UX Design

A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?

Post-launch

A design team has finished developing a cat-sitter application for mobile users and they've launched the app. After multiple iterations of testings and prototypes, the team wants to see how real users have interacted with their product. At this stage, what kind of research in the product development life cycle should they employ?

Post-launch research - The team needs to understand how users experienced the product, whether it was a strong or weak user experience, and assess their successes and goals reached. In this case, the team needs to conduct post-launch research.

What is the goal of UX research?

Prioritizing the user

A team is in the early stages of developing a product and needs to define the problem in order to create the solution. Which type of research can best help the team answer their question?

Foundational - At the early stages of developing a product, the design team needs to define the problem they're trying to create a solution for. This is done with foundational research.

Which type of bias is the collection of attitudes and stereotypes associated with people?

Implicit bias

Consider the following scenario: Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users' experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content—rather than talk radio and news—so they ask a series of questions about how users interact with this content. How can the researcher avoid the impact of confirmation bias? Select all that apply.

Interview a large group of users with diverse perspectives Ask open-ended questions and actively listen to respondents

Imagine that a design firm's research team knows about their users' pain points, but they need to answer a few specific questions before proceeding. To learn more, they decide to collect in-depth information on a handful of users' opinions. What is the most appropriate research method?

Interviews

Which of the following is a primary UX research method?

Interviews

Imagine that a design firm's research team knows about their users' pain points, but they need to answer a few specific questions before proceeding. To learn more, they decide to collect in-depth information on a handful of users' opinions. What is the most appropriate research method?

Interviews - Interviews help researchers collect in-depth information on people's opinions, thoughts, experiences, and feelings.

A design team decides to conduct interviews to learn more about users' experiences with their product. Although this is a valuable method of primary research, why might the design team be concerned about conducting interviews? Select all that apply.

Interviews collect information from only a small sample of users Interviews require a significant investment of time and money

Consider the following scenario: A: After launching their mobile app, a design team learns that users are experiencing glitches with the product. To solve the problem, the design and engineering teams collaborate to release a software update. Now, they want to understand if this changed user engagement with the app. They collect data on the monthly install rate, uninstall rate, and download count. They compare the data.

Quantitative research - This is quantitative research, which focuses on measurable results shared as numerical answers. Quantitative research gives you the "what," and qualitative research gives you the "why."

Sunk cost fallacy bias refers to the idea that the deeper a designer invests their time into a project, the harder it is to change course without feeling like the project failed. Identify a method that can help overcome the sunk cost fallacy bias.

Segment your project into smaller, more manageable phases

A design team wants to conduct research about a product in development. They face two constraints: 1) they have a limited budget; and 2) because of a rapid project timeline, they need to complete a quick product development cycle. Which research method should they use?

Surveys

Consider the following scenario: Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about user experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The researcher interviews 10 respondents and remembers the end of the last interview most clearly. The researcher uses this final interview to guide their thinking.

Take detailed notes during interviews Record each interview that they conduct

UX research focuses on understanding user behaviors, needs, and motivations through observation and feedback.

True - The goal of user experience research is to prioritize the user. In order to do so, researchers must focus on understanding user behaviors, needs, and motivations.

What does UX research focus on?

Understanding user behaviors, needs, and motivations through observation and feedback

Which research method allows in-depth feedback and firsthand interaction, but only measures how easy it is to use a product?

Usability study - Usability studies allow the design and research team to observe firsthand user interactions with a product and receive in-depth feedback. As with any research method, it has its drawbacks. For example, usability studies are costly to carry out, can only measure how easy it is to use a product, and may not reflect how users actually use a product in real life.