Survey of Mass Comm Final

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Redrup v New York

No sale of sexually titillating material to youth, distribution of materials, "pandering" sales

Four Eras of PR

Period of Genesis (1890-1919), Period of Institutionalization (1920-1960), Period of Expansion (1961-1990), Period of Specialization (1991-2012)

Communication Decency Act

Prohibited indecency and online material available to minors

5 Categories of PR

Publicity, Promotion, Press agency, Marketing, Advertising

Myers v Boston Magazine

Remedial speech course, magazine won but case was legit

Miller v California

average person finds work prurient, describes sexual conduct offensively in a way prohibited by law, and work lacks any other value

NY Times v Sullivan

created the actual malice test for defamation and libel, nyt wrote an article about a protest and described some cops incorrectly

Hicklin Rule

deprave and corrupt standard, how work affects reader

Television Period of Innovation

1880-1940

Marconi invents radio

1896

Life of an American Fireman

1902/1903

Audion Tube invented by DeForest

1906

Birth of a Nation

1915

RCA Formed

1919

KDKA Pittsburgh becomes first station in USA

1920

WEAF has first radio ads

1922

The Jazz Singer

1927

Federal Communications Commission

1934; 7 commissioners, legislative and judicial power, Interstate Commerce Commission regulates airwaves, Power base with license renewal, maintained the formula

Golden Age of Radio

1936-1946

Television Period of Diffusion

1941-1970; development of network domination, development of rating systems, programming aimed at the lowest common denominator

United States v Paramount

1948

US v Roth

1957; Four fold test whether average person applying contemporary community standards viewing the dominant theme of the material taken as a whole appeals to prurient interests

Memoirs v Massachusetts

1966; patently offensive and utterly without redeeming social value

Television Period of Diversification

1971- present; technological innovations, specialization and segmentation, challenge to network domination, digital possibilities

Wireless Ship Act of 1910

All ships must have a radio

Goodman v Carr/Boston Magazine

Arsonist comment on Goodman, confused because of other crimes he has committed, Goodman doesn't get actual malice that is needed

Fishman Obscenity Paradigm

Children, unwilling recipients, expresses worthwhile artistic, creative or intellectual concerns

Characteristics of Digital Natives

Collaboration, entertainment, speed, multi-taskers, short attention span, copy past culture, online identity

Radio Act of 1927

FRC makes five commissioners, regional rather than local, annual money, scarcity justification, PICAN formula of public interest, convenience and necessity

Brinkley Case

Has medical question box where he promos himself, lost his medical license, so his station is pulled because of obscenity, too many ads, and bad medical advice and is upheld

Telecommunication Act of 1996

Internet in spectrum allotment and allowed media cross ownership

Definition of PR

Management function that evaluates public attitudes to plan and implement a program to earn public understanding and acceptance

Raye v Letterman

She's a public figure

New York v Feber

right to prohibit minors from appearing in explicit scenes regardless of other merit of work, people who look young must be used instead

Hustler v Falwell

the incest thing and it was cool because he's a public figure


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