Strategic Communication and Social Media Quiz

How is social media defined in the context of strat comm? A. A transdisciplinary profession B. Only as an online reputation tool C. Soley as a marketing platform D. An online networked hub of information

A. A transdisciplinary profession

What is the purpose of content creation versus content curation? A. Content creation involves original creation, while curation involves selecting existing content B. Content creation is about copying existing content, whereas curation is about creating new content C. They both involve outsourcing content development D. There is no difference between the two

A. Content creation involves original creation, while curation involves selecting existing content

What is the key difference between social media monitoring and listening? A. Monitoring is about creating content, while listening is about observing feedback. B. There is no significant difference between the two C. Listening is solely about tracking likes and shares D. Monitoring involves direct communication with customers

A. Monitoring is about creating content, while listening is about observing feedback.

What does an environmental scan in a strategic plan typically include? A. Political, legal, economic, and social factors. B. Only financial projections C. Personal opinions of the marketing team D. Exclusive focus on internal company affairs

A. Political, legal, economic, and social factors

Which of the following is not a stage in the customer descision making process? A. Problem recognition B. Information search C. Alternative evaluation D. Product development

A. Problem recognition

How are strategies and tactics differentiated in a social media strategic plan?

A. Strategies are overarching plans, while tactics are specific actions taken

What is typically included in a SWOT for strategic planning?

A. Strengths, weakness, opportunities, and threats

What is significant of setting SMART objectives in a strategic plan?

A. To ensure objectives are specific, measurable, acheievable, relevant, and timebound

In strategic planning, what is the important of identifying key audience members?

A. To understand their demographics and psychographics for targeted communication

Social media listening is characterized by which of the following? A. Tracking, analyzing and responding to conversations across the internet B. Focusing only on positive feedback C. Ignoring customer complaints D. Monitoring website traffic

A. Tracking, analyzing and responding to conversations across the internet

In the context of the strategic social media planning, what is the PESO model? A. A pricing strategy B. A model outlining types of media, PAID EARNED SHARED OWNED C. a product development technique D. Customer service protocol

B. A model outlining types of media, PAID EARNED SHARED OWNED

What is one of the challenges in bridging the science and art of social media? A. Ignoring analytical data in favour of creativity B. Balancing research and practical application C. Focusing only on artistic aspects D. Completely separating science from art

B. Balancing research and practical application

What are the main components of demographics in audience segmentation?

B. Basic population of characteristics: age, gender, location

In the context of customer journey mapping, what does reach involve? A. Converting leads into customers B. Building awareness and engagement C. Maintaining post purchase relationship D. Gathering customer feedback

B. Building awareness and engagement

How can social media management tools aid in strategic writing for social media?

B. By automating all content creation.

How does audience segmentation enhance the effectiveness of paid advertisements?

B. By targeting ads to those most likely to be interested in the product or service

What is a key factor in conducting a social media communication audit? A. Focusing only on the number of followers B. Comprehensive evaluation of clients internal and external social media factors. C. Limited assessment of current marketing team D. Avoiding competitor analsys

B. Comprehensive evaluation of clients internal and external social media factors.

What does the C in RACE framework stand for? A. Customer B. Conversion C. Communication D. Channel

B. Conversion

When using social media strategically, what is important to consider about platforms? A. They all attract the same user demographics. B. Each platform is different and serves a unique purpose C. All platforms are equally effective for all types of content D. The number of platforms used is more important than how they are used

B. Each platform is different and serves a unique purpose

What are the benefits of effective social media monitoring and listening? A. Only increasing the number of followers B. Identifying influencers, evaluating performance, and understanding the audience C. Solely focusing on advertising D. Avoiding customer engagement

B. Identifying influencers, evaluating performance, and understanding the audience

Which tool is mentioned in the slides for identifying influencers?

B. Klear

In the context of this unit what is the relationship between monitoring, listening, and strategy in social media? A. They are unrelated aspects of social media B. Monitoring and listening are components that inform overall strategy C. Strategy is not influenced by monitoring or listening D. Listening is more important than strategy

B. Monitoring and listening are components that inform overall strategy

What does the PESO model stand for in social media marketing?

B. Paid, earned, shared and owned

UNIT 1: What is Strategic Communication primarily aimed at? A. Entertaining an audience B. Persuading someone to take action C. Providing unbiased information D. Encouraging personal expression

B. Persuading someone to take action

What does a social media audit typically involve? A. Only assessing the number of followers B. Reviewing and optimizing social media profiles and strategies C. Focusing exclusively on competitor analysis D. Limiting he analysis to one social media platform

B. Reviewing and optimizing social media profiles and strategies

Which aspect is crucial in applying audience segmentation to social media campaigns?

B. Tailoring messages and content to different audience segments.

In a social media audit what aspect is crucial to evaluate? A. The number of competitors only B. The performance of social media content C. Sole focus on the most used platform D. Only the most recent posts

B. The performance of social media content

What is the significant of brevity in social media writing? A. To use as many words as possible to describe products B. To be concise and direct, making content easy to consume. C. To focus on lengthy, detailed descriptions D. Brevity is not important

B. To be concise and direct, making content easy to consume

Unit 11: What is the primary purpose of audience segmentation in social media?

B. To categorize the audience into specific groups for targeted communication.

What is the importance of understanding the difference between tone and voice in brand communication?

B. To differentiate between brands personality (voice) and mode of communication (tone)

What is the significance of communities in social media audience segmentation?

B. To identify shared interests and characteristics for targeted content

In the context of social media what is the role of influencers?

B. To serve as trustworthy source of information and sway the audience behavior.

What is an important factor to consider when monitoring social media? A. Only focusing on the quantity of posts B. Tracking sentiments and engagement related to the brand C. Ignoring negative feedback C. Monitoring only during business hours.

B. Tracking sentiments and engagement related to the brand

According to the slides, what is a key consideration when segmenting audiences for social media campaigns?

B. Understanding the different touch points of users across the platform

Six attributes of great content ?

B. attractive, discoverable, consumable, understandable, shareable, and actionable

What is the primary focus of the consideration stage in customer journey? A. gaining initial customer interest B. evaluating different solutions or products C. Making the final purchase decision D. Providing post purchase support

B. evaluating different solutions or products

UNIT 2: What is the primary purpose of social media monitoring? A. To create promotional content B. to actively look for mentions and conversations related to your brand C. To increase sales directly D. To entertain the audience

B. to actively look for mentions and conversations related to your brand

What is the primary goal when constructing personas in audience segmentation?

B. to understand different segments of your target audience realistically.

Why is conducting a SWOT analysis important in a social media audit? A. To focus solely on strengths B. To understand the brands SWOT C. to identify threats D. Its not important for social media audits

B. to understand the brands SWOT's

Which aspect is not considered a part of the 7D's of managing digital marketing interactions. A. Digital Devices B. Digital Data C. Digital Distribution D. Digital Media

C. Digitial Distribution

What is an important consideration when balancing personal and brand voices in social media writing? A. Always prioritize personal voice over brand voice B. Completely avoid personal voice in brand communications C. Find a balance between personal and professional voice D. Use a professional voice only for official announcements

C. Find a balance between personal and professional voice

What role does storytelling play in social media? A. It is irrelevant in the context of social media B. Used only for entertainment purposes C. Helps connect and resonate with audiences D. Only applicable to social media influencers

C. Helps connect and resonate with audiences

Which feature is unique to instagram compared to social media platforms discussed in the slides? A. Business pages B. Video advertising C. IGTV for long-form video content D. Hashtag usage

C. IGTV for long-form video content

Which of the following best describes the evolution of social media? A. A move towards less interactive platforms. B. A focus solely on text-based content C. Implementation of sets of features like Instagram stories D. Decreasing importance of visual content

C. Implementation of sets of features like Instagram stories

What is the key benefit of social media marketing? A. Decreased need for customer service B. Reduction in overall business costs C. Increased exposure and brand awareness D. Elimination of traditional marketing methods

C. Increased exposure and brand awareness

What role does budgeting play in a strategic social media plan?

C. It helps in allocating resources effectively for campaigns

What is a common mistake in social media writing as mentioned in the slides? A. Using appropriate hashtags for every post B. Engaging with every user comment C. Jumping on the bandwagon inappropriately D. Focusing on clear and concise messaging

C. Jumping on the bandwagon inappropriately

According to the slides, what is a limitation of using twitter for business? A. Limited to image-based content B. Primarily a B2C marketing tool C. Large number of spam accounts and bots D. not effective for hashtag campaigns

C. Large number of spam accounts and bots

which social media platform is known for its effectiveness in B2B marketing and professional networking?

C. LinkedIN

What is a primary use of snapchat for businesses? A. Professional networking B. Long-form content sharing C. Real-time engagement and promotions D. Detailed product descriptions

C. Real-time engagement and promotions

Which of these is a component of a strategic social media plan? A. Avoiding analysis of competitors B. Focusing solely on product development C. Setting a vision and mission statement D. Limiting communication to traditional media

C. Setting a vision and mission statement

Unit 10: What is the primary goal of strategic writing for social media?

C. To effectively communicate and engage with the target audience.

Chapter 7: What is the primary purpose of strategic plan in social media? A. To increase sales directly B. To outline a document for daily operations C. To provide a roadmap for acheiving specific goals through social media D. To analyse competitors' strategies

C. To provide a roadmap for acheiving specific goals through social media

In the context of social media marketing careers, what is a vital skill for a social media coordinator? A. Basic computing skills B. Traditional marketing only C. Understanding and managing social media platforms D. Solely focusing on content creation

C. Understanding and managing social media platforms

Psychographics in audience segmentation include.

C. Values, attitudes, and lifestyle

What is a key component for social media listening? A. Ignoring customer feedback B. Focusing only on direct inquiries C. Responding to only positive comments D. Analyzing and responding to conversations about the brands

D. Analyzing and responding to conversations about the brands

UNIT 3: What is the first stage of the AIDA model? A. Interest B. Desire C. Action D. Attention

D. Attention

What is a key benefit of using facebook for business? A. Offers professional networking opportunities B. Best for sharing quick, realtime updates C. efffective for visual storytelling and brand image D. Reach and engage with a large audience

D. Reach and engage with a large audience

Which of the following is not a benefit of digital marketing listed in the 5S's

D. stability

Which of the following is NOT one of the five tenets of Strat Comm? A. Intentional Message Design B. Correct platform(s) C. Viral Marketing D. Desired Impact

Viral Marketing