressed form over the Internet and displayed by the viewer in real time
video streaming