Web & Ads - Quiz 4
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? (select all that apply)
-Someone searching for the term I want to buy a black shirt -Someone searching for the term black button shirt
A new suitcase company wants to attract customers to their website. In their situation, what are the benefits of using broad match? (select all that apply)
-They won't have to create an exhaustive keyword list of every type of suitcase they sell. -They can reach potential customers that haven't yet heard of their brand.
Arrange the items below in order of hierarchy, beginning with the top level.
Account > Campaign > Ad Group > Ad
How can Google Ads help you advance your business goals?
By driving online, in-app, in-person, and over-the-phone sales
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
Description line
Based on the goals described below, choose the campaign type that could best help you achieve those objectives.
Display = Increase brand awareness when users are browsing content they're interested in online shopping = promote your products, share about your inventory and boost traffic to your online or physical store search = Drive action on your site when users are searching for similar products or services video = Reach your target audience at scale and bring your business' story to life
What are the three main factors that determine ad quality?
Expected clickthrough rate, landing page experience, and ad relevance
Imagine you are setting up a few Search campaigns and have several marketing goals in mind. Match the campaign goal to the appropriate marketing goal. (drag and drop each item into the correct box)
Get more customers to learn about your products = Web traffic Gather contact details through a signup page = leads Encourage customers to complete a purchase = sales
Imagine you have an online store that makes and delivers organic juice (not shakes or smoothies) in 30 minutes. Which keyword list would you use to reach each of the following business goals? (drag and drop each set of keywords into the correct box)
Increased Sales = -smoothie (negative) -shakes (negative) "organic juices" (phrase match) Increase the number of visitors to your website = +organic juice (broad match modifier)
You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal? (select the best answer)
Results: Use Google Ads' measurement tools to understand how your campaigns are performing.
Which of the following factors is not considered by Ad Rank in its calculation?
Rewriting ads with low CTRs
If Hiroko wants to increase sales of kids' bikes by creating an end-of-the-year sale, what's the best way for her to do this?
She can create a new ad group for the end-of-year sale.
What is the key value proposition of Google Search campaigns?
Show your ads when a customer is searching for your product or service
What is keyword research?
The act of identifying popular words and phrases people enter into search engines that are related to your business/products/services
What is keyword research?
The act of identifying popular words and phrases people enter into search engines that are related to your business/products/services.
Match each item with the correct answer.
The likelihood that the ad will be clicked = Expected clickthrough rate How relevant, transparent, and easy-to-navigate the page is for users = Landing page experience How closely the ad matches the intent behind a user's search = Ad relevance
PPC stand for:
pay per click
If your exact match keyword is [running shoes], which searches may prompt your ad to show? (select all that apply)
running sneakers running shoe shoes for running
