Web Development unit 3

The term "eyeballs" is based on a concept that means which of the following?

The viewer is the value.

SEO stands for Search Engine Organization.

False

What should be included in the SOW to limit responsibility if unforeseen problems exist with the web-page design?

a caveat

Time sink is analogous to which of the following?

a heat sink

As you are reviewing the contract with a client, what is recommended to ensure that the client understands what he has agreed to do?

Have the client initial each section.

Why is an evaluation meeting referred to as a post mortem?

It is analogous to an autopsy.

As you are working with a new client, the client insists there is a formula to optimize websites for higher rankings. You explain to the client that there is a basic understanding of how websites are ranked, but that search-engine formulas are proprietary. What are you explaining to the client?

SEO

You are given an assignment to design a minisite. When you hand your three-page design to your supervisor, you are told it is not acceptable. Why is it not acceptable?

a minisite is one to two pages

Internet marketing is most like which of the following?

a virtual world

Suppose you are asked to provide a report indicating whether or not women or men are most interested in a particular product. What will help you most in writing that report?

analyzing demographics

1. At the end of one year, the customer-service department will have a higher satisfaction rating than the current 75 percent. 2. At the end of one year, the customer-service department will have a higher satisfaction rating than they do now. 3. At the end of one quarter, the customer-service department will have raised the satisfaction rating 5 percent.

baseline goal benchmark

1. a beginning score that defines a place to start in support of a realistic assessment of progress 2. miniature goals or objectives defined to show how an overall project is progressing 3. a broad-based projection 4. a specific desired accomplishment 5. evaluations of the strengths, weaknesses, accomplishments and failures of a specific task or project by those engaged in the process after that event has been completed

baseline benchmarks goal objective post mortems

What are miniature goals or objectives called?

benchmarks

A ___________ is a journalistic article-based format.

blog

As you are discussing web design with a colleague, you comment on the amount of time spent with the client. You ask for advice on how to accept the client's input on the design and at the same time help them understand what is and is not possible. Your colleague remarks that he does not meet with the client to avoid that problem. What will you get from your client that he will not get?

buy-in

As you work with a client, that client contributes ideas and is excited about the project. What have you achieved?

buy-in

1. a set of data that, when grouped together into a large enough sample, indicates buying choices and interests by mathematical calculation 2. a television term referring to the number of viewers 3. a system for subscribing to a website's content 4. the science of getting a high relevance ranking for your website in a search engine 5. the larger philosophy and psychology of interaction between people on the Internet

1. demographics 2. eyeballs 3. Real Simple Syndication 4. Search Engine Optimization 5. social networking

1. Portable Document Format; an operating-system-independent format 2. a journalistic article-based format 3. a term meaning mutual agreement; a state defined by education and loyalty 4. built to sell online with little or no customer-service involvement 5. a combination of one or more of the other types 6. a term used to define the act of including all required parties in informational updates 7. a document that clearly states what will be done for what price at what schedule

Adobe PDF blog buy-in e-commerce hybrid in the loop statement of work

In a committee meeting, there is a discussion about which gender between the ages of seventeen and twenty-one like a product. As you analyze the demographics, it seems the answer is male. However, as you evaluate the data further, you notice only twenty people ages sixteen to twenty were surveyed. What main flaw has your analysis encountered?

The sample size was too small.

An essential part of any project includes the ability to evaluate one's successes and __________

Failures

A contract is a binding as is law.

False

Adobe PDF is a Portable Digital Format.

False

Give two reasons why it is important to meet the needs of the client. Explain the consequences of not meeting the needs.

To do a complete job, you must be able to document every action you have taken, all of the web components you have constructed, and how the client will use them. Writing technical instructions and comments has become a sophisticated and frequently well-paying professional position. Some people just don't find it very exciting to rehash and break down every single little detail of something that happened and would rather pay someone else to do it. Furthermore, writing instructions in clear and concise language is both a skill and art. This is why it is important to include training in your SOW, and part of the training should include ensuring that the client takes detailed notes on the processes that they will have to perform to manage the software (or the website) that they have purchased. Unfortunately, even this precaution might not save you from having come back, time after time, to fix a problem that your client has caused.

A needs statement in a website design context is a simple document that states what the client and website designer have agreed upon as necessary for the site.

True

Knowing that you are getting better at hitting the target is helpful, but it is not enough.

True

RSS is a system designed to subscribe to a website's content.

True

The business-to-business company described in this lesson doesn't really need a retail store.

True

1. an explanation to prevent misinterpretation 2. a service-level agreement 3. short for sinkhole for a person's time; "sink" is used in a similar sense in the term "heat sink" that absorbs heat from one system and allows it to efficiently dissipate; a car radiator also follows this model

caveat time sink SLA

________are data that can be used to determine buying choices and interests.

demographics

What does ECO stand for?

engineering change order

The term _____________ is a television term referring to the number of viewers.

eyeballs

If a client wants customer letters posted on a site, what part of digitizing letters must he or she understand?

how and why

As you are working with a client, you keep mentioning keeping multiple people informed about the process so work doesn't have to be undone and redone. What is the term for this?

keeping them in the loop

The difference between goals and objectives are based in time, scope, and which of the following?

measurability

In a committee meeting, a presentation is made focusing on data about one-clicks and purchasing through Google ads. What concept is being discussed?

monetization

What is the term for a specific desired accomplishment?

objective

At the end of a project, your supervisor calls a meeting and wants to discuss the successes and failures of the project. What is the term for this meeting?

post mortem

As part of a report to a client, you provide statistics gleaned from Twitter to convince the client to include Twitter as part of the marketing strategy for a new website. What is the broader term for the use of Twitter as part of a marketing plan?

social networking

Every section of an SOW should have which of the following?

the beginning and end dates

You have just finished designing a website for a client, and the client informs you that the testimonials do not work as they wish. As part of the SOW, the client was in charge of digitizing the testimonials, but now they are insisting it is part of your responsibility. As a result, you start losing sleep and become grumpy. What is the main hindrance of your project?

time sinks

Which of the following is a goal?

to increase sales in one year

After you analyze the needs statement from your clients and ask them further questions, you should respond to the client. How should you respond?

with a statement of work

As you are designing a website for a client, the client decides to include additional products. The client also wants to include testimonials on the site. As the designer, what is your next step?

write an ECO