Social Media Semester Test

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created by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2012

Snapchat

an area on the Internet or other computer network where users can communicate, typically limiting communication to a particular topic

Chat rooms

created by mark Zuckerberg in 2014

Facebook

If they've done their research, marketers don't need to test or refresh their ads

False

In most cases, social media marketing principles and strategies shouldn't be applied to a personal branding strategy

False

It is easier to measure the results of a traditional marketing campaign than digital marketing campaign

False

Marketing and advertising are the same thing

False

created by kevin Systrom and Mike Krieger in 2010

Instagram

founded by Reid Hoffman in 2002

LinkedIn

a place, meeting, or medium where ideas and views on a particular issue can be exchanged online

Online Forums

Founded by ben Silbermann, Paul Sciarra and Evan Sharp in 2010

Pinterest

the benefit the investor achieved through its investment

ROI

a type of online marketing that uses social media websites to promote business, increase traffic and generate leads

SMM

A successful social media marketing plan always starts with your company's goals and objectives

True

At the end of the campaign, the results should be compared to the objectives to determine the effectiveness of the campaign

True

Quality sound, great visuals, a message and theme, and a call to action are elements to consider when creating an effective video as part of a business strategy

True

The ket to success for any business on social media is how it connects with their audience on an authentic level

True

developed by david Karp in 2007

Tumblr

A coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms:

a. Social media campaign

What does the acronym CTA stand for?

a. call to action

This is the process of gathering and analyzing data and behavior from social media websites

a. social media analytics

What does the acronym UGC stand for?

a. user-generated content

the area that explores the statistical data related to the website performance

analytics

Which of the following is true about social media marketing?

b. Millennials find social media influencers' opinions much more trusworthy than those developed by companies

Analyze the results of and ___ your social media marketing campaign based on the evaluation

b. adapt

Social media campaigns differ from everyday social media efforts because of their:

b. increased focus, targeting and measurablility

Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective

b. social media analytics plan

What is defined as a way for businesses to interact with people (customers) online?

b. social media marketing

a personal chronological log of thoughts published on a Web page

blogging

a process of establishing a unique image for a product

branding

Which of the following is NOT one of the common goals a social media campaign is trying to achieve?

c. Improve covnersation rate

How much does organic content cost?

c. It does not cause any money

Your online representation can be your strongest ______ or your biggest_____

c. asset, liability

_______ are the framework for everything a business does, including marketing

c. goals

the process of converting website visitors into paying customers

conversion

What are the Four P's of Marketing?

d. Product, Price, Promotion, Place

Which of the following questions is related to analyzing the purpose of the social media campaign?

d. What is the company trying to achieve using social media

What does the acronym GCT stand for?

d. goals, content, targeting

Focusing on your strengths and _______ will help you build a solid foundation for personal brand growth

d. opportunities

a general term for any online "bulletin board" where you can leave and expect to see responses to messages you have left.

discussion boards

the group of online users you want to reach, as those are likely to become your customers

target audience

developed by Apple, Inc. in 2001

iTunes

a person who enjoys a high level of influence in a particular sector

influencer

a potential sale contact

lead

the total number of unique people who saw your website or post through unpaid distribution

organic reach

the total number of unique people who saw your website or post through paid distribution.

paid reach

the practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device

podcasting

the number of people who are able to see your online campaign

reach

a type of website that allows users to create and share content, and to socialize and interact with other users

social media

the possibility of engaging social media users to do a certain action, such as liking, sharing, commenting, visiting a website, downloading a file, signing up, etc.

social media engagement

the act of being present on social networks

social media presence

involves the planning and tasks related to social media promotion

strategy

Created by Jack Dorsey, noah Glass, Biz Stone, and Evan Williams in 2006

twitter

content sent in compressed form over the Internet and displayed by the viewer in real time

video streaming


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